FUNDAMENTALS OF BRANDING (PAPERBACK) IN SOUTH AFRICA

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours As an introduction to branding, Fundamentals of branding provides students with an overview of the building blocks of branding, which include: the influence of branding on marketing decisions; the role and place of branding in the organisation; the various elements of branding; packaging the brand; positioning the brand; planning, leveraging and extending the brand; evaluating the brand. The book contains a chapter with real-life branding case studies which illustrates the practical application of the topics discussed in this book. This is a very useful resource for students who struggle to apply theory learned to real-life situations. Features Summary As an introduction to branding, Fundamentals of branding provides students with an overview of the building blocks of branding. Author M. du Toit (Editor), C. Erdis (Editor) Publisher Juta Legal and Academic Publishers Release date 20130722 Pages 136 ISBN 0-7021-8907-3 ISBN 13 978-0-7021-8907-4