Managers guide marketing

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 15 working days Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it's more important than ever to create the most effective marketing and advertising campaigns as possible. "Manager's Guide to Marketing, Advertising, and Publicity" explains The 14 principles of marketing communications strategy Common marketing mistakes to avoid Techniques for creating powerful marketing messages The many choices for delivering your marketing message How to take full advantage of digital platforms Today, you must come up with a bigger, better, brighter marketing campaign, or you're guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century. Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms, concepts, and jargon Tactics and strategies for overseeing marketing initiatives Insider tips for getting the most out of marketing, advertising, and publicity Practical advice for creating effective campaigns Warning signs when preparing for and undertaking marketing initiatives Stories and insights from the experiences of others Specific marketing procedures, tactics, and hands-on techniques Features Summary As one of three Briefcase Books, the Manager's Guide to Marketing, Advertising, and Publicity provides both the basics and essential knowledge needed to understand all aspects of marketing and advertising and how it affects teams.. Author Barry Callen Publisher McGraw-Hill Professional Release date 20090901 Pages 272 ISBN 0-07-162796-0 ISBN 13 978-0-07-162796-2

Bokbus Garden Route Adventure Tours Our company is looking for a Qualified Tour guide as well as Marketing person to represent our company doing outbound marketing in Cape Town city and surrounds! Office/ admin skills required, valid PDP license as well as SATOUR qualification. Working in office (Hout Bay) as well as being on the road, marketing our product to Language schools, backpackers, volunteer companies etc.

Billions of dollars are lost every year from marketing plans that fail to get implemented properly. The risks around implementation are high and the challenges are many. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. The authors propose a practical marketing navigation system to help all businesses ensure their plan identifies the implementation risks and remains on course to deliver its targets. The book is packed with examples from organizations of every size, from both manufacturing and service sectors, and from around the world. They show the variety of challenges experienced and the lessons we can all learn about how those challenges were overcome. They demonstrate: *tried-and-tested ideas from other professions that you can import and adapt easily for your implementation purposes *how you can use your existing marketing skills in new ways to sell your plan internally *a simple but powerful tool that you can use to help ensure your plan is always on course and on schedule. It will become your steering wheel and GPS for the journey ahead. The book will be essential reading for marketing managers and strategists, trainers and anyone doing executive courses in the field. For professionals and students alike it will help the process of developing your thinking from marketing management to full scale marketing strategy implementation. Format:Paperback Pages:0

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 9 working days Marketing (5th Edition) covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts. Features: Case studies with questions from a real-world context that bring the theory to life. Examples and insights on current issues End-of-chapter questions to test the content covered in each chapter Website links where students can gather more information on a specific topic or example discussed Strategy features to indicate to students how certain company's make certain marketing decisions and what the consequences of those decisions are Broad coverage of topics. Features Summary Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level... Author C. Lamb (Author), Joseph F. Hair (Author), Carl McDaniel (Author), Chris Boshoff (Author), Nic Terblanche (Author), R. Elliott (Author) Publisher Oxford University Press Southern Africa Release date 20150626 Pages 591 ISBN 0-19-907992-7 ISBN 13 978-0-19-907992-6

The Managers Guide to Becoming a Leader is about service leadership, its philosophy is twofold, first that projects can be managed but people should be led, and leaders arent born theyre created. The book focuses on improving oneself as a person and as a leader. No single book, or series of books, could cover every contingency leaders face, fit every organization, and answer every leadership question. However, a way of thinking, a leadership thought process can be shared. Leaders who have an employee centric, influence based, leadership belief system can face most management obstacles and find the opportunity in them. If you, the reader, take nothing away from this book other than how service leaders thinkI will be content, and you will be a better leader. Randy Clark (Author) Shipping Weight: 1 pounds (View shipping rates and policies) Paperback: 180 pages Publisher: CreateSpace Independent Publishing Platform (February 1, 2018) Language: English ISBN-10: 1984951289 ISBN-13: 978-1984951281 Product Dimensions: 8 x 0.4 x 10 inches Shipping Weight: 1 pounds (View shipping rates and policies)

