Introduction consumer behaviour 2nd

 Introduction to Consumer behaviour (2nd edition) LIKE NEW SOME HIGHLIGHTERS USED

Introduction to Consumer Behaviour 2nd Edition 2013 Editor Professor Pierre Joubert   

Buy Introduction to consumer behaviour (Paperback, 2nd ed) for R403.00

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure, ensuring that the consumer's wants and needs are met, forms part of the strategic planning of all organisations - big or small. Consumers, by means of their buying behaviour, exert influence on businesses and compel them to act in certain ways. Understanding consumer behaviour is therefore imperative, as it provides information to businesses on how to plan their marketing activities and sustain themselves as commercially viable and useful entities. Features Summary Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure... Author Pierre Joubert Publisher Juta Legal and Academic Publishers Release date 20131215 Pages 187 ISBN 1-4851-0230-8 ISBN 13 978-1-4851-0230-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 8 - 13 working days Created through a 'student-tested, faculty-approved' review process with input from more than 175 students and instructors, "CB, Second Edition", provides a streamlined introduction to the core concepts and applications of contemporary consumer behavior. This engaging and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, downloadable flash cards, multimedia resources, and more, all in a convenient package at a value-based price. Features Summary Offers an introduction to the core concepts and applications of contemporary consumer behavior. This title features various learning tools, including chapter-by-chapter study cards... Author Barry J. Babin (Author), Eric Harris (Author) Publisher South-Western Release date 20100201 Pages 352 ISBN 0-324-82999-X ISBN 13 978-0-324-82999-0

(This title is available on demand: expected date of dispatch will be 4-7 working days once ordered) Ever wondered how perfumes are developed? Or why different scents appeal to different people? The Chemistry of Fragrances 2nd Edition offers answers to these questions, providing a fascinating insight into the perfume industry, from the conception of an idea to the finished product. It discusses the technical, artistic and commercial challenges of the perfume industry in an informative and engaging style, with contributions from leading experts in the field. The book begins with a historical introduction and covers all aspects of the development process - from customer brief to producing a fragrance including; * Ingredients acquisition * Ingredient design and manufacture * Design and analysis of fragrance * Sensory aspects including odour perception * Psychological impact of fragrance * Technical challenges * Safety An updated section on the measurement of fragrance discusses the role of senses in marketing consumer products. This book will appeal to anyone with an interest in the perfumery business and includes an extensive bibliography to enable those interested to explore the field further. It also comes complete with a selection of colour illustrations and a fragranced page. Format:Hardback

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 13 working days Public Health and Epidemiology at a Glance is a highly visual introduction to the key concepts and major themes of population health. With comprehensive coverage of all the core topics covered at medical school, it helps students understand the determinants of health and their study, from personal lifestyle choices and behaviour, to environmental, social and economic factors. This fully updated new edition features: More coverage of audit and quality improvement techniques Brand new sections on maternal and child health, and health of older people New chapters on social determinants of health and guideline development Expanded self-assessment material This accessible guide is an invaluable resource for medical and healthcare students, junior doctors, and those preparing for a career in epidemiology and public health. Features Summary Public Health and Epidemiology at a Glance is a highly visual introduction to the key concepts and major themes of population health. Author Margaret Somerville (Author), Kumaran Kalyanarama (Author), Rob Anderson (Author) Publisher John Wiley & Sons Release date 20160805 Pages 128 ISBN 1-118-99932-0 ISBN 13 978-1-118-99932-5