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This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 13 working days Every day researchers face an onslaught of irrelevant, inaccurate, and sometimes insidious information. While new technologies provide powerful tools for accessing knowledge, not all information is created equal. Valuable information may be tucked away on a shelf, buried on the hundredth page of search results, or hidden behind digital barriers. With so many obstacles to effective research, it is vital that higher education students master the art of inquiry. Information Now is an innovative approach to information literacy that will reinvent the way college students think about research. Instead of the typical textbook format, it uses illustrations, humor, and reflective exercises to teach students how to become savvy researchers. Students will learn how to evaluate information, to incorporate it into their existing knowledge base, to wield it effectively, and to understand the ethical issues surrounding its use. Written by two library professionals, it incorporates concepts and skills drawn from the Association of College and Research Libraries' Information Literacy Competency Standards for Higher Education and their Framework for Information Literacy for Higher Education. Thoroughly researched and highly engaging, Information Now offers the tools that students need to become powerful consumers and creators of information. Whether used by a high school student tackling a big paper, an undergrad facing the newness of a university library, or a writer wanting to go beyond Google, Information Now is a powerful tool for any researcher's arsenal. Features Summary Every day researchers face an onslaught of irrelevant, inaccurate, and sometimes insidious information. While new technologies provide powerful tools for accessing knowledge... Author Matt Upson (Author), C. Michael Hall (Author), Kevin Cannon (Author) Publisher University of Chicago Press Release date 20151026 Pages 128 ISBN 0-226-09569-X ISBN 13 978-0-226-09569-1

(This title is available on demand: expected date of dispatch will be 4-7 working days once ordered) Corpus Linguistics for ELT provides a practical guide to undertaking ELT-related corpus research. Aimed at researchers, advanced undergraduate and postgraduate students of ELT and TESOL, and English language teachers, this volume: * covers corpus research in the main areas of language study relevant to ELT: grammar, lexis, ESP, spoken grammar and discourse; * presents a review of relevant corpus research in these areas, and discusses the implications of this research for ELT; * suggests potential ELT-focused corpus research projects, and equips the reader with all the required tools and techniques to carry them out; * deals with the growing area of learner corpora and direct classroom application of corpus material. Corpus Linguistics for ELT empowers and inspires readers to carry out their own ELT corpus research, and will allow them in turn to make a significant contribution to corpus-informed ELT pedagogy. Format:Paperback Pages:230

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 8 - 13 working days Introduce the tools to achieve personal and managerial success with Phillips/Gully's ORGANIZATIONAL BEHAVIOR: TOOLS FOR SUCCESS, 2e, International Edition. Written by award-winning instructors, this book uses meaningful, relevant examples within each chapter to help translate today's most recent OB research and significant theory into applicable skills. ORGANIZATIONAL BEHAVIOR, 2e, International Edition is ideal for launching or advancing any business career as focused self-assessments, an emphasis on using technology to increase productivity, and innovative decision-making videos clearly demonstrate the immediate value of what you're learning. Discover the impact of OB today on both your personal and professional experiences and career success. This unique book highlights the importance of technology resources and their impact on productivity. Innovative decision-making videos enliven learning with a focus on understanding the role of OB in your personal success. Count on ORGANIZATIONAL BEHAVIOR, 2e, International Edition to help you master the most important aspects of successful leadership and career success. Features Summary Suitable for launching or advancing future managers' careers, this book presents a practical approach that eliminates "so what?" moments as students see the immediate value of what they're learning and its impact on their daily personal and professional experiences... Author Jean Phillips (Author), Stanley Morris Gully (Author) Publisher South-Western College Publishing Release date 20130212 Pages 575 ISBN 1-133-95359-X ISBN 13 978-1-133-95359-3