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 15 working days In "Marketing in Easy Steps, " Catriona MacKay keeps it simple by combing her own business experience with established best practices to give readers a guide to effective marketing. Her great marketing tips and advice will help both aspiring marketing professionals and seasoned veterans write successful marketing plans, avoid making costly mistakes, encourage good marketing practice at work, and use what they know to make a business grow. Written in a jargon-free, easy-to-follow style with helpful graphics, the "In Easy Steps" books explain everything readers need to know to develop their skill sets. Features Summary In "Marketing in Easy Steps, " Catriona MacKay keeps it simple by combing her own business experience with established best practices to give readers a guide to effective marketing... Author Catriona Mackay Publisher In Easy Steps Limited Release date 20110715 Pages 192 ISBN 1-84078-426-1 ISBN 13 978-1-84078-426-8

we are looking for a marketing sales person to call travel operators /agents in the johannesburg area - this is a half day postion - experience of working in the travel industry and knowing the top key operators and there product managers is important 2 calls a day - this position will suit person who wants to be at home in the afternoon after school - own car and laptop and cell essential - the company is a leading tourism representation marketer that represents a portfolio of lodges in Africa - income R. neg for the right person. contact mark

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days The bestselling social media marketing book Marketing your business through social media isn't an option these days it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line. * Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more * Offers tips for engaging your community and measuring your efforts * Explains how to blend social media with your other online and offline marketing efforts * Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing. Features Summary The bestselling social media marketing book Marketing your business through social media isn't an option these days it's absolutely imperative. Author Jan Zimmerman (Author), Deborah Ng (Author) Publisher John Wiley & Sons Release date 20170421 Pages 716 ISBN 1-119-33039-4 ISBN 13 978-1-119-33039-4

In this edition, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. "Using Social Media and Marketing for Dummies" explores the fundamental strategies and answers the biggest questions every beginner needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work. Let this book help you get the most from every minute and dollar you spend on marketing. by James Drummond (Author) Shipping Weight: 9.3 ounces (View shipping rates and policies) Paperback: 138 pages Publisher: CreateSpace Independent Publishing Platform (January 31, 2018) Language: English ISBN-10: 1984906283 ISBN-13: 978-1984906281 Product Dimensions: 6 x 0.3 x 9 inches Shipping Weight: 9.3 ounces (View shipping rates and policies)

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 11 working days Using Continuous Delivery, you can bring software into production more rapidly, with greater reliability. A Practical Guide to Continuous Delivery is a 100% practical guide to building Continuous Delivery pipelines that automate rollouts, improve reproducibility, and dramatically reduce risk. Eberhard Wolff introduces a proven Continuous Delivery technology stack, including Docker, Chef, Vagrant, Jenkins, Graphite, the ELK stack, JBehave, and Gatling. He guides you through applying these technologies throughout build, continuous integration, load testing, acceptance testing, and monitoring. Wolff's start-to-finish example projects offer the basis for your own experimentation, pilot programs, and full-fledged deployments. A Practical Guide to Continuous Delivery is for everyone who wants to introduce Continuous Delivery, with or without DevOps. For managers, it introduces core processes, requirements, benefits, and technical consequences. Developers, administrators, and architects will gain essential skills for implementing and managing pipelines, and for integrating Continuous Delivery smoothly into software architectures and IT organizations. * Understand the problems that Continuous Delivery solves, and how it solves them* Establish an infrastructure for maximum software automation* Leverage virtualization and Platform as a Service (PAAS) cloud solutions* Implement build automation and continuous integration with Gradle, Maven, and Jenkins* Perform static code reviews with SonarQube and repositories to store build artifacts* Establish automated GUI and textual acceptance testing with behavior-driven design* Ensure appropriate performance via capacity testing* Check new features and problems with exploratory testing* Minimize risk throughout automated production software rollouts* Gather and analyze metrics and logs with Elasticsearch, Logstash, Kibana (ELK), and Graphite* Manage the introduction of Continuous Delivery into your enterprise* Architect software to facilitate Continuous Delivery of new capabilities Features Summary Using Continuous Delivery, you can bring software into production more rapidly, with greater reliability. A Practical Guide to Continuous Delivery is a 100% practical guide to building Continuous Delivery pipelines that automate rollouts... Author Eberhard Wolff Publisher Addison-Wesley Educational Publishers Inc Release date 20170217 Pages 288 ISBN 0-13-469147-4 ISBN 13 978-0-13-469147-3

