Managers guide

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 15 working days Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it's more important than ever to create the most effective marketing and advertising campaigns as possible. "Manager's Guide to Marketing, Advertising, and Publicity" explains The 14 principles of marketing communications strategy Common marketing mistakes to avoid Techniques for creating powerful marketing messages The many choices for delivering your marketing message How to take full advantage of digital platforms Today, you must come up with a bigger, better, brighter marketing campaign, or you're guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century. Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms, concepts, and jargon Tactics and strategies for overseeing marketing initiatives Insider tips for getting the most out of marketing, advertising, and publicity Practical advice for creating effective campaigns Warning signs when preparing for and undertaking marketing initiatives Stories and insights from the experiences of others Specific marketing procedures, tactics, and hands-on techniques Features Summary As one of three Briefcase Books, the Manager's Guide to Marketing, Advertising, and Publicity provides both the basics and essential knowledge needed to understand all aspects of marketing and advertising and how it affects teams.. Author Barry Callen Publisher McGraw-Hill Professional Release date 20090901 Pages 272 ISBN 0-07-162796-0 ISBN 13 978-0-07-162796-2

The Managers Guide to Becoming a Leader is about service leadership, its philosophy is twofold, first that projects can be managed but people should be led, and leaders arent born theyre created. The book focuses on improving oneself as a person and as a leader. No single book, or series of books, could cover every contingency leaders face, fit every organization, and answer every leadership question. However, a way of thinking, a leadership thought process can be shared. Leaders who have an employee centric, influence based, leadership belief system can face most management obstacles and find the opportunity in them. If you, the reader, take nothing away from this book other than how service leaders thinkI will be content, and you will be a better leader. Randy Clark (Author) Shipping Weight: 1 pounds (View shipping rates and policies) Paperback: 180 pages Publisher: CreateSpace Independent Publishing Platform (February 1, 2018) Language: English ISBN-10: 1984951289 ISBN-13: 978-1984951281 Product Dimensions: 8 x 0.4 x 10 inches Shipping Weight: 1 pounds (View shipping rates and policies)

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 11 working days Using Continuous Delivery, you can bring software into production more rapidly, with greater reliability. A Practical Guide to Continuous Delivery is a 100% practical guide to building Continuous Delivery pipelines that automate rollouts, improve reproducibility, and dramatically reduce risk. Eberhard Wolff introduces a proven Continuous Delivery technology stack, including Docker, Chef, Vagrant, Jenkins, Graphite, the ELK stack, JBehave, and Gatling. He guides you through applying these technologies throughout build, continuous integration, load testing, acceptance testing, and monitoring. Wolff's start-to-finish example projects offer the basis for your own experimentation, pilot programs, and full-fledged deployments. A Practical Guide to Continuous Delivery is for everyone who wants to introduce Continuous Delivery, with or without DevOps. For managers, it introduces core processes, requirements, benefits, and technical consequences. Developers, administrators, and architects will gain essential skills for implementing and managing pipelines, and for integrating Continuous Delivery smoothly into software architectures and IT organizations. * Understand the problems that Continuous Delivery solves, and how it solves them* Establish an infrastructure for maximum software automation* Leverage virtualization and Platform as a Service (PAAS) cloud solutions* Implement build automation and continuous integration with Gradle, Maven, and Jenkins* Perform static code reviews with SonarQube and repositories to store build artifacts* Establish automated GUI and textual acceptance testing with behavior-driven design* Ensure appropriate performance via capacity testing* Check new features and problems with exploratory testing* Minimize risk throughout automated production software rollouts* Gather and analyze metrics and logs with Elasticsearch, Logstash, Kibana (ELK), and Graphite* Manage the introduction of Continuous Delivery into your enterprise* Architect software to facilitate Continuous Delivery of new capabilities Features Summary Using Continuous Delivery, you can bring software into production more rapidly, with greater reliability. A Practical Guide to Continuous Delivery is a 100% practical guide to building Continuous Delivery pipelines that automate rollouts... Author Eberhard Wolff Publisher Addison-Wesley Educational Publishers Inc Release date 20170217 Pages 288 ISBN 0-13-469147-4 ISBN 13 978-0-13-469147-3

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 15 working days Renowned designer Ellen Shapiro reveals time-tested tricks of the trade-for making sure the clients you want to work with know about you, become your clients, and work with you productively. Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mike Weymouth, Drew Hodges, Marc Gobe, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients' needs. Their advice will help you: identify what is distinct about your services; market yourself effectively; meet and court clients; learn the lingo of corporate strategy; make effective presentations; believe in the work you do and sell the work you believe in; obtain referrals from existing clients; keep clients coming back for more. CEOs and design managers from nineteen marketing- and design-savvy clients-such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard-offer their own candid perspectives on the challenges, solutions, and triumphs of working with designers. Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource. Features Summary This guide is for graphic designers who want best-practice advice on how to get and keep clients while doing their best work. In a series of in-depth interviews covering a wide range of industries... Author Ellen Shapiro Publisher Allworth Press,U.S. Release date 20030731 Pages 256 ISBN 1-58115-276-0 ISBN 13 978-1-58115-276-0

