CB2 (PAPERBACK, 2ND REVISED EDITION) IN SOUTH AFRICA

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 8 - 13 working days Created through a 'student-tested, faculty-approved' review process with input from more than 175 students and instructors, "CB, Second Edition", provides a streamlined introduction to the core concepts and applications of contemporary consumer behavior. This engaging and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, downloadable flash cards, multimedia resources, and more, all in a convenient package at a value-based price. Features Summary Offers an introduction to the core concepts and applications of contemporary consumer behavior. This title features various learning tools, including chapter-by-chapter study cards... Author Barry J. Babin (Author), Eric Harris (Author) Publisher South-Western Release date 20100201 Pages 352 ISBN 0-324-82999-X ISBN 13 978-0-324-82999-0