ATLAS OF MANAGEMENT THINKING. BY EDWARD DE BONO IN SOUTH AFRICA
Paperback in good condition. Published 1981. This is the first book ever to be written deliberately for the right side of the reader's brain. Research work has shown that our usual thinking, dominated by language and logic, takes place in the left side of the brain. The right side of the brain works in images, whole patterns and undefined feelings... all of which cannot be verbalized. This non-verbal type thinking often works as what is loosely called 'intuition'. The text is enhanced by drawings to show and explain the brain patterns at play.
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