Introduction consumer behaviour paperback

Buy Introduction to consumer behaviour (Paperback, 2nd ed) for R403.00

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure, ensuring that the consumer's wants and needs are met, forms part of the strategic planning of all organisations - big or small. Consumers, by means of their buying behaviour, exert influence on businesses and compel them to act in certain ways. Understanding consumer behaviour is therefore imperative, as it provides information to businesses on how to plan their marketing activities and sustain themselves as commercially viable and useful entities. Features Summary Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure... Author Pierre Joubert Publisher Juta Legal and Academic Publishers Release date 20131215 Pages 187 ISBN 1-4851-0230-8 ISBN 13 978-1-4851-0230-4

Introduction to Consumer Behaviour 2nd Edition 2013 Editor Professor Pierre Joubert   

 Introduction to Consumer behaviour (2nd edition) LIKE NEW SOME HIGHLIGHTERS USED

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 8 - 13 working days Created through a 'student-tested, faculty-approved' review process with input from more than 175 students and instructors, "CB, Second Edition", provides a streamlined introduction to the core concepts and applications of contemporary consumer behavior. This engaging and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, downloadable flash cards, multimedia resources, and more, all in a convenient package at a value-based price. Features Summary Offers an introduction to the core concepts and applications of contemporary consumer behavior. This title features various learning tools, including chapter-by-chapter study cards... Author Barry J. Babin (Author), Eric Harris (Author) Publisher South-Western Release date 20100201 Pages 352 ISBN 0-324-82999-X ISBN 13 978-0-324-82999-0

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days This concise and definitive guide presents all 45 bat species that regularly occur in Europe (of which 17 are known to breed in the British Isles). The extensive introduction details the remarkable biology of bats and explores the latest findings in bat evolution, behaviour and echolocation. This is followed by in-depth species accounts covering life history, conservation status and identification, including echolocation characteristics, and complemented by accurate distribution maps, with the book illustrated throughout with superb colour photography. Suitable for beginners, students, professionals or conservationists alike, Bats of Britain and Europe is the authoritative field guide for bat watchers - an essential reference for every bat enthusiast. - Allows identification of families, genera and where possible species of all European bats - Illustrated throughout with almost 700 colour photographs - Packed with information on bat behaviour, ecology and conservation Features Summary This concise and definitive guide presents all 45 bat species that regularly occur in Europe (of which 17 are known to breed in the British Isles). The extensive introduction details the remarkable biology of bats and explores the latest findings in bat evolution... Author Christian Dietz (Author), Andreas Kiefer (Author) Publisher Bloomsbury Wildlife Release date 20180912 Pages 400 ISBN 1-4729-6318-0 ISBN 13 978-1-4729-6318-5

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 13 working days Your one-stop guide to understanding Microeconomics Microeconomics For Dummies (with content specific to the UK reader) is designed to help you understand the economics of individuals. Using concise explanations and accessible content that tracks directly to an undergraduate course, this book provides a student-focused course supplement with an in-depth examination of each topic. This invaluable companion provides clear information and real-world examples that bring microeconomics to life and introduces you to all the key concepts. From supply and demand to market competition, you'll understand how the economy works on an individual level, and how it affects you every day. Before long, you'll be conversant in consumers, costs, and competition. Microeconomics is all about the behaviour of individual people and individual firms. It sounds pretty straightforward, but it gets complicated early on. You may not be an economist, but if you're a business student at university, the odds are you need to come to grips with microeconomics. That's where Microeconomics For Dummies comes in, walking you through the fundamental concepts and giving you the understanding you need to master the material. Understand supply, demand, and equilibrium Examine the consumer decision making process Delve into elasticity and costs of production Learn why competition is healthy and monopolies are not Even the brightest business students can find economics intimidating, but the material is essential to a solid grasp of how the business world works. The good news is that you've come to the right place. Features Summary Your one-stop guide to understanding Microeconomics Microeconomics For Dummies (with content specific to the UK reader) is designed to help you understand the economics of individuals. Author Peter Antonioni (Author), Manzur Rashid (Author) Publisher John Wiley & Sons Release date 20151113 Pages 311 ISBN 1-119-02669-5 ISBN 13 978-1-119-02669-3

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 13 working days Public Health and Epidemiology at a Glance is a highly visual introduction to the key concepts and major themes of population health. With comprehensive coverage of all the core topics covered at medical school, it helps students understand the determinants of health and their study, from personal lifestyle choices and behaviour, to environmental, social and economic factors. This fully updated new edition features: More coverage of audit and quality improvement techniques Brand new sections on maternal and child health, and health of older people New chapters on social determinants of health and guideline development Expanded self-assessment material This accessible guide is an invaluable resource for medical and healthcare students, junior doctors, and those preparing for a career in epidemiology and public health. Features Summary Public Health and Epidemiology at a Glance is a highly visual introduction to the key concepts and major themes of population health. Author Margaret Somerville (Author), Kumaran Kalyanarama (Author), Rob Anderson (Author) Publisher John Wiley & Sons Release date 20160805 Pages 128 ISBN 1-118-99932-0 ISBN 13 978-1-118-99932-5

