Marketing 5e paperback

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 9 working days Marketing (5th Edition) covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts. Features: Case studies with questions from a real-world context that bring the theory to life. Examples and insights on current issues End-of-chapter questions to test the content covered in each chapter Website links where students can gather more information on a specific topic or example discussed Strategy features to indicate to students how certain company's make certain marketing decisions and what the consequences of those decisions are Broad coverage of topics. Features Summary Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level... Author C. Lamb (Author), Joseph F. Hair (Author), Carl McDaniel (Author), Chris Boshoff (Author), Nic Terblanche (Author), R. Elliott (Author) Publisher Oxford University Press Southern Africa Release date 20150626 Pages 591 ISBN 0-19-907992-7 ISBN 13 978-0-19-907992-6

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 8 working days Marketing Management takes a fresh look at topics such as the nature of marketing, the marketing landscape, segmentation and buyer behaviour. It includes new chapters on international marketing, marketing communication, cyber-marketing, and marketing planning, implementation and control. Marketing Management has been widely prescribed for many years. This edition - containing the most recent research on various marketing topics - is sure to remain the market leader. Features Summary Marketing Management takes a fresh look at topics such as the nature of marketing, the marketing landscape, segmentation and buyer behaviour. Author J.W. Strydom (Editor), C.J. Jooste (Editor), P.J. du Plessis (Editor) Publisher Juta Legal and Academic Publishers Release date 20111030 Pages 676 ISBN 0-7021-7812-8 ISBN 13 978-0-7021-7812-2

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This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 8 working days Introduction to Marketing Communications looks at the variety of marketing communication tools used by advertising agencies today in pursuing brand success. In the current economic crisis and with rapidly advancing, ever-changing technological communication channels available, traditional above-the line advertising alone will not provide and improve results. Therefore, this introduction to IMC also considers and discusses New Technologies and opportunities provided by the World Wide Web, mobile media and social networking. With comprehensive Learning Outcomes, Key Learning Points and Self Assessment features for each chapter Introduction to Integrated Marketing Communications is an indispensable resource for marketing students and practitioners. Features Summary Introduction to Marketing Communications looks at the variety of marketing communication tools used by advertising agencies today in pursuing brand success.. Author Ludi Koekemoer Publisher Juta Books Release date 20101030 Pages 233 ISBN 0-7021-7793-8 ISBN 13 978-0-7021-7793-4

Paperback. English. Ink Inc. 2000. fair/good condition. In this insightful commentary on the black market in South Africa, Kuzwayo elaborates on how to go about reaching the black buyer through effective marketing and sensitive advertising. It points out some of the pitfalls into which so-called white agencies fall.

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. Marketing: An introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing, the importance and use of social media, and the integration of marketing principles with other business functions. The book is written in an accessible style and is presented in an easy-to-understand format which makes teaching and learning about the principles of marketing much simpler. Marketing: An introduction is written by authors with many years of experience in the field of marketing, who have published a number of books and articles on this subject. Features Summary Marketing: An introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing... Author Michael Cant Publisher Juta Academic Release date 20140101 Pages 248 ISBN 1-4851-0216-2 ISBN 13 978-1-4851-0216-8

Billions of dollars are lost every year from marketing plans that fail to get implemented properly. The risks around implementation are high and the challenges are many. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. The authors propose a practical marketing navigation system to help all businesses ensure their plan identifies the implementation risks and remains on course to deliver its targets. The book is packed with examples from organizations of every size, from both manufacturing and service sectors, and from around the world. They show the variety of challenges experienced and the lessons we can all learn about how those challenges were overcome. They demonstrate: *tried-and-tested ideas from other professions that you can import and adapt easily for your implementation purposes *how you can use your existing marketing skills in new ways to sell your plan internally *a simple but powerful tool that you can use to help ensure your plan is always on course and on schedule. It will become your steering wheel and GPS for the journey ahead. The book will be essential reading for marketing managers and strategists, trainers and anyone doing executive courses in the field. For professionals and students alike it will help the process of developing your thinking from marketing management to full scale marketing strategy implementation. Format:Paperback Pages:0

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours Adopting a student-centred approach with activities, exercises, and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. This updated second edition includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing, and International Marketing. Features Summary Adopting a student-centred approach with activities, exercises and case studies, this book is designed specifically as an introductory text for students new to marketing... Author Geoff Lancaster (Author), M. Cowling (Author), Paul Reynolds (Author) Publisher Palgrave Macmillan Release date 20030924 Pages 434 ISBN 0-333-98789-6 ISBN 13 978-0-333-98789-6

