MARKETING ETHICS - AN INTERNATIONAL PERSPECTIVE (PAPERBACK, IN SOUTH AFRICA

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 8 - 13 working days Part of the Advanced Marketing Series; this title examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations. Features Summary Examines the mainstream marketing ethics and theories, placing them in an international context. This book investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics.. Author Bodo Schlegelmilch Publisher Cengage Learning (Emea) Ltd Release date 19971201 Pages 256 ISBN 1-86152-191-X ISBN 13 978-1-86152-191-0