Introduction marketing 2nd

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. Marketing: An introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing, the importance and use of social media, and the integration of marketing principles with other business functions. The book is written in an accessible style and is presented in an easy-to-understand format which makes teaching and learning about the principles of marketing much simpler. Marketing: An introduction is written by authors with many years of experience in the field of marketing, who have published a number of books and articles on this subject. Features Summary Marketing: An introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing... Author Michael Cant Publisher Juta Academic Release date 20140101 Pages 248 ISBN 1-4851-0216-2 ISBN 13 978-1-4851-0216-8

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A collection of case studies focusing on various critical aspects of marketing across a broad spectrum of both local and international industries. Includes questions that highlight the important aspects of each case. Slight surface scratching on cover.  No highlighter or pencil used.  Pages clean and bright.  Rest of book in excellent condition.        

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 8 working days This guide to effective academic research covers all facets of the research process, from finding and defining a suitable topic, performing literature surveys, and conducting research to analyzing and disseminating the results. The subject is placed in the context of South Africa, where the university systems, funding bodies, and the country's research needs are different than those of Europeans and North Americans. The methodologies discussed include traditional modes of inquiry, research technology such as the Internet, and the role of oral tradition in the social sciences. Discussion questions and exercises are provided at the end of each section. Features Summary Covers various facets of the research process, from finding a topic to disseminating the results. This title includes subject that is placed in the context of the academic scene and research needs in South Africa... Author Wayne Goddard (Author), Stuart Melville (Author) Publisher Juta Academic Release date 20010101 Pages 148 ISBN 0-7021-5660-4 ISBN 13 978-0-7021-5660-1

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 9 working days Features Author Dap Louw Publisher Heinemann Publishers (Pty) Ltd Release date 19971031 Pages 906 ISBN 1-86853-174-0 ISBN 13 978-1-86853-174-5

Introduction to Consumer Behaviour 2nd Edition 2013 Editor Professor Pierre Joubert   

 Introduction to Consumer behaviour (2nd edition) LIKE NEW SOME HIGHLIGHTERS USED

Introduction to Communication Studies for Southern African Students Format Soft Cover Authors Steinberg, S ISBN 978 - show phone - 2717 Edition 2nd Edition PageCount 320 Published 2015 Brand new book, never been used. Price excludes postage.

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure, ensuring that the consumer's wants and needs are met, forms part of the strategic planning of all organisations - big or small. Consumers, by means of their buying behaviour, exert influence on businesses and compel them to act in certain ways. Understanding consumer behaviour is therefore imperative, as it provides information to businesses on how to plan their marketing activities and sustain themselves as commercially viable and useful entities. Features Summary Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure... Author Pierre Joubert Publisher Juta Legal and Academic Publishers Release date 20131215 Pages 187 ISBN 1-4851-0230-8 ISBN 13 978-1-4851-0230-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours Adopting a student-centred approach with activities, exercises, and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. This updated second edition includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing, and International Marketing. Features Summary Adopting a student-centred approach with activities, exercises and case studies, this book is designed specifically as an introductory text for students new to marketing... Author Geoff Lancaster (Author), M. Cowling (Author), Paul Reynolds (Author) Publisher Palgrave Macmillan Release date 20030924 Pages 434 ISBN 0-333-98789-6 ISBN 13 978-0-333-98789-6

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This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline. Features Summary Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts... Author Patrick De Pelsmacker (Author), Maggie Geuens (Author), Joeri Van Den Bergh (Author) Publisher Pearson Education Limited Release date 20170728 Pages 648 ISBN 1-292-13576-X ISBN 13 978-1-292-13576-2

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days This booklet provides the answers to the exercises in "Introduction to Attic Greek, 2nd Edition" by Donald J. Mastronarde, (UC Press, 2013, 978-0-520-27571-3). It is an invaluable guide for instructors and independent language students. Additional teaching resources are available at atticgreek.org. Features Summary Suitable for instructors and independent language students, this title provides the answers to the exercises. Author Donald J. Mastronarde Publisher University of California Press Release date 20130305 Pages 92 ISBN 0-520-27574-8 ISBN 13 978-0-520-27574-4

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