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, "101 Design Methods "approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it. Features Summary A guide for successful innovation planning. It is suitable for strategists, managers, designers, and researchers who undertake the challenge of innovation... Author Vijay Kumar Publisher John Wiley & Sons Release date 20120917 Pages 326 ISBN 1-118-08346-6 ISBN 13 978-1-118-08346-8

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Subtitle: A Step by Step Guide to the South African Music Industry Author: David Chislett Inscribed by the Author Publisher: 20yearsentence (2010) ISBN-10: 1920222421 ISBN-13: 9781920222420 Condition: Very Good. The cover is scratched and there is light creasing and scuffing along edges and corners. Still an internally clean, very good copy.  Binding: Softcover Pages: 157 Dimensions: 24 x 17 x 0.9 cm +++ by David Chislett (Inscribed by the Author) +++ One, Two, One, Two: A Step by Step Guide to the South African Music Industry is a unique book aimed at new bands, musicians and managers who do not as yet have a firm grasp of the sub-divisions, complexities and pitfalls of the modern music business in South Africa. It looks at the basics of what a new band needs from a point of view of equipment, attitude and marketing. A helpful guide for new musicians wanting to get themselves going in this competitive environment.

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 11 working days Each year, hundreds of aspiring and experienced actors head to LA hoping to make it big in Hollywood. While many of them have their acting chops in shape, few realize what it actually takes to survive in Tinseltown. Even if they happen to make it onto a set, many are clueless about what¿s expected of them and how they should behave. Acting in LA: How to Become a Working Actor in Hollywood is exactly what these actors need: a handbook to arriving, surviving, and thriving on- and off-set in LA. Written by veteran Hollywood actor, acting coach, and acting teacher Kristina Sexton, this comprehensive guide takes no prisoners. With just enough snark to keep readers entertained¿and on their toes¿Acting in LA delivers solid advice on such topics as: Headshots, resumes, and reels How to find your ¿image¿ and market it The SAG/AFTRA debate Networking Agents and managers The importance of creating your own opportunities Maintaining a life outside of acting Setiquette On-set terminology And much more A comprehensive guide that can be utilized by actors either inside or outside Hollywood, Acting in LA relies on Kristina¿s real-life experience as a working actress and exposes the pleasures, pitfalls, and practicalities of pursuing a career in acting. Features Summary A step-by-step approach to achieving success in Hollywood and beyond! Author Kristina Sexton Publisher Allworth Press,U.S. Release date 20170905 Pages 216 ISBN 1-62153-622-X ISBN 13 978-1-62153-622-2

Forget number crunching, says our foremost futurist; it's vision that makes things happen ¿ and this guide to his ideas is a vital tool for planners, managers, entrepreneurs, investors, or anyone interested in tomorrow.

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 8 - 13 working days Getting swept up into the excitement of the dot.com boom, many managers left traditional business sense behind. E-commerce expert Sarah McCue offers a practical guide to help small and midsize companies get back on track and back to the basics. Based on lessons learned from the dot.com rise and fall, this practical resource reintroduces proven business practices in the context of e-commerce as it illustrates how to eslish and implement effective Internet strategy. Offering insight into the secrets of e-commerce, Building E-Commerce Strategies focuses on the nine functional areas of e-commerce, offers in-depth coverage of challenges and opportunities unique to e-commerce, highlights effective Web sites, addresses Internet marketing issues, and much more. Features Summary Though it's a powerful driving force for commerce, early misuse and misapplication of business principles can lead to bad business practices, and perceptions that the Internet is not a viable sales channel... Author Sarah McCue Publisher South-Western Release date 20030401 Pages 240 ISBN 0-538-72677-6 ISBN 13 978-0-538-72677-1

