Marketing text

  MARKETING BEST PRACTICES by K Douglas Hoffman et al Hard cover NO d/wrapper (pictorial boards) – 284x222 mm – Thomson Southwestern 2003 2 nd Edition (Project combines the expertise of 17 leading marketers into one high-powered principles text.) 647 pages – index included – col photos/illustrations N/New cond. – tight binding – previous owner’s inscription on fep. NOTE: THE POWERPOINT INSTRUCTOR CD-ROMS, VIDEO PACKAGE AND CUSTOMISED INSTRUCTOR’S MANUAL ARE NOT INCLUDED.

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours Adopting a student-centred approach with activities, exercises, and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. This updated second edition includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing, and International Marketing. Features Summary Adopting a student-centred approach with activities, exercises and case studies, this book is designed specifically as an introductory text for students new to marketing... Author Geoff Lancaster (Author), M. Cowling (Author), Paul Reynolds (Author) Publisher Palgrave Macmillan Release date 20030924 Pages 434 ISBN 0-333-98789-6 ISBN 13 978-0-333-98789-6

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 8 - 13 working days Part of the Advanced Marketing Series; this title examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations. Features Summary Examines the mainstream marketing ethics and theories, placing them in an international context. This book investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics.. Author Bodo Schlegelmilch Publisher Cengage Learning (Emea) Ltd Release date 19971201 Pages 256 ISBN 1-86152-191-X ISBN 13 978-1-86152-191-0

Hardcover: 736 pages Publisher: Mcgraw-Hill College; 10th edition edition (January 1994) Language: English ISBN-10: 0070610150 Condition:  Very good with pencil underlining and notes Buy more than 1 item and combine shipping!   Michael J. Etzel received his PhD in marketing from the University of Colorado in 1970. Since 1980, he has been a professor of marketing at the University of Notre Dame. He also has been on the faculties at Utah State University and the University of Kentucky. He has held visiting faculty positions at the University of South Carolina and the University of Hawaii. In 1990, he was a Fulbright Fellow at the University of Innsbruck, Austria. His other overseas assignments include directing and teaching in the University of Notre Dame's program in Fremantle, Australia in 1994, and the University's London MBA program in 1998. Professor Etzel has taught marketing courses from the introductory through the doctoral level. He is also a frequent presenter in executive training programs. His research, primarily in marketing management and buyer behavior, has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and other publications. He is the coauthor of another college-level text, Retailing Today. He has been active in many aspects of the American Marketing Association at the local and national levels, most notably serving as chairman of the board in 1996-1997. William J. Stanton is professor emeritus of marketing at the University of Colorado-Boulder. He received his PhD in marketing from Northwestern University, where he was elected to Beta Gamma Sigma. He has worked in business and has taught in several management development programs for marketing executives. He has served as a consultant for various business organizations and has engaged in research projects for the federal government. Professor Stanton also has lectured at universities in Europe, Asia, Mexico, and New Zealand. A coauthor of the leading text in sales management, Professor Stanton has also published several journal articles and monographs. Marketing has been translated into Spanish, and separate editions have been adapted (with coauthors) for Canada, Italy, Australia, and South Africa. In a survey of marketing educators, Professor Stanton was voted one of the leaders in marketing thought. And he is listed in Who's Who in America and Who's Who in the World.          

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 8 - 15 working days Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office. Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text: examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transfer analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'? features over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketing illustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter. Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics. Features Summary Focuses on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools to win elections and remain in office... Author Jennifer Lees-Marshment Publisher Routledge Release date 20090701 Pages 320 ISBN 0-415-43129-8 ISBN 13 978-0-415-43129-3

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days Retail Marketing is a new and refreshing text, essential for anyone wanting to get to grips with this important, fast-paced area of marketing today. With a user-friendly structure, this book reflects the very latest in academic thinking and provides a strong focus on customer value, corporate social responsibility and the transformative effect of digital technology. Written especially for European and international students and suitable for both undergraduate and postgraduate students, Retail Marketing addresses the challenges of marketing in the 21st Century. Across the chapters key elements of successful retail marketing, including developments in omni-channel marketing and the importance of a co-ordinated supply chain to a company's value proposition, are considered. Striking a balance between theory and practice, Retail Marketing presents concepts in a clear and comprehensive way with engaging, up-to-date global examples and visual illustrations to help students apply their knowledge to a real world context. Features Summary Suitable for anyone wanting to get to grips with retailing, this book reflects the academic thinking and provides a focus on customer value, corporate social responsibility and the transformative effect of digital technology... Author Sean Ennis Publisher McGraw-Hill Inc.,US Release date 20151016 Pages 418 ISBN 0-07-715765-6 ISBN 13 978-0-07-715765-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days International marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience. International marketing is the only South African-based textbook written by a team of South African academics and practitioners. Features Summary International marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region.. Author S. Burgess (Editor), C. Bothma (Editor) Publisher Oxford University Press Southern Africa Release date 20111103 Pages 603 ISBN 0-19-599118-4 ISBN 13 978-0-19-599118-5

