Marketing research tools techniques

Buy Marketing Research: Tools and Techniques (Paperback, 3rd Revised edition) for R959.00

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology. This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts. Features Summary This second edition elaborates on the application of additional measurement scales and of content analysis. Author G.M. du Plooy Publisher Juta Legal and Academic Publishers Release date 20090101 Pages 460 ISBN 0-7021-7710-5 ISBN 13 978-0-7021-7710-1

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. * Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools * Reveals how to target and retain profitable customers and avoid high-risk customers * Helps you forecast sales and improve response rates for marketing campaigns * Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising * Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel. Features Summary Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory... Author Wayne L Winston Publisher John Wiley & Sons Release date 20140103 Pages 720 ISBN 1-118-37343-X ISBN 13 978-1-118-37343-9

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 8 - 15 working days Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office. Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text: examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transfer analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'? features over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketing illustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter. Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics. Features Summary Focuses on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools to win elections and remain in office... Author Jennifer Lees-Marshment Publisher Routledge Release date 20090701 Pages 320 ISBN 0-415-43129-8 ISBN 13 978-0-415-43129-3

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours The leading introductory book on data mining, fully updated and revised When Berry and Linoff wrote the first edition of "Data Mining Techniques" in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition--more than 50% new and revised-- is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company. Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problemsCovers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediatelyTouches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and moreProvides best practices for performing data mining using simple tools such as Excel "Data Mining Techniques, Third Edition" covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results. Features Summary The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s... Author Gordon S. Linoff (Author), Michael J. A Berry (Author) Publisher John Wiley & Sons Release date 20110401 Pages 847 ISBN 0-470-65093-1 ISBN 13 978-0-470-65093-6

(This title is available on demand: expected date of dispatch will be 4-7 working days once ordered) Corpus Linguistics for ELT provides a practical guide to undertaking ELT-related corpus research. Aimed at researchers, advanced undergraduate and postgraduate students of ELT and TESOL, and English language teachers, this volume: * covers corpus research in the main areas of language study relevant to ELT: grammar, lexis, ESP, spoken grammar and discourse; * presents a review of relevant corpus research in these areas, and discusses the implications of this research for ELT; * suggests potential ELT-focused corpus research projects, and equips the reader with all the required tools and techniques to carry them out; * deals with the growing area of learner corpora and direct classroom application of corpus material. Corpus Linguistics for ELT empowers and inspires readers to carry out their own ELT corpus research, and will allow them in turn to make a significant contribution to corpus-informed ELT pedagogy. Format:Paperback Pages:230

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques. In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques. Features Summary For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis... Author Joe F. Hair (Author), William C Black (Author), Barry J. Babin (Author), Rolph E Anderson (Author) Publisher Pearson Education Limited Release date 20130717 Pages 734 ISBN 1-292-02190-X ISBN 13 978-1-292-02190-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 15 working days Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. 'Online Video Revolution' provides a holistic, metrics-driven approach which has been successful for Canon, Legalzoom, eHarmony and many more. Features Summary Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution... Author John Cecil Publisher Palgrave Macmillan Release date 20121211 Pages 219 ISBN 1-137-00307-3 ISBN 13 978-1-137-00307-2

Handbook of Public Relations - Seventh Edition Skinner, Von Essen, Mersham. The leading SA text giving an academic and practical perspective on public relations in the business and management environment. This edition includes the recently developed Global protocol of ethics and a revised discussion of the technological tools available to PR practitioners. All the case studies have been updated to reflect contemporary events relevant to public relations A USP feature is the inclusion of practical checklists and templates. Truly SA rather than US focus. A set of power point slides related to the case studies and the checklists accompanies this edition.   Table of Contents: Fundamentals of public relations The scope and ethics of public relations the development of