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 15 working days Trade Paper + PDF eBook version ("eBundle"): Trade paperback textbook comes with code to download the eBook from ASA's website. This supporting workbook is designed to be used with the Practical Aviation & Aerospace Law textbook to provide a comprehensive instructional package for undergraduate and graduate aviation law courses offered to students preparing for aviation careers. It aids in application of legal principles set forth in the textbook to the kinds of decisions students will make in the real world of aviation as managers, pilots, mechanics, aircraft owners, air traffic controllers, air safety investigators, and others involved in aviation as a profession or hobby. The updated and expanded Sixth Edition reflects statutory and regulatory changes, international treaty law, and includes law topics surrounding the burgeoning fields of unmanned aircraft systems (UAS) and commercial spaceflight. With a concise format that mimics the textbook, this combination workbook/study guide breaks down a complex field of law into understandable examples and problems to solve -- ultimately helping readers retain the learned concepts. Many of the workbook questions are based on real dilemmas faced by the author's clients during his more than 30 years experience. Others are the product of a fertile imagination...yet they give aviation law students an idea of what can happen in real industry situations. This Practical Aviation & Aerospace Law Workbook enhances the value of the textbook, serving as an excellent supporting teaching tool -- taken together, the two complement each other perfectly in the classroom. Features Summary Trade Paper + PDF eBook version ("eBundle"): Trade paperback textbook comes with code to download the eBook from ASA's website. This supporting workbook is designed to be used with the Practical Aviation & Aerospace Law textbook to provide a comprehensive instructional package for undergraduate and graduate aviation law courses offered to students preparing for aviation careers... Author J.Scott Hamilton Publisher Aviation Supplies & Academics Release date 20150916 Pages 114 ISBN 1-61954-308-7 ISBN 13 978-1-61954-308-9

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 13 working days REVISED AND UPDAT ED WITH NEW RESEARCH INTO EQ AND PERSONAL AND CAREER SUCCESS What is the formula for success at your job? As a spouse? A parent? A Little League baseball coach or behind the bench of a minor hockey team? What does it take to get ahead? To separate yourself from the competition? To lead a less stressful and happier existence? To be fulfilled in personal and professional pursuits? What is the most important dynamic of your makeup? Is it your A) intelligence quotient? or B) emotional quotient? If you picked "A," you are partly correct. Your intelligence quotient can be a predictor of things such as academic achievement. But your IQ is fixed and unchangeable. The real key to personal and professional growth is your emotional intelligence quotient, which you can nurture and develop by learning more about EQ from the international bestseller "The EQ Edge." Authors Steven J. Stein and Howard E. Book show you how the dynamic of emotional intelligence works. By understanding EQ, you can build more meaningful relationships, boost your confidence and optimism, and respond to challenges with enthusiasm-all of which are essential ingredients of success. "The EQ Edge" offers fascinating-and sometimes surprising-insights into what it takes to be a top law-enforcement officer, lawyer, school principal, student, doctor, dentist or CEO. You will learn what the top EQ factors are across many different kinds of jobs, from business managers and customer service representatives to HR professionals and public servants. "The EQ Edge" will help you determine which personnel are the right fit for job opportunities and who among your staff are the most promising leaders and drivers of your business. And because all of us have other roles-parent, spouse, caregiver to aging parents, neighbor, friend-"The EQ Edge" also describes how everyone can be more successful in these relationships. "Finally, a practical and usable guide to what emotional intelligence is all about. This book peels the onion on what EQ really is and teaches the reader to assess their own EQ and how to increase it. This is the holy grail for career success."--Michael Feiner, Professor, Columbia Graduate School of Business and author of "The Feiner Points of Leadership" Features Summary What is the formula for success at your job? As a spouse? A parent? This book shows you how the dynamic of emotional intelligence works. It helps you determine which personnel are the right fit for job opportunities and who among your staff are the most promising leaders and drivers of your business. Author Steven J Stein (Author), Howard E. Book (Author) Publisher John Wiley & Sons Release date 20110413 Pages 354 ISBN 0-470-68161-6 ISBN 13 978-0-470-68161-9

1000 Best Job Hunting Secrets   Publisher: Sourcebooks, Inc. TITLE                       :  1000 Best Job Hunting Secrets FORMAT                   :   eBOOK  - PDF + ePUB + MOBI READERS               :     Windows & Android - Mobile/iPhone; Tablet; iPad; e-Reader;  Kindle; Laptop; PC PUBLISHER             :   Sourcebooks, Inc. LANGUAGE             :   English PAGES                     :   463 ISBN                         :  9781402202186 SUMMARY/REVIEW:   Job search strategies that really work. Learn how to:-Customize your resume to suit the job-Protect yourself and keep your job search confidential-Effectively rejoin the workforce-Anticipate the pet peeves of hiring managers and headhunters-Write a cover letter that gets you noticed-Secure a second interview-Guarantee a positive reference. The only guide you need to help you find--and get--the job of your dreams. Read more... * * eBook provided in PDF, ePUB and MOBI Formats on CD with free software below. eBooks can be read on the move - travelling as a passenger or waiting for an appointment - on any device/readers as listed above.  With the free Text-To-Speech software, the eBook can be listened to at leisure. * *