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 15 working days Part crime novel, part textbook, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain. Set in the world of professional sports, Dangerous Hoops introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save lives -- and spare the NBA from a public relations nightmare. The adventurous storyline -- complete with demands for cash and diamonds, poisoned collectors' cards, and botched drop-offs -- also explores aspects of business and marketing with examples from the world of pro basketball. Both innovative and educational, Dangerous Hoops provides real instruction in a novel form and serves as a refreshing text for business majors and MBA students. Features Summary Part crime novel, part textbook, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain... Author D. Larry Crumbley (Author), Fred H Campbell (Author), Thomas J. Karam (Author), Peter A Maresco (Author) Publisher Louisiana State University Press Release date 20110801 Pages 214 ISBN 0-8071-3911-4 ISBN 13 978-0-8071-3911-0

About the product The boards are rubbed and sunned.One inscription.Excellent binding.[R.K]. Our orders are shipped using tracked courier delivery services. Sandr Van der merwe: South African Marketing Strategy: Text& Cases

'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock's How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: * a number of new case studies * detailed coverage of individual market segments * checklists and summaries of key points * several new chapters * a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University. Format:Paperback

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques. In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques. Features Summary For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis... Author Joe F. Hair (Author), William C Black (Author), Barry J. Babin (Author), Rolph E Anderson (Author) Publisher Pearson Education Limited Release date 20130717 Pages 734 ISBN 1-292-02190-X ISBN 13 978-1-292-02190-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 8 working days This is a practical guide to computer usage for owners of small businesses which describes each major computer application in turn. Microsoft Office and Windows 95 are the packages used, and the text offers worked examples from each of the applications to illustrate one or more of a business's main functions. These include production, budgeting, human resources, and marketing and administration.;The book is broadly divided into three sections, and several chapters show the integrated use of software, allowing data transfer between software packages. The fundamentals of business computing are covered, and the computer applications applicable to small businesses include database, spreadsheet, word-processor, electronic mail and the Internet. Features Summary A practical guide to computer usage for owners of small businesses, relating to Microsoft Office and Windows 95. The text offers worked examples from each of the applications including production... Author G.J. Erwin (Author), C.N. Blewett (Author) Publisher Juta Academic Release date 20070611 Pages 261 ISBN 0-7021-4388-X ISBN 13 978-0-7021-4388-5

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 15 working days Winner of Australian "Indies" Fiction Book of the Year 2013. #5 in Kirkus Review's Best Historical Fiction Book of 2013 list One family. Nine momentous days. An unforgettable novel of love and folly and heartbreak. It is 1939 and Australia is about to go to war. Deep in the working-class Melbourne suburb of Richmond it is business--your own and everyone else's--as usual. And young Kip Westaway, failed scholar and stablehand, is living the most important day of his life. Ambitious in scope and structure, triumphantly realised, this is a novel about one family and every family. It is about dreams and fights and sacrifices. And finally, of course, it is--as it must be--about love. Toni Jordan has a BSc in physiology and qualifications in marketing and professional writing. Her debut novel, "Addition," has been published in sixteen countries and won numerous awards. Jordan lives in Melbourne, Australia. Features Summary Winner of Australian "Indies" Fiction Book of the Year 2013. #5 in Kirkus Review's Best Historical Fiction Book of 2013 list One family. Nine momentous days... Author Toni Jordan Publisher The Text Publishing Company Release date 20120822 Pages 172 ISBN 1-921922-83-4 ISBN 13 978-1-921922-83-1

Handbook of Public Relations - Seventh Edition Skinner, Von Essen, Mersham. The leading SA text giving an academic and practical perspective on public relations in the business and management environment. This edition includes the recently developed Global protocol of ethics and a revised discussion of the technological tools available to PR practitioners. All the case studies have been updated to reflect contemporary events relevant to public relations A USP feature is the inclusion of practical checklists and templates. Truly SA rather than US focus. A set of power point slides related to the case studies and the checklists accompanies this edition.   Table of Contents: Fundamentals of public relations The scope and ethics of public relations the development of public relations the practice of public relations public relations and research public relations and marketing public relations and advertising public relations and selling public relations and communication effective listening employee communication planning a public relations programme the mass media print media the mass media electronic media closed circuit television and video audiovisual media The techniques of public relations effective communication the spoken word effective communication the presentation of papers business correspondence direct email advertising annual reports and special publications house journals background to printing and publishing promotional activities sponsorships exhibitions and trade fairs conferences and seminars plant openings and open days corporate image and corporate identity corporate social investment public relations and crises public relations and industrial relations Doing it right A practical guide to protocol, business etiquette and handing special events Slight surface scratching on cover and slight water damage on top and side pages.  Light browning on thickness of pages.  No markings or notes.  Rest of book in good condition!