WHAT WOULD APPLE DO? - HOW YOU CAN LEARN FROM APPLE AND MAKE IN SOUTH AFRICA

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 15 working days In 2011, Apple officially became the most valuable company of all time. iPod, iPad, iTunes, App Store - the list goes on. Apple's must-have products add up to one giant success story. So what's their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what any other company would do. Unlike the competition, Apple develops devices and programs by concentrating on a small number of functions. Forget complex market analyses. Forget asking customers to help develop products. And, unlike Google and other internet giants, it wants you to pay for them. Apple combines traditional business thinking with the endless opportunities of the digital age. In this brave new world where brands and products are dragged into the opinion marketplace, What Would Apple Do? (short and sweet, just how Apple would do a book) brilliantly and concisely reveals how you can learn from Apple to develop compelling business ideas and market them successfully. Features Summary Explains the rise and rise of Apple and the secrets of its success. Reveals how you can learn from Apple to develop compelling ideas and market them successfully.. Author Dirk Beckmann Publisher Biteback Publishing Release date 20130612 Pages 208 ISBN 1-84954-573-1 ISBN 13 978-1-84954-573-0