Introduction marketing southern

Introduction to Communication Studies for Southern African Students Format Soft Cover Authors Steinberg, S ISBN 978 - show phone - 2717 Edition 2nd Edition PageCount 320 Published 2015 Brand new book, never been used. Price excludes postage.

Buy Introduction to Marketing. A southern African perspective.BRAND NEW. By Nicole Cunningham. for R395.00

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. Marketing: An introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing, the importance and use of social media, and the integration of marketing principles with other business functions. The book is written in an accessible style and is presented in an easy-to-understand format which makes teaching and learning about the principles of marketing much simpler. Marketing: An introduction is written by authors with many years of experience in the field of marketing, who have published a number of books and articles on this subject. Features Summary Marketing: An introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing... Author Michael Cant Publisher Juta Academic Release date 20140101 Pages 248 ISBN 1-4851-0216-2 ISBN 13 978-1-4851-0216-8

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 9 working days Marketing (5th Edition) covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts. Features: Case studies with questions from a real-world context that bring the theory to life. Examples and insights on current issues End-of-chapter questions to test the content covered in each chapter Website links where students can gather more information on a specific topic or example discussed Strategy features to indicate to students how certain company's make certain marketing decisions and what the consequences of those decisions are Broad coverage of topics. Features Summary Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level... Author C. Lamb (Author), Joseph F. Hair (Author), Carl McDaniel (Author), Chris Boshoff (Author), Nic Terblanche (Author), R. Elliott (Author) Publisher Oxford University Press Southern Africa Release date 20150626 Pages 591 ISBN 0-19-907992-7 ISBN 13 978-0-19-907992-6

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline. Features Summary Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts... Author Patrick De Pelsmacker (Author), Maggie Geuens (Author), Joeri Van Den Bergh (Author) Publisher Pearson Education Limited Release date 20170728 Pages 648 ISBN 1-292-13576-X ISBN 13 978-1-292-13576-2

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure, ensuring that the consumer's wants and needs are met, forms part of the strategic planning of all organisations - big or small. Consumers, by means of their buying behaviour, exert influence on businesses and compel them to act in certain ways. Understanding consumer behaviour is therefore imperative, as it provides information to businesses on how to plan their marketing activities and sustain themselves as commercially viable and useful entities. Features Summary Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure... Author Pierre Joubert Publisher Juta Legal and Academic Publishers Release date 20131215 Pages 187 ISBN 1-4851-0230-8 ISBN 13 978-1-4851-0230-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours This book celebrates the rich, varied and untold history of investigative journalism in southern Africa and the crucial role it has played in shaping the region over the last 300 years. It tells of the escapades of those who exposed atrocities of the British colonial rulers, the seizure of land from black owners, apartheid death squads, prison conditions, farm labour, government and corporate corruption, environmental travesty and health issues. Young journalists who have previously studied the likes of the Watergate scandal will have access to African journalists who faced huge risks to expose the abuse of power, ranging from the undercover exploits of the legendary ‘Mr Drum', through to the recent #Guptaleaks expos, of which it was said, ‘Seldom have journalists played such a crucial role in bringing a country back from the brink.' The book highlights the long record of accountability journalism in countries such as South Africa, Namibia and Zimbabwe, and the recent surge of such work in others such as Botswana and Malawi. It breaks new ground in stretching the history of this type of journalism decades further back than previously recorded, including largely ignored work such as John Dube's coverage of the Zulu Bambatha Rebellion and Richard Msimang's documentation of the impact of land confiscation in the early 20th century. The book includes an introduction by Anton Harber, editor and professor, and each case study is written up by an expert in the area. Features Summary This book celebrates the rich, varied and untold history of investigative journalism in southern Africa and the crucial role it has played in shaping the region over the last 150 years. Author Anton Harber Publisher Jacana Media Release date 20181029 Pages 400 ISBN 1-4314-2782-9 ISBN 13 978-1-4314-2782-6

This is new book, never used. Guaranteed cheaper than Takealot, Loot. Tracked postage R49. Postnet to Postnet R99. Or you can pick it up or use a different courier. ISBN is 9780199059829. Author S. Rudansky-Kloppers, B. Erasmus, J. Strydom Format Books Paperback / Softback Publisher Oxford University Press Southern Africa Edition 9th ISBN 9780199059829 Country Of Publication South Africa Date Of Publication 1 November 2013 Pages 608 Language English Academic Institution Durban University Of Technology MANCOSA UNISA Course Code SCBE111, BSTE 122, BSTE 221, BSTE 321, EBP3B21

My first book of Southern African Seashore life is the latest title in this successful children's series. The title covers 58 sea creatures and plants that are likely to be seen at the shore. An illustrated introduction gives context to the subject, and then each of the featured specimens gets a vivid, full-colour illustration; simple, informative text; translation into three other languages û Afrikaans, Xhosa and Zulu; visual clues about the creatures' diet, size, distribution round our coast, locomotion and exactly where they live relative to the water line. This beautiful and inspiring introduction to southern AfricaÆs shores will appeal to children û and parents û of all ages. Format:paperback Pages:0

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 8 working days Introduction to Marketing Communications looks at the variety of marketing communication tools used by advertising agencies today in pursuing brand success. In the current economic crisis and with rapidly advancing, ever-changing technological communication channels available, traditional above-the line advertising alone will not provide and improve results. Therefore, this introduction to IMC also considers and discusses New Technologies and opportunities provided by the World Wide Web, mobile media and social networking. With comprehensive Learning Outcomes, Key Learning Points and Self Assessment features for each chapter Introduction to Integrated Marketing Communications is an indispensable resource for marketing students and practitioners. Features Summary Introduction to Marketing Communications looks at the variety of marketing communication tools used by advertising agencies today in pursuing brand success.. Author Ludi Koekemoer Publisher Juta Books Release date 20101030 Pages 233 ISBN 0-7021-7793-8 ISBN 13 978-0-7021-7793-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days International marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience. International marketing is the only South African-based textbook written by a team of South African academics and practitioners. Features Summary International marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region.. Author S. Burgess (Editor), C. Bothma (Editor) Publisher Oxford University Press Southern Africa Release date 20111103 Pages 603 ISBN 0-19-599118-4 ISBN 13 978-0-19-599118-5

A collection of case studies focusing on various critical aspects of marketing across a broad spectrum of both local and international industries. Includes questions that highlight the important aspects of each case. Slight surface scratching on cover.  No highlighter or pencil used.  Pages clean and bright.  Rest of book in excellent condition.        

Buy An Introduction to the Larger Mammals of Southern Africa - By Joanna Dalton - Signed Copy for R250.00

Here is a basic introduction to the fascinating world of the insect in South Africa.

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 8 working days First field guide to rocks & minerals, the latest addition to the popular Struik Nature series, introduces the most important and interesting rocks and minerals from our geologically exciting region. The guide details 30 minerals and 18 major rock types, focusing on those that are best known or most commonly found. A short introduction provides an overview of the topic; colourful photographs throughout, both of the rocks and minerals and of the particular terrain in which they are found, complement the clear text and aid identification in the field. First field guide to rocks & minerals is a useful resource for the beginner geologist, curious novice, or anyone with a budding interest in southern Africa's unique geological heritage. Features Summary First field guide to rocks & minerals, the latest addition to the popular Struik Nature series, introduces the most important and interesting rocks and minerals from our geologically exciting region... Author Bruce Cairncross Publisher Struik Nature Release date 20130601 Pages 57 ISBN 1-920544-70-4 ISBN 13 978-1-920544-70-6