Introduction consumer

Introduction to Consumer Behaviour 2nd Edition 2013 Editor Professor Pierre Joubert   

 Introduction to Consumer behaviour (2nd edition) LIKE NEW SOME HIGHLIGHTERS USED

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure, ensuring that the consumer's wants and needs are met, forms part of the strategic planning of all organisations - big or small. Consumers, by means of their buying behaviour, exert influence on businesses and compel them to act in certain ways. Understanding consumer behaviour is therefore imperative, as it provides information to businesses on how to plan their marketing activities and sustain themselves as commercially viable and useful entities. Features Summary Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure... Author Pierre Joubert Publisher Juta Legal and Academic Publishers Release date 20131215 Pages 187 ISBN 1-4851-0230-8 ISBN 13 978-1-4851-0230-4

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This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days While providing a rock-solid foundation on all the basic topics and concepts in sociology, George Ritzer focuses on three of today's most compelling sociological phenomena: globalization, consumption, and the Internet. A fourth focus throughout the book is one of Ritzer's signature interests, the McDonaldization of Society (the process by which social organizations and institutions adopt the rational, efficient, means-to-an-end principles of a fast food restaurant). Key features include: Globalization features and international case studies throughout expose students the realities of their changing world. Consumer Culture and its increasing preeminence in the world is discussed throughout. Living Digital features allow students to take an objective look at the Internet and its profound effect on individuals and society. Public Sociology exhibits in every chapter demonstrate that sociology is more than an academic discipline. Biographical "Bits" in every chapter introduce students to influential sociologists (some in their own words!). The Interactive eBook version of the text is available for students in online and traditional courses who prefer a more contemporary, multimedia-integrated presentation for learning. In addition to a full electronic textbook, they can link directly from the "page" to video, audio, additional enrichment readings, glossary terms, and other relevant resources, bringing sociology to life in a way that a traditional print text can't. Features Summary Interactive eBook version of George Ritzer's bestselling undergraduate introduction. Students can link directly from the page to video, audio, journal articles... Author George Ritzer Publisher Sage Publications Ltd Release date 20140313 ISBN 1-4833-4558-0 ISBN 13 978-1-4833-4558-1

(This title is available on demand: expected date of dispatch will be 4-7 working days once ordered) Ever wondered how perfumes are developed? Or why different scents appeal to different people? The Chemistry of Fragrances 2nd Edition offers answers to these questions, providing a fascinating insight into the perfume industry, from the conception of an idea to the finished product. It discusses the technical, artistic and commercial challenges of the perfume industry in an informative and engaging style, with contributions from leading experts in the field. The book begins with a historical introduction and covers all aspects of the development process - from customer brief to producing a fragrance including; * Ingredients acquisition * Ingredient design and manufacture * Design and analysis of fragrance * Sensory aspects including odour perception * Psychological impact of fragrance * Technical challenges * Safety An updated section on the measurement of fragrance discusses the role of senses in marketing consumer products. This book will appeal to anyone with an interest in the perfumery business and includes an extensive bibliography to enable those interested to explore the field further. It also comes complete with a selection of colour illustrations and a fragranced page. Format:Hardback

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 8 - 13 working days Created through a 'student-tested, faculty-approved' review process with input from more than 175 students and instructors, "CB, Second Edition", provides a streamlined introduction to the core concepts and applications of contemporary consumer behavior. This engaging and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, downloadable flash cards, multimedia resources, and more, all in a convenient package at a value-based price. Features Summary Offers an introduction to the core concepts and applications of contemporary consumer behavior. This title features various learning tools, including chapter-by-chapter study cards... Author Barry J. Babin (Author), Eric Harris (Author) Publisher South-Western Release date 20100201 Pages 352 ISBN 0-324-82999-X ISBN 13 978-0-324-82999-0