Marketing introduction paperback

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. Marketing: An introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing, the importance and use of social media, and the integration of marketing principles with other business functions. The book is written in an accessible style and is presented in an easy-to-understand format which makes teaching and learning about the principles of marketing much simpler. Marketing: An introduction is written by authors with many years of experience in the field of marketing, who have published a number of books and articles on this subject. Features Summary Marketing: An introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing... Author Michael Cant Publisher Juta Academic Release date 20140101 Pages 248 ISBN 1-4851-0216-2 ISBN 13 978-1-4851-0216-8

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 8 working days Marketing Management takes a fresh look at topics such as the nature of marketing, the marketing landscape, segmentation and buyer behaviour. It includes new chapters on international marketing, marketing communication, cyber-marketing, and marketing planning, implementation and control. Marketing Management has been widely prescribed for many years. This edition - containing the most recent research on various marketing topics - is sure to remain the market leader. Features Summary Marketing Management takes a fresh look at topics such as the nature of marketing, the marketing landscape, segmentation and buyer behaviour. Author J.W. Strydom (Editor), C.J. Jooste (Editor), P.J. du Plessis (Editor) Publisher Juta Legal and Academic Publishers Release date 20111030 Pages 676 ISBN 0-7021-7812-8 ISBN 13 978-0-7021-7812-2

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 9 working days Marketing (5th Edition) covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts. Features: Case studies with questions from a real-world context that bring the theory to life. Examples and insights on current issues End-of-chapter questions to test the content covered in each chapter Website links where students can gather more information on a specific topic or example discussed Strategy features to indicate to students how certain company's make certain marketing decisions and what the consequences of those decisions are Broad coverage of topics. Features Summary Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level... Author C. Lamb (Author), Joseph F. Hair (Author), Carl McDaniel (Author), Chris Boshoff (Author), Nic Terblanche (Author), R. Elliott (Author) Publisher Oxford University Press Southern Africa Release date 20150626 Pages 591 ISBN 0-19-907992-7 ISBN 13 978-0-19-907992-6

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This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 8 working days Introduction to Marketing Communications looks at the variety of marketing communication tools used by advertising agencies today in pursuing brand success. In the current economic crisis and with rapidly advancing, ever-changing technological communication channels available, traditional above-the line advertising alone will not provide and improve results. Therefore, this introduction to IMC also considers and discusses New Technologies and opportunities provided by the World Wide Web, mobile media and social networking. With comprehensive Learning Outcomes, Key Learning Points and Self Assessment features for each chapter Introduction to Integrated Marketing Communications is an indispensable resource for marketing students and practitioners. Features Summary Introduction to Marketing Communications looks at the variety of marketing communication tools used by advertising agencies today in pursuing brand success.. Author Ludi Koekemoer Publisher Juta Books Release date 20101030 Pages 233 ISBN 0-7021-7793-8 ISBN 13 978-0-7021-7793-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days Kent Puckett's Narrative Theory: A Critical Introduction provides an account of a methodology increasingly central to literary studies, film studies, history, psychology and beyond. In addition to introducing readers to some of the field's major figures and their ideas, Puckett situates critical and philosophical approaches towards narrative within a longer intellectual history. The book reveals one of narrative theory's founding claims - that narratives need to be understood in terms of a formal relation between story and discourse, between what they narrate and how they narrate it - both as a necessary methodological distinction and as a problem characteristic of modern thought. Puckett thus shows that narrative theory is not only a powerful descriptive system but also a complex and sometimes ironic form of critique. Narrative Theory offers readers an introduction to the field's key figures, methods and ideas, and it also reveals that field as unexpectedly central to the history of ideas. Features Summary Narrative Theory offers an introduction to the field's critical and philosophical approaches towards narrative throughout history. Author Kent Puckett Publisher Cambridge UniversityPress Release date 20161107 Pages 360 ISBN 1-107-68474-9 ISBN 13 978-1-107-68474-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 8 - 15 working days Voltaire (1694-1778), best remembered as the author of Candide, is one of the central actors - arguably the defining personality - of the European Enlightenment. In this Very Short Introduction, Nicholas Cronk explores Voltaire's remarkable career and demonstrates how his thinking is pivotal to our notion and understanding of the Enlightenment. In a fresh and modern examination of his writings, Cronk examines the nature of Voltaire's literary celebrity, demonstrating the extent to which his work was reactive and practical, and therefore made sense within the broader context of the debates to which he responded. The most famous living author in Europe in the 18th century, Cronk emphasises Voltaire's skills of 'performance' as a writer and his continued relevance today. He concludes by looking not only at Voltaire's impact in literature and philosophy, but also his influence on French political values and modern French politics. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable. Features Summary This Very Short Introduction examines Voltaire's (1694-1778) remarkable life and career. Exploring his most important writings, the impact his work had on our understanding of the European Enlightenment... Author Nicholas Cronk Publisher Oxford UniversityPress Release date 20170223 Pages 151 ISBN 0-19-968835-4 ISBN 13 978-0-19-968835-7