Marketing ethics international

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 8 - 13 working days Part of the Advanced Marketing Series; this title examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations. Features Summary Examines the mainstream marketing ethics and theories, placing them in an international context. This book investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics.. Author Bodo Schlegelmilch Publisher Cengage Learning (Emea) Ltd Release date 19971201 Pages 256 ISBN 1-86152-191-X ISBN 13 978-1-86152-191-0

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours Adopting a student-centred approach with activities, exercises, and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. This updated second edition includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing, and International Marketing. Features Summary Adopting a student-centred approach with activities, exercises and case studies, this book is designed specifically as an introductory text for students new to marketing... Author Geoff Lancaster (Author), M. Cowling (Author), Paul Reynolds (Author) Publisher Palgrave Macmillan Release date 20030924 Pages 434 ISBN 0-333-98789-6 ISBN 13 978-0-333-98789-6

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days This collection of some of the best contemporary scholarship in "Ethics and International Affairs" explores the connection between moral traditions and decision making during and after the Cold War. Each author relates the timeless insights of philosophy and our collective historical experience to the hard choices of our own age. Building on the pioneering work of earlier writers in the 1970s and 1980s, this book offers organizing principles for the study of the field. This second edition has been expanded from seventeen to twenty-two essays, of which eleven are new. It includes new chapters on the following topics: Asian values and human rights; moral judgment and cold war history; humanitarian intervention and the politics of rescue; the psychology of genocide; truth, reconciliation, and conflict resolution; and, international business ethics and corporate responsibility. New contributors include Amartya Sen, John Lewis Gaddis, and Thomas Donaldson. This volume should be of special interest to those working and teaching in international relations, diplomatic history, foreign policy, applied ethics, and related fields. This title is published with the Carnegie Council on Ethics and International Affairs. Features Summary Explores the connection between moral traditions and decision making during and after the Cold War. This book includes topics such as: Asian values and human rights; moral judgment and cold war history; humanitarian intervention and the politics of rescue; and... Author Joel H Rosenthal Publisher Georgetown University Press Release date 19981231 Pages 496 ISBN 0-87840-725-1 ISBN 13 978-0-87840-725-5

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days International marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience. International marketing is the only South African-based textbook written by a team of South African academics and practitioners. Features Summary International marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region.. Author S. Burgess (Editor), C. Bothma (Editor) Publisher Oxford University Press Southern Africa Release date 20111103 Pages 603 ISBN 0-19-599118-4 ISBN 13 978-0-19-599118-5

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 15 working days Now in a comprehensively revised and updated edition, this text cogently demonstrates that moral values and ethical reasoning are indispensable in global politics. Mark R. Amstutz explores two distinct dimensions of international political morality: the role of moral norms in foreign affairs and the ethical foundation of the rules and structures of global society. The author considers important conceptual and philosophical challenges posed by the plurality of values in the international community, but his primary goal is to describe and assess the nature, role, and impact of international political morality on international relations. Through the use of balanced arguments and a wide-ranging selection of case studies, Amstutz illustrates the place of moral norms in international relations. He presents the concepts, theories, methods, and traditions of ethical analysis and then applies them to case studies in the areas of political reconciliation, human rights, war, unconventional military operations, foreign intervention, economic sanctions, justice among states, and global justice. His clearly written study will be of special interest to students and practitioners of international affairs who are concerned with the role of political morality and ethical judgment in global affairs. Features Summary Demonstrates that moral values and ethical reasoning are indispensable in global politics. Illustrating the role of moral norms in international relations... Author Mark R. Amstutz Publisher Rowman & Littlefield Publishers Release date 20080215 Pages 304 ISBN 0-7425-5603-4 ISBN 13 978-0-7425-5603-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 8 working days Marketing Management takes a fresh look at topics such as the nature of marketing, the marketing landscape, segmentation and buyer behaviour. It includes new chapters on international marketing, marketing communication, cyber-marketing, and marketing planning, implementation and control. Marketing Management has been widely prescribed for many years. This edition - containing the most recent research on various marketing topics - is sure to remain the market leader. Features Summary Marketing Management takes a fresh look at topics such as the nature of marketing, the marketing landscape, segmentation and buyer behaviour. Author J.W. Strydom (Editor), C.J. Jooste (Editor), P.J. du Plessis (Editor) Publisher Juta Legal and Academic Publishers Release date 20111030 Pages 676 ISBN 0-7021-7812-8 ISBN 13 978-0-7021-7812-2

