MANAGERS GUIDE TO MARKETING, ADVERTISING, AND PUBLICITY IN SOUTH AFRICA

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 15 working days Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it's more important than ever to create the most effective marketing and advertising campaigns as possible. "Manager's Guide to Marketing, Advertising, and Publicity" explains The 14 principles of marketing communications strategy Common marketing mistakes to avoid Techniques for creating powerful marketing messages The many choices for delivering your marketing message How to take full advantage of digital platforms Today, you must come up with a bigger, better, brighter marketing campaign, or you're guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century. Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms, concepts, and jargon Tactics and strategies for overseeing marketing initiatives Insider tips for getting the most out of marketing, advertising, and publicity Practical advice for creating effective campaigns Warning signs when preparing for and undertaking marketing initiatives Stories and insights from the experiences of others Specific marketing procedures, tactics, and hands-on techniques Features Summary As one of three Briefcase Books, the Manager's Guide to Marketing, Advertising, and Publicity provides both the basics and essential knowledge needed to understand all aspects of marketing and advertising and how it affects teams.. Author Barry Callen Publisher McGraw-Hill Professional Release date 20090901 Pages 272 ISBN 0-07-162796-0 ISBN 13 978-0-07-162796-2