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 8 - 13 working days Part of the Advanced Marketing Series; this title examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations. Features Summary Examines the mainstream marketing ethics and theories, placing them in an international context. This book investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics.. Author Bodo Schlegelmilch Publisher Cengage Learning (Emea) Ltd Release date 19971201 Pages 256 ISBN 1-86152-191-X ISBN 13 978-1-86152-191-0

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This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 11 working days Tricolore 5e edition provides stimulating content with tailored resources to inspire and stretch your highest-achieving students. Aligned to the new Key Stage Three Programme of Study, this updated course teaches essential language skills while developing independent learning. The Student Book is packed with stimulating materials and activities to develop skills in listening, reading, speaking and writing. Grammar progression is detailed and rigorous, ensuring learners acquire the tools they need to become confident linguists. Combining a tried and trusted methodology with fresh new content, Tricolore 5e edition contains everything you need to take your students to the next stage of language learning. Features Summary Combining a tried and trusted methodology with fresh new content, Tricolore 5e edition teaches essential language skills while developing independent learning... Author Heather Mascie-Taylor (Author), Michael Spencer (Author), Sylvia Honnor (Author) Publisher Nelson Thornes Release date 20151128 Pages 176 ISBN 1-4085-2424-4 ISBN 13 978-1-4085-2424-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 8 - 15 working days This package containsHubbard, Macroeconomics 5e and access to MyEconLab. Important information for students: You need both an access code and a course ID to access MyEconLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. For Principles of Macroeconomics courses at two- and four-year colleges and universities Reveal the relevance of economics through real-world business examples One of the challenges of teaching Principles of Macroeconomics is fostering interest in concepts that may not seem applicable to students' lives. Macroeconomics, Fifth Edition makes economics relevant by demonstrating how real businesses use economics to make decisions every day. Regardless of their future career path-opening an art studio, trading on Wall Street, or bartending at the local pub-students will benefit from understanding the economic forces behind their work. This program provides a better teaching and learning experience-for you and your students. It will help you to: * Personalize learning with MyEconLab: This online homework, tutorial, and assessment program fosters learning and provides tools that help instructors to keep students on track. * Show students how economics is relevant: Relatable features ground course material in the real world, showing students how these ideas are relevant and facilitating understanding. * Foster thorough understanding via a flexible, student-focused approach: An engaging, captivating writing style and student-friendly learning aids motivate and engage students. This package includes MyEconLab, an online homework, tutorial, and assessment system designed with a single purpose in mind; to improve the results of all higher education students, one student at a time. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Find out more at www.MyEconLab.com. Features Summary This package containsHubbard, Macroeconomics 5e and access to MyEconLab. Important information for students: You need both an access code and a course ID to access MyEconLab... Author R. Glenn Hubbard (Author), Glenn P. Hubbard (Author), Anthony Patrick O'Brien (Author) Publisher Pearson Education Limited Release date 20141003 ISBN 1-292-05977-X ISBN 13 978-1-292-05977-8

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days There has been a proliferation of research published in the area of export marketing in the last four decades. As research output has grown, some previous research has noted that poor conceptualization of performance measures can produce weak theoretical foundations that may eventually become irrelevant in practice. This Handbook aims to inject rigour into this debate and will act as a starting point for future research on export marketing. The Research Handbook on Export Marketing profiles the following main theoretical frameworks used in export marketing: contingency theory; the eclectic paradigm; industrial organization theory; resource-based theories; relational exchange theory; internationalization process theory; network theory; agency theory and transaction cost economics. The different measures of export marketing performance cited in the literature, together with the nature of the relationships between antecedent variables and dependent variables of export marketing performance, are also examined. With expert contributions, this book outlines the development of export marketing theory from its inception to the current day and explores the utility of export marketing theory in assessing export marketing performance. Giving prominence to theoretical approaches in export marketing, this book will provide a necessary reference point for academics and students alike researching export marketing. Practitioners engaged in the pursuit of export management will also benefit from this insight. Features Summary There has been a proliferation of research published in the area of export marketing in the last four decades. With expert contributions, this book outlines the development of export marketing theory from its inception to the current day and explores the utility of export marketing theory in assessing export marketing performance. Author Craig C. Julian Publisher Edward Elgar Publishing Ltd Release date 20160624 Pages 448 ISBN 1-78471-080-6 ISBN 13 978-1-78471-080-4