THE HANDBOOK OF SLOGANS | LIONEL SALEM IN SOUTH AFRICA

Author: Lionel Salem Publisher: Crimson Publishing (2012) ISBN-10: 1780590369 ISBN-13: 9781780590363 Condition: Very Good. The cover is scratched and there is some wear to edges and corners. Binding: Softcover Pages: 230 Dimensions: 21.5 x 13.8 x 1.4 cm +++ by Lionel Salem +++ The Handbook of Slogans is the ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, which is easy to search by industry or company name, The Handbook of Slogans will show you what makes a memorable slogan, the most successful examples in your own industry, the stories behind the best-known slogans of over 60 companies and a directory of a further 2,500 slogans.  The Handbook o f Slogans is an essential reference tool for everyone working in or studying marketing.