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 11 working days As an unabashed dog lover, Alexandra Horowitz is naturally curious about what her dog thinks and what she knows. As a cognitive scientist she is intent on understanding the minds of animals who cannot say what they know or feel. This is a fresh look at the world of dogs -- from the dog's point of view. The book introduces the reader to the science of the dog -- their perceptual and cognitive abilities -- and uses that introduction to draw a picture of what it might be like to bea dog. It answers questions no other dog book can -- such as: What is a dog's sense of time? Does she miss me? Want friends? Know when she's been bad? Horowitz's journey, and the insights she uncovered from studying her own dog, Pumpernickel, allowed her to understand her dog better, and appreciate her more through that understanding. The reader will be able to do the same with their own dog. Inside of a Dogwill allow dog owners to look at their pets' behaviour in a different, and revealing light, enabling them to understand their dogs and enjoy their relationship even more. Features Summary A fresh new book on the psyche of dogs from a bright young behavioural scientist and dog lover. Author Alexandra Horowitz Publisher Simon & Schuster Release date 20120131 Pages 353 ISBN 1-84983-567-5 ISBN 13 978-1-84983-567-1

Unabridged value reproduction of THE PRINCE, by Niccolo Machiavelli and translated by N. H. Thomson for a Harvard series, is game theory from the year 1513. THE PRINCE is divided into 26 chapters covering all the steps of power, be it in the office or across continents. Topics include various forms of power (mixed, heredity), how power is acquired (with help, through criminal acts), and important aspects of power (bearing, flatters, secretaries). No student of influence should be without this historic philosophy book on leadership. Amazon.com Review When Lorenzo de' Medici seized control of the Florentine Republic in 1512, he summarily fired the Secretary to the Second Chancery of the Signoria and set in motion a fundamental change in the way we think about politics. The person who held the aforementioned office with the tongue-twisting title was none other than Niccol² Machiavelli, who, suddenly finding himself out of a job after 14 years of patriotic service, followed the career trajectory of many modern politicians into punditry. Unable to become an on-air political analyst for a television network, he only wrote a book. But what a book The Prince is. Its essential contribution to modern political thought lies in Machiavelli's assertion of the then revolutionary idea that theological and moral imperatives have no place in the political arena. "It must be understood," Machiavelli avers, "that a prince... cannot observe all of those virtues for which men are reputed good, because it is often necessary to act against mercy, against faith, against humanity, against frankness, against religion, in order to preserve the state." With just a little imagination, readers can discern parallels between a 16th-century principality and a 20th-century presidency. --Tim Hogan --This text refers to an alternate Paperback edition. Read more Review [Machiavelli] can still engage our attention with remarkable immediacy, and this cannot be explained solely by the appeal of his ironic observations on human behaviour. Perhaps the most important thing is the way he can compel us to reflect on our own priorities and the reasoning behind them; it is this intrusion into our own defenses that makes reading him an intriguing experience. As a scientific exponent of the political art Machiavelli may have had few followers; it is as a provocative rhetorician that he has had his real impact on history. from the Introduction by Dominic Baker-Smith --This text refers to an alternate Paperback edition. Read more See all Editorial Reviews Paperback Language: English Publisher: Value Classic Reprints (December 26, 2016) When Lorenzo de' Medici seized control of the Florentine Republic in 1512, he summarily fired the Secretary to the Second Chancery of the Signoria and set in motion a fundamental change in the way we think about politics. The person who held the aforementioned office with the tongue-twisting title was none other than Niccol² Machiavelli, who, suddenly finding himself out of a job after 14 years of patriotic service, followed the career trajectory of many modern politicians into punditry. Unable to become an on-air political analyst for a television network, he only wrote a book. But what a book The Prince is. Its essential contribution to modern political thought lies in Machiavelli's assertion of the then revolutionary idea that theological and moral imperatives have no place in the political arena. "It must be understood," Machiavelli avers, "that a prince... cannot observe all of those virtues for which men are reputed good, because it is often necessary to act against mercy, against faith, against humanity, against frankness, against religion, in order to preserve the state." With just a little imagination, readers can discern parallels between a 16th-century principality and a 20th-century presidency. --Tim Hogan --This text refers to an alternate Paperback edition. [Machiavelli] can still engage our attention with remarkable immediacy, and this cannot be explained solely by the appeal of his ironic observations on human behaviour. Perhaps the most important thing is the way he can compel us to reflect on our own priorities and the reasoning behind them; it is this intrusion into our own defenses that makes reading him an intriguing experience. As a scientific exponent of the political art Machiavelli may have had few followers; it is as a provocative rhetorician that he has had his real impact on history. from the Introduction by Dominic Baker-Smith --This text refers to an alternate Paperback edition.