Introductory business

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours Highly praised for its exceptional clarity, conversational style and useful examples, Introductory Business Statistics, 7e, International Edition was written specifically for you. This proven, popular text cuts through the jargon to help you understand fundamental statistical concepts and why they are important to you, your world, and your career. The text's outstanding illustrations, friendly language, non-technical terminology, and current, real-world examples will capture your interest and prepare you for success right from the start. Features Summary Helps you understand fundamental statistical concepts, and shows why they are important to you, your world, and your career. Author Ronald M. Weiers Publisher South-Western College Publishing Release date 20100623 Pages 896 ISBN 1-111-05885-7 ISBN 13 978-1-111-05885-2

Buy Introductory Mathematical Analysis for Business, Economics, and the Life and Social Sciences 14th ed for R950.00

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 8 - 13 working days Business Economics builds on the authority, clarity and real-world relevance of Economics by Gregory Mankiw and Mark Taylor (two of the world's leading economists) to create an introductory economics textbook fully focused on the curriculum and pedagogical needs of business economics students. Business Economics has a superb logical structure. The classic ten principles approach to economics is retained and right at the outset the text considers the business environment so immediately establishing the book's business focus. Both microeconomics and macroeconomics are then comprehensively covered and each perspective is carefully mined for insights directly relevant to business economics students. A final part examines the implications of economic globalization for the conduct of business internationally. Business Economics is a global textbook with a particular focus on Europe, the Middle East and Africa; it is replete with examples from all these regions. This text is ideal for use on both business economics degrees and on business economics modules on business, engineering and social science courses at undergraduate level. It is also ideal for use on MBA courses. Features Summary Examines the implications of economic globalization for the conduct of business internationally. This title focuses on Europe, the Middle East and Africa... Author Mark P. Taylor (Author), Andrew Ashwin (Author), N. Gregory Mankiw (Author) Publisher Cengage Learning (Emea) Ltd Release date 20130221 Pages 640 ISBN 1-4080-6981-4 ISBN 13 978-1-4080-6981-3

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 8 working days This text provides a general revision of basic mathematical principles, rules and methods. The focus is only on those areas of mathematics required for the GMAT test. This covers four main topics: basic arithmetic, fundamental algebra, geometry and introductory statistics. This is essentially a workbook with a strong emphasis on self-practice. After a brief review of each topic¿s basic rules and methods, there is at least one worked example, followed by an extensive set of self-practice exercises. This revised edition contains a few new topics in basic mathematic and fundamental algebra and is strengthened by additional GMAT-type exercises. Features Summary This text provides a general revision of basic mathematical principles, rules and methods. The focus is only on those areas of mathematics required for the GMAT test... Author T. Wegner Publisher Juta Legal and Academic Publishers Release date 20170101 Pages 164 ISBN 1-4851-2465-4 ISBN 13 978-1-4851-2465-8

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours The leading introductory book on data mining, fully updated and revised When Berry and Linoff wrote the first edition of "Data Mining Techniques" in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition--more than 50% new and revised-- is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company. Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problemsCovers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediatelyTouches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and moreProvides best practices for performing data mining using simple tools such as Excel "Data Mining Techniques, Third Edition" covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results. Features Summary The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s... Author Gordon S. Linoff (Author), Michael J. A Berry (Author) Publisher John Wiley & Sons Release date 20110401 Pages 847 ISBN 0-470-65093-1 ISBN 13 978-0-470-65093-6

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours Auditing and Assurance: Principles and Practice provides a practical, applied and engaging introductory textbook to support students throughout the undergraduate level of the Auditing curriculum. The text is designed to enhance learning by supporting holistic understanding: theory is presented within the framework of the real-world business environment, assisting readers to engage with principles and standards with an understanding of the context within which they are applied. The text offers a clear pedagogical framework, which supports applied learning and develops independent, critical and reflective engagement with the subject matter. A continuing case study, which follows the audit of a real South African company, demonstrates practical application of the principles and the integration of the auditing process with a typical audit client's business. Features Summary Auditing Fundamentals in a South African Context is a practical, applied and engaging introductory textbook that supports students throughout the undergraduate level of the Auditing curriculum. Author Rolien Kunz (Author), R Butler (Author), David Nathan (Author), Dana Josset (Author), Henriette Scholtz (Author), Vincent Motholo (Author), S. P. J. Von Wielligh (Editor), Graeme O'Reilly (Author), Gerrit Penning (Author), Riaan Rudman (Author) Publisher Oxford University Press Southern Africa Release date 20140901 Pages 742 ISBN 0-19-599821-9 ISBN 13 978-0-19-599821-4

Hardcover: 736 pages Publisher: Mcgraw-Hill College; 10th edition edition (January 1994) Language: English ISBN-10: 0070610150 Condition:  Very good with pencil underlining and notes Buy more than 1 item and combine shipping!   Michael J. Etzel received his PhD in marketing from the University of Colorado in 1970. Since 1980, he has been a professor of marketing at the University of Notre Dame. He also has been on the faculties at Utah State University and the University of Kentucky. He has held visiting faculty positions at the University of South Carolina and the University of Hawaii. In 1990, he was a Fulbright Fellow at the University of Innsbruck, Austria. His other overseas assignments include directing and teaching in the University of Notre Dame's program in Fremantle, Australia in 1994, and the University's London MBA program in 1998. Professor Etzel has taught marketing courses from the introductory through the doctoral level. He is also a frequent presenter in executive training programs. His research, primarily in marketing management and buyer behavior, has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and other publications. He is the coauthor of another college-level text, Retailing Today. He has been active in many aspects of the American Marketing Association at the local and national levels, most notably serving as chairman of the board in 1996-1997. William J. Stanton is professor emeritus of marketing at the University of Colorado-Boulder. He received his PhD in marketing from Northwestern University, where he was elected to Beta Gamma Sigma. He has worked in business and has taught in several management development programs for marketing executives. He has served as a consultant for various business organizations and has engaged in research projects for the federal government. Professor Stanton also has lectured at universities in Europe, Asia, Mexico, and New Zealand. A coauthor of the leading text in sales management, Professor Stanton has also published several journal articles and monographs. Marketing has been translated into Spanish, and separate editions have been adapted (with coauthors) for Canada, Italy, Australia, and South Africa. In a survey of marketing educators, Professor Stanton was voted one of the leaders in marketing thought. And he is listed in Who's Who in America and Who's Who in the World.          

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 9 working days Marketing (5th Edition) covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts. Features: Case studies with questions from a real-world context that bring the theory to life. Examples and insights on current issues End-of-chapter questions to test the content covered in each chapter Website links where students can gather more information on a specific topic or example discussed Strategy features to indicate to students how certain company's make certain marketing decisions and what the consequences of those decisions are Broad coverage of topics. Features Summary Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level... Author C. Lamb (Author), Joseph F. Hair (Author), Carl McDaniel (Author), Chris Boshoff (Author), Nic Terblanche (Author), R. Elliott (Author) Publisher Oxford University Press Southern Africa Release date 20150626 Pages 591 ISBN 0-19-907992-7 ISBN 13 978-0-19-907992-6