Introduction marketing

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. Marketing: An introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing, the importance and use of social media, and the integration of marketing principles with other business functions. The book is written in an accessible style and is presented in an easy-to-understand format which makes teaching and learning about the principles of marketing much simpler. Marketing: An introduction is written by authors with many years of experience in the field of marketing, who have published a number of books and articles on this subject. Features Summary Marketing: An introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing... Author Michael Cant Publisher Juta Academic Release date 20140101 Pages 248 ISBN 1-4851-0216-2 ISBN 13 978-1-4851-0216-8

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This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline. Features Summary Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts... Author Patrick De Pelsmacker (Author), Maggie Geuens (Author), Joeri Van Den Bergh (Author) Publisher Pearson Education Limited Release date 20170728 Pages 648 ISBN 1-292-13576-X ISBN 13 978-1-292-13576-2

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure, ensuring that the consumer's wants and needs are met, forms part of the strategic planning of all organisations - big or small. Consumers, by means of their buying behaviour, exert influence on businesses and compel them to act in certain ways. Understanding consumer behaviour is therefore imperative, as it provides information to businesses on how to plan their marketing activities and sustain themselves as commercially viable and useful entities. Features Summary Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure... Author Pierre Joubert Publisher Juta Legal and Academic Publishers Release date 20131215 Pages 187 ISBN 1-4851-0230-8 ISBN 13 978-1-4851-0230-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 8 working days Introduction to Marketing Communications looks at the variety of marketing communication tools used by advertising agencies today in pursuing brand success. In the current economic crisis and with rapidly advancing, ever-changing technological communication channels available, traditional above-the line advertising alone will not provide and improve results. Therefore, this introduction to IMC also considers and discusses New Technologies and opportunities provided by the World Wide Web, mobile media and social networking. With comprehensive Learning Outcomes, Key Learning Points and Self Assessment features for each chapter Introduction to Integrated Marketing Communications is an indispensable resource for marketing students and practitioners. Features Summary Introduction to Marketing Communications looks at the variety of marketing communication tools used by advertising agencies today in pursuing brand success.. Author Ludi Koekemoer Publisher Juta Books Release date 20101030 Pages 233 ISBN 0-7021-7793-8 ISBN 13 978-0-7021-7793-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques. In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques. Features Summary For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis... Author Joe F. Hair (Author), William C Black (Author), Barry J. Babin (Author), Rolph E Anderson (Author) Publisher Pearson Education Limited Release date 20130717 Pages 734 ISBN 1-292-02190-X ISBN 13 978-1-292-02190-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours As an introduction to branding, Fundamentals of branding provides students with an overview of the building blocks of branding, which include: the influence of branding on marketing decisions; the role and place of branding in the organisation; the various elements of branding; packaging the brand; positioning the brand; planning, leveraging and extending the brand; evaluating the brand. The book contains a chapter with real-life branding case studies which illustrates the practical application of the topics discussed in this book. This is a very useful resource for students who struggle to apply theory learned to real-life situations. Features Summary As an introduction to branding, Fundamentals of branding provides students with an overview of the building blocks of branding. Author M. du Toit (Editor), C. Erdis (Editor) Publisher Juta Legal and Academic Publishers Release date 20130722 Pages 136 ISBN 0-7021-8907-3 ISBN 13 978-0-7021-8907-4

  “Unstoppable Demand In The Home Business Industry”   Grab Your The Next Trillion With Master Resale/Giveaway Rights Now!   Description: The Next Trillion..2 “Unstoppable Demand In The Home Business Industry”.. 2 LEGAL NOTICE2 TABLE OF CONTENTS 3 The Next Trillion..4 Unstoppable Demand In The Home Business Industry!. 4 Introduction 5 Health And Wellness – A Powerful Area To Target In MLM 7 A Brief Glimpse Into Award-Winning Business Ideas Of Paul Pilzer 9 Paul Zane Pilzer – His Thoughts And Ideas On MLM Marketing … 12 Why Home Business Opportunities Are On A Rapid Rise Today. 14 Why MLM Is Best Channel For Selling Health And Wellness Products 16 Why MLM Is A People-Help-People Industry 19 How You Can Get Started Right Away With Your Own MLM Business 21 How Multilevel Compensation Plans Are Helping These Businesses 23 Why The Next Trillion Wave Is Coming Soon.26 How To I Get Started?..28 Conclusion 30   Please click Demo/Preview button for more details…   This Product Includes: * Transcript in adobe pdf format – Yes * License – Yes * eCover – Yes   Master Resale/Giveaway Rights License: Yes can be sold Yes can sell resale rights or master resell rights You can add the product into your product bundle or package and sell for a higher price Yes can be added to a paid membership site You CAN give the product away for FREE     Catch the foot steps to access our other ebooks!

(This title is available on demand: expected date of dispatch will be 4-7 working days once ordered) Ever wondered how perfumes are developed? Or why different scents appeal to different people? The Chemistry of Fragrances 2nd Edition offers answers to these questions, providing a fascinating insight into the perfume industry, from the conception of an idea to the finished product. It discusses the technical, artistic and commercial challenges of the perfume industry in an informative and engaging style, with contributions from leading experts in the field. The book begins with a historical introduction and covers all aspects of the development process - from customer brief to producing a fragrance including; * Ingredients acquisition * Ingredient design and manufacture * Design and analysis of fragrance * Sensory aspects including odour perception * Psychological impact of fragrance * Technical challenges * Safety An updated section on the measurement of fragrance discusses the role of senses in marketing consumer products. This book will appeal to anyone with an interest in the perfumery business and includes an extensive bibliography to enable those interested to explore the field further. It also comes complete with a selection of colour illustrations and a fragranced page. Format:Hardback