Buy International Marketing (Paperback, 2nd Revised edition) for R544.00

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 8 - 15 working days Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office. Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text: examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transfer analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'? features over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketing illustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter. Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics. Features Summary Focuses on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools to win elections and remain in office... Author Jennifer Lees-Marshment Publisher Routledge Release date 20090701 Pages 320 ISBN 0-415-43129-8 ISBN 13 978-0-415-43129-3

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 8 - 13 working days Using the most unique approach to organizational behavior today, Slocum/Hellriegel's PRINCIPLES OF ORGANIZATIONAL BEHAVIOR, 13E, International Edition equips readers to become high performance managers in today's business world. Readers gain a solid foundation in organizational behavior with this competency-based approach. Students assess and maximize their personal skills within the context of today's organizational behavior as they learn to master seven core managerial competencies most important for success - managing self, ethics, communication, diversity, across cultures, teams, and change. This edition combines classic theory with contemporary research and emerging trends to establish a clear connection between OB theory and contemporary practice. Actual business cases and interactive exercises demonstrate how effective leaders use key competencies to lead. Trust PRINCIPLES OF ORGANIZATIONAL BEHAVIOR, 13E, International Edition for the foundation your students need to become highly effective leaders today and tomorrow. Features Summary Deals with organizational behavior. This title helps students to master the competencies in managing self, ethics, communication, diversity, across cultures... Author Don Hellriegel (Author), John W. Slocum (Author) Publisher South-Western College Publishing Release date 20100524 Pages 672 ISBN 0-538-74334-4 ISBN 13 978-0-538-74334-1

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days Retail Marketing is a new and refreshing text, essential for anyone wanting to get to grips with this important, fast-paced area of marketing today. With a user-friendly structure, this book reflects the very latest in academic thinking and provides a strong focus on customer value, corporate social responsibility and the transformative effect of digital technology. Written especially for European and international students and suitable for both undergraduate and postgraduate students, Retail Marketing addresses the challenges of marketing in the 21st Century. Across the chapters key elements of successful retail marketing, including developments in omni-channel marketing and the importance of a co-ordinated supply chain to a company's value proposition, are considered. Striking a balance between theory and practice, Retail Marketing presents concepts in a clear and comprehensive way with engaging, up-to-date global examples and visual illustrations to help students apply their knowledge to a real world context. Features Summary Suitable for anyone wanting to get to grips with retailing, this book reflects the academic thinking and provides a focus on customer value, corporate social responsibility and the transformative effect of digital technology... Author Sean Ennis Publisher McGraw-Hill Inc.,US Release date 20151016 Pages 418 ISBN 0-07-715765-6 ISBN 13 978-0-07-715765-4

(This title is available on demand: expected date of dispatch will be 4-7 working days once ordered) Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: * new slimline 15-chapter structure * new chapters on Destination Competitiveness and Technology * new and updated case studies throughout, including emerging markets * new content on social media marketing in destination marketing organisations and sustainable destination marketing * additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples. Format:Paperback

A collection of case studies focusing on various critical aspects of marketing across a broad spectrum of both local and international industries. Includes questions that highlight the important aspects of each case. Slight surface scratching on cover.  No highlighter or pencil used.  Pages clean and bright.  Rest of book in excellent condition.        

  Ref 920    The Rural Marketing Book by Pradeep Kashyap & Siddhartha Raut 2011 with Disc R120 Condition - very good or make an offer on 5 or more books i have  listed                                                                                       for International Destinations please let us know where & we will find out the postage cost 

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EduStudy Business School offers in excess of 100 certificate programs, as well as internationally accredited Bachelor's, MBA and PhD qualifications. We are offering you: 100% online learning and evaluation experience. International academic exposure and professional networking. Cost and time effective approach to education. Degrees accredited on UK, USA & EU quality framework. Student links directly with associated university. Ongoing study support. Most affordable and accessible education option. Home study at own pace and time. Some of our qualifications are: Certificate in Business Skills and Leadership. Diploma in Business Studies. BBA in IT Management BBA in Business Administration BBA in Tourism and Hospitality Management BBA in Marketing Management Masters in Business Administration. PhD in various fields. Visit www.edustudy.co.za or send us an email to pretoria@edustudy.co.za for more information.