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This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 15 working days Renowned designer Ellen Shapiro reveals time-tested tricks of the trade-for making sure the clients you want to work with know about you, become your clients, and work with you productively. Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mike Weymouth, Drew Hodges, Marc Gobe, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients' needs. Their advice will help you: identify what is distinct about your services; market yourself effectively; meet and court clients; learn the lingo of corporate strategy; make effective presentations; believe in the work you do and sell the work you believe in; obtain referrals from existing clients; keep clients coming back for more. CEOs and design managers from nineteen marketing- and design-savvy clients-such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard-offer their own candid perspectives on the challenges, solutions, and triumphs of working with designers. Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource. Features Summary This guide is for graphic designers who want best-practice advice on how to get and keep clients while doing their best work. In a series of in-depth interviews covering a wide range of industries... Author Ellen Shapiro Publisher Allworth Press,U.S. Release date 20030731 Pages 256 ISBN 1-58115-276-0 ISBN 13 978-1-58115-276-0

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days A revised and updated second edition of the popular Complete Guide to Personal Training. Expertly written and suitable for anyone working as, or training to be a Personal Trainer. This is a complete reference guide for fitness professionals who prescribe exercise programmes to clients. This guide contains practical tips for designing a range of appropriate client exercise programmes. Importantly, it focuses on the best ways you can sustain a financially successful business in this area and how you can stand out from the crowd. It includes: The foundations of personal training; Planning and delivering exercise programmes; Training methods and exercise techniques; Nutrition; Health and safety; Setting up, marketing and growing a successful business. The book also includes all Level 3 requirements detailed within the Health and Fitness National Occupational Standards and the Qualifications Framework relating to personal training and has been awarded 3 CPD points by the Register of Exercise professionals. This is essential reading for personal trainers in the health and fitness industry and for those studying for qualifications in this area. Features Summary A revised and updated second edition of the popular Complete Guide to Personal Training. Expertly written and suitable for anyone working as, or training to be a Personal Trainer... Author Morc Coulson Publisher Bloomsbury Sport Release date 20180906 Pages 336 ISBN 1-4729-5361-4 ISBN 13 978-1-4729-5361-2

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours PASA's Guide to Publishing 2016 provides the latest overview of all sectors of the South African publishing industry. This, together with a comprehensive list of training providers and industry-related bodies, including government department contacts, and a list of book fairs and festivals will enable publishing staff to make informed decisions about publishing, marketing and training. Academics and authors will find the sections on intellectual property and copyright and 'how to get published' particularly useful. The comprehensive PASA membership directory and index of publishers, their imprints and agencies will be invaluable to booksellers, librarians and academics. Features Summary PASA's Guide to Publishing 2016 provides the latest overview of all sectors of the South African publishing industry. This, together with a comprehensive list of training providers and industry-related bodies... Author PASA Publisher Publishers' Association of South Africa (PASA) Release date 20160301 Pages 304 ISBN 0-9870313-3-3 ISBN 13 978-0-9870313-3-4

(This title is available on demand: expected date of dispatch will be 4-7 working days once ordered) Facebook is by far the most popular social networking site, but it is not as user-friendly as the service would like people to think. It leaves many users scratching their heads over even the most fundamental features, such as the difference between their Wall and their News Feed. And Facebook's help system is woefully inadequate. The Complete Idiot's Guide[registered] to Facebook, Third Edition, gets readers registered and touring Facebook in the very first chapter and never lets up as it reveals the features that have made Facebook so amazingly popular. Users discover how to: flesh out and protect the all new personal profile; track down long lost friends, family members, and classmates; communicate via status updates, email, and chat; share photos and video; make the best use of the new Timeline feature; take advantage of Facebook's new location-based functionality; schedule real world get-togethers and send out invitations; share common interests in groups; play games; understand Facebook's dizzying array of privacy options that dictate who sees one's content; and buy and sell stuff in the Facebook Marketplace, and more. Readers also learn how to tap the power of Facebook for more than simply personal use-such as personal branding; marketing a business, product, service, or non profit; or promoting a worthy cause. Format:Paperback Pages:304