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 11 working days The most successful business organizations are those that combine stability, speed and maneuverability. These companies are uniquely equipped to navigate the complexities of global supply chains, an array of often baffling cultural differences, complex international regulations, geopolitical uncertainty, and the vagaries of the capital markets. But these companies are only as good as the officers who command them-and the most successful leaders are those best able to manage and optimize their global risk. They possess a singular skill set that includes, among other things, a talent for international diplomacy... Co-authored by two global business advisors from the Big Four professional services organization KPMG, "Designed to Win" takes you inside the most successful transnational businesses to show how they address the challenges of global competition. Drawing upon their experience as senior partners with KPMG LLP (U.S.), Hiroaki Yoshihara and Mary Pat McCarthy define the seven fundamental characteristics of enduring global businesses. And, with the help of extensive case studies and interviews with executives at BMW, Caterpillar, Intel, Matsushita, Toyota and other international industry leaders, they describe global-business best practices in a range of key areas... "Designed to Win" offers you an unparalleled opportunity to learn how today's leading global companies:... Attract the best talent, leverage human capital for global excellence, and build a winning corporate culture. Drive value from internal operations and achieve continuous value creation through outsourcing and advanced business process management. Enhance cross-functional knowledge collaboration tocreate an optimal supply chain structure in a global, customer-centric organization. Establish a corporate identity, position and manage brands internationally, and use cutting-edge marketing techniques. Structure an organization for optimum value growth and optimize the value of intangible assets. Manage change globally, and manage risk using scenarios and other strategic planning tools. Cultivate the leadership qualities most in demand on the global stage and develop the next generation of corporate leaders/statesmen... Featuring battle-tested strategies from the big winners in today's marketplace, "Designed to Win" can arm you with the skills to help steer your company's global expansion.An exclusive roadmap for steering your company's global expansion to success.... "Designed to Win" was co-authored by acknowledged global business advisors who have helped companies worldwide respond to the challenges of doing business globally. Using extensive case studies and interviews with top executives, KPMG's Hiroaki Yoshihara and Mary Pat McCarthy take you inside a number of the most successful transnational enterprises to reveal how those companies' successfully navigate the risks of global expansion and achieve sustained growth in a volatile global marketplace. Here is your chance to learn important business strategies of the Global Fortune 500 and discover what they and other companies are doing to:... Position and manage brands worldwide. Build a customer-centric supply chain. Optimize their organizational structures for a global marketplace. Recruit, develop and retain the best talent. Build a unifying global corporate culture. Negotiate transnational deals. Manageglobal risk. Protect intellectual property.. Features Summary Presents an exclusive roadmap for steering your company's global expansion to success. Using case studies and interviews with executives, this book takes you inside a number of transnational enterprises to reveal how those companies' successfully navigate the risks of global expansion and achieve sustained growth in a volatile global marketplace. Author Hiroaki Yoshihara (Author), Mary Pat McCarthy (Author) Publisher McGraw-Hill Professional Release date 20060101 Pages 272 ISBN 0-07-146752-1 ISBN 13 978-0-07-146752-0

Video Encoding by the Numbers teaches you to optimize the quality and efficiency of your streaming video by objectively detailing the impact of critical configuration options with industry-standard quality metrics like PSNR and SSIMplus. This takes the guesswork out of most encoding decisions and allows readers to achieve the optimal quality/data rate tradeoff. Since all videos encode differently, the tests detailed in the book involve eight different videos, including movie footage, animations, talking head footage, a music video, and PowerPoint and Camtasia-based videos. The book walks the reader through quality testing, basic encoding configurations, encoding with H.264, HEVC, and VP9, and and encoding for adaptive streaming. When appropriate, the chapters conclude with a section detailing how to configure the options discussed with FFmpeg, a preferred tool for high-volume video producers, including packaging into HLS and DASH formats (the latter with MP4Box). You'll also learn how to use key Apple HLS creation and checking tools like Media File Segmenter and Variant Playlist Creator. Here's a chapter-by-chapter description. Chapter 1: Technology Fundamentals. Encoding basics like codecs and container formats for newbies, or for a quick refresher for advanced users. Chapter 2: Basic File Parameters. File parameters like data rate, resolution, frame rate, and bits-per-pixel defined at a high level. Chapter 3: Essential Tools. Identifies the tools you'll need to deliver file information that you simply can't live without. Chapter 4: Testing Overview. Covers a range of testing procedures, from choosing a test clip to verifying your encodes before applying the metric. Chapter 5: Working with Moscow University Video Quality Measurement Tool. Chapter 6: Working with SSIMWave Quality of Experience Monitor. Chapter 7: Choosing Data Rate. Now that you know how to use multiple objective benchmarks, you'll apply that knowledge to choose optimal data rates for your files. Chapter 8: Bitrate Control. You'll learn the impact of bitrate control techniques like VBR and CBR on file quality and deliverability. Chapter 9: I-, B-, P-, and Reference Frames. Rules for choosing key frame and B-frame interval, and the number of reference frames. Chapter 10: Encoding H.264. Learn how to configure H.264-specific configuration options like profiles, levels, and entropy encoding, and x264 encoding options like presets and tuning. Chapter 11: Encoding HEVC. Learn where to deploy the HEVC codec, and how to encode with x265, a high-quality, open-source HEVC codec and with the Adobe Media Encoder. Chapter 12: Encoding VP9. Learn where to deploy the VP9 codec, how quality compares with HEVC and H.264, and how to encode VP9 with FFmpeg. Chapter 13: Choosing an ABR Technology. Learn how ABR works, and how to choose between technologies like HTTP Live Streaming (HLS), Dynamic Adaptive Streaming over HTTP (DASH), and others. Chapter 14: Configuring Your Encoding Ladder. Learn how to choose and configure the rungs in your encoding ladder. Chapter 15: Encoding and Packaging ABR Streams. Learn how to use FFmpeg to create your encoding ladder, and create media and master playlists for your HLS streams. You'll also get an extensive look at the Apple tools for HLS creation, Media File Segmenter, Variant Playlist Creator, and Media Stream Validator. For DASH, you'll learn how to use open-source tool MP4Box to create MPD files. Chapter 16: Per-title Encoding. You'll learn what per-title encoding is, how it works, and several techniques for applying it yourself--including capped CRF. Paperback Language: English Publisher: Doceo Publishing (January 2, 2017)

