Inbound marketing revised

Buy Inbound Marketing, Revised and Updated - Attract, Engage, and Delight Customers Online (Paperback, R for R323.00

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 9 working days Marketing (5th Edition) covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts. Features: Case studies with questions from a real-world context that bring the theory to life. Examples and insights on current issues End-of-chapter questions to test the content covered in each chapter Website links where students can gather more information on a specific topic or example discussed Strategy features to indicate to students how certain company's make certain marketing decisions and what the consequences of those decisions are Broad coverage of topics. Features Summary Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level... Author C. Lamb (Author), Joseph F. Hair (Author), Carl McDaniel (Author), Chris Boshoff (Author), Nic Terblanche (Author), R. Elliott (Author) Publisher Oxford University Press Southern Africa Release date 20150626 Pages 591 ISBN 0-19-907992-7 ISBN 13 978-0-19-907992-6

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours Adopting a student-centred approach with activities, exercises, and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. This updated second edition includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing, and International Marketing. Features Summary Adopting a student-centred approach with activities, exercises and case studies, this book is designed specifically as an introductory text for students new to marketing... Author Geoff Lancaster (Author), M. Cowling (Author), Paul Reynolds (Author) Publisher Palgrave Macmillan Release date 20030924 Pages 434 ISBN 0-333-98789-6 ISBN 13 978-0-333-98789-6

Buy Marketing Research: Tools and Techniques (Paperback, 3rd Revised edition) for R959.00

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days International marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience. International marketing is the only South African-based textbook written by a team of South African academics and practitioners. Features Summary International marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region.. Author S. Burgess (Editor), C. Bothma (Editor) Publisher Oxford University Press Southern Africa Release date 20111103 Pages 603 ISBN 0-19-599118-4 ISBN 13 978-0-19-599118-5

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours The leading introductory book on data mining, fully updated and revised When Berry and Linoff wrote the first edition of "Data Mining Techniques" in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition--more than 50% new and revised-- is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company. Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problemsCovers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediatelyTouches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and moreProvides best practices for performing data mining using simple tools such as Excel "Data Mining Techniques, Third Edition" covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results. Features Summary The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s... Author Gordon S. Linoff (Author), Michael J. A Berry (Author) Publisher John Wiley & Sons Release date 20110401 Pages 847 ISBN 0-470-65093-1 ISBN 13 978-0-470-65093-6

Buy International Marketing (Paperback, 2nd Revised edition) for R544.00

(This title is available on demand: expected date of dispatch will be 4-7 working days once ordered) Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: * new slimline 15-chapter structure * new chapters on Destination Competitiveness and Technology * new and updated case studies throughout, including emerging markets * new content on social media marketing in destination marketing organisations and sustainable destination marketing * additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples. Format:Paperback

Buy Strategic Marketing - Theory and Applications for Competitive Advantage (2nd Revised edition) for R375.00

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days A revised and updated second edition of the popular Complete Guide to Personal Training. Expertly written and suitable for anyone working as, or training to be a Personal Trainer. This is a complete reference guide for fitness professionals who prescribe exercise programmes to clients. This guide contains practical tips for designing a range of appropriate client exercise programmes. Importantly, it focuses on the best ways you can sustain a financially successful business in this area and how you can stand out from the crowd. It includes: The foundations of personal training; Planning and delivering exercise programmes; Training methods and exercise techniques; Nutrition; Health and safety; Setting up, marketing and growing a successful business. The book also includes all Level 3 requirements detailed within the Health and Fitness National Occupational Standards and the Qualifications Framework relating to personal training and has been awarded 3 CPD points by the Register of Exercise professionals. This is essential reading for personal trainers in the health and fitness industry and for those studying for qualifications in this area. Features Summary A revised and updated second edition of the popular Complete Guide to Personal Training. Expertly written and suitable for anyone working as, or training to be a Personal Trainer... Author Morc Coulson Publisher Bloomsbury Sport Release date 20180906 Pages 336 ISBN 1-4729-5361-4 ISBN 13 978-1-4729-5361-2

Handbook of Public Relations - Seventh Edition Skinner, Von Essen, Mersham. The leading SA text giving an academic and practical perspective on public relations in the business and management environment. This edition includes the recently developed Global protocol of ethics and a revised discussion of the technological tools available to PR practitioners. All the case studies have been updated to reflect contemporary events relevant to public relations A USP feature is the inclusion of practical checklists and templates. Truly SA rather than US focus. A set of power point slides related to the case studies and the checklists accompanies this edition.   Table of Contents: Fundamentals of public relations The scope and ethics of public relations the development of public relations the practice of public relations public relations and research public relations and marketing public relations and advertising public relations and selling public relations and communication effective listening employee communication planning a public relations programme the mass media print media the mass media electronic media closed circuit television and video audiovisual media The techniques of public relations effective communication the spoken word effective communication the presentation of papers business correspondence direct email advertising annual reports and special publications house journals background to printing and publishing promotional activities sponsorships exhibitions and trade fairs conferences and seminars plant openings and open days corporate image and corporate identity corporate social investment public relations and crises public relations and industrial relations Doing it right A practical guide to protocol, business etiquette and handing special events Slight surface scratching on cover and slight water damage on top and side pages.  Light browning on thickness of pages.  No markings or notes.  Rest of book in good condition!