MARKETING COMMUNICATIONS - A EUROPEAN PERSPECTIVE IN SOUTH AFRICA

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline. Features Summary Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts... Author Patrick De Pelsmacker (Author), Maggie Geuens (Author), Joeri Van Den Bergh (Author) Publisher Pearson Education Limited Release date 20170728 Pages 648 ISBN 1-292-13576-X ISBN 13 978-1-292-13576-2