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 15 working days How to use pricing as a strategic tool to increase revenues and win the war for profit One of the greatest pitfalls in the war for profits is corporate strategists lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include: Proven strategies for transforming added value into revenues and winning the war for profits Prescriptive frameworks for putting the principles and strategies into action, immediately Numerous success stories based on experiences of A. T. Kearney clients worldwide Features Summary Gives you tools and techniques that can increase profits, in boom times and bust, using top-line strategies that optimize price, costs, customer behavior... Author Robert G. Docters (Author), Michael R. Reopel (Author), Jeanne-Mey Sun (Author), Stephen M. Tanny (Author) Publisher McGraw-Hill Professional Release date 20040101 Pages 304 ISBN 0-07-143472-0 ISBN 13 978-0-07-143472-0

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. * Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools * Reveals how to target and retain profitable customers and avoid high-risk customers * Helps you forecast sales and improve response rates for marketing campaigns * Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising * Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel. Features Summary Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory... Author Wayne L Winston Publisher John Wiley & Sons Release date 20140103 Pages 720 ISBN 1-118-37343-X ISBN 13 978-1-118-37343-9

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days Comprehensively covering all the core and option units for the current syllabus at SL and HL, this text provides unrivalled preparation for IB assessment and was uniquely developed with the IB. Integrating examination of ethical issues, research methods and more, it will spur the highest levels of critical thought and support top achievement. Developed with the IB for the most comprehensive and accurate match to the syllabus Written by two experienced IB teachers and mapped to the most recent syllabus, including the options Critical thinking exercises challenge learners beyond theoretical study, driving independent thought Case studies keep learning fresh and globally-focused, building international awareness and relevancy Seamlessly linked to the leaner profile, challenging students with fresh and topical TOK Packed with assessment support, directly from the IB, to optimize assessment potential Accessible until 31 December 2018, to be used by a single student or teacher Multiplatform access, compatible with PCs, Macs, iPads, tablets and more Your first login to your Online Course Books will facilitated by a printed access card that will be sent to you in the mail. If you are unable to receive a printed access card, please contact Oxford Includes one print Course Book and one Online Course Book Features Summary was uniquely developed with the IB. Integrating examination of ethical issues, research methods and more, it will spur the highest levels of critical thought and support top achievement. Author John Crane (Author), Jette Hannibal (Author) Publisher Oxford UniversityPress Release date 20150924 Pages 416 ISBN 0-19-836839-9 ISBN 13 978-0-19-836839-7

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 6 - 13 working days Build software that combines Python's expressivity with the performance and control of C (and C++). It's possible with Cython, the compiler and hybrid programming language used by foundational packages such as NumPy, and prominent in projects including Pandas, h5py, and scikits-learn. In this practical guide, you'll learn how to use Cython to improve Python's performance - up to 3000x - and to wrap C and C++ libraries in Python with ease. Author Kurt Smith takes you through Cython's capabilities, with sample code and in-depth practice exercises. If you're just starting with Cython, or want to go deeper, you'll learn how this language is an essential part of any performance-oriented Python programmer's arsenal.Use Cython's static typing to speed up Python code Gain hands-on experience using Cython features to boost your numeric-heavy Python Create new types with Cython - and see how fast object-oriented programming in Python can be Effectively organize Cython code into separate modules and packages without sacrificing performance Use Cython to give Pythonic interfaces to C and C++ libraries Optimize code with Cython's runtime and compile-time profiling tools Use Cython's prange function to parallelize loops transparently with OpenMP Features Summary In this practical guide, you'll learn how to use Cython to improve Python's performance - up to 3000x - and to wrap C and C++ libraries in Python with ease... Author Kurt Smith Publisher O'reilly Media, Inc, Usa Release date 20150127 Pages 254 ISBN 1-4919-0155-1 ISBN 13 978-1-4919-0155-7

  Want a new job or career? Need to demonstrate more value to customers or employers? Use today's hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you'll never find any other way. From Facebook to Pinterest to video sharing, this book is packed with new techniques and ideas that are  practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers' or partners' toughest problems…become a recognized thought leader…and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career! DISCOVER HOW TO: • Choose today's best social media tools for your personal goals • Build an authentic storyline and online identity that gets you the right opportunities • Make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+ • Build connections and prove expertise by sharing video on YouTube and Vimeo • Find yourself on search engines and then optimize your personal online presence • Promote your events, accomplishments, victories…and even defeats and lessons learned • Integrate online and offline networking to get more from both • Reach people with hiring authority and budgets on LinkedIn • Use Twitter to share the ideas and passions that make you uniquely valuable • Avoid “killer” social networking mistakes • Leverage your online expert status to become a published author or public speaker • Measure the success of your social media branding • Get new projects or jobs through your online friends and followers    

Data analytics is the process of examining, cleaning, transforming, and interpreting data to discover meaningful insights, patterns, trends, and information that can support decision-making and drive business improvements. It involves using various techniques, tools, and methodologies to extract valuable knowledge from large and diverse datasets, helping organizations make informed choices, solve problems, and optimize their operations.

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 8 - 15 working days Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office. Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text: examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transfer analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'? features over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketing illustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter. Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics. Features Summary Focuses on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools to win elections and remain in office... Author Jennifer Lees-Marshment Publisher Routledge Release date 20090701 Pages 320 ISBN 0-415-43129-8 ISBN 13 978-0-415-43129-3

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 13 working days "How Learning Works is the perfect title for this excellent book. Drawing upon new research in psychology, education, and cognitive science, the authors have demystified a complex topic into clear explanations of seven powerful learning principles. Full of great ideas and practical suggestions, all based on solid research evidence, this book is essential reading for instructors at all levels who wish to improve their students' learning." -Barbara Gross Davis, assistant vice chancellor for educational development, University of California, Berkeley, and author, Tools for Teaching "This book is a must-read for every instructor, new or experienced. Although I have been teaching for almost thirty years, as I read this book I found myself resonating with many of its ideas, and I discovered new ways of thinking about teaching." -Eugenia T. Paulus, professor of chemistry, North Hennepin Community College, and 2008 U.S. Community Colleges Professor of the Year from The Carnegie Foundation for the Advancement of Teaching and the Council for Advancement and Support of Education "Thank you Carnegie Mellon for making accessible what has previously been inaccessible to those of us who are not learning scientists. Your focus on the essence of learning combined with concrete examples of the daily challenges of teaching and clear tactical strategies for faculty to consider is a welcome work. I will recommend this book to all my colleagues." -Catherine M. Casserly, senior partner, The Carnegie Foundation for the Advancement of Teaching "As you read about each of the seven basic learning principles in this book, you will find advice that is grounded in learning theory, based on research evidence, relevant to college teaching, and easy to understand. The authors have extensive knowledge and experience in applying the science of learning to college teaching, and they graciously share it with you in this organized and readable book." -From the Forew Features Summary * Presents a set of 7 theory- and research-based principles of learning in a clear structure and digestible format. * The seven core principles of how students learn presented in this book integrate theory with relevant examples in practice... Author Susan A. Ambrose (Author), Michael W. Bridges (Author), Michele DiPietro (Author), Marsha C. Lovett (Author), Marie K. Norman (Author), Richard E. Mayer (Foreword by) Publisher John Wiley & Sons Release date 20100426 Pages 301 ISBN 0-470-48410-1 ISBN 13 978-0-470-48410-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days Silicon Valley is full of start-up success stories; every day stories emerge of a new company with the potential for a billion-dollar valuation and plans for global domination. But what can we really learn from these stories? How many of these start-ups are genuinely successful in the long term? When nine out of ten start-ups end in spectacular burnout, how can we ensure our own success story? While most books and press focus on the more sensational moments of creation and conclusion, The Messy Middle argues that the real key to success is how you navigate the ups-and-downs after initial investment is secured. It will give you all the insights you need to build and optimize your team, improve your product and develop your own capacity to lead. Building on seven years' of meticulous research with entrepreneurs, small agencies, start-ups and billion-dollar companies, Scott Belsky offers indispensable lessons on how to endure and thrive in the long term. Features Summary Silicon Valley is full of start-up success stories; every day stories emerge of a new company with the potential for a billion-dollar valuation and plans for global domination... Author Scott Belsky Publisher Portfolio Penguin Release date 20181011 Pages 420 ISBN 0-241-31017-2 ISBN 13 978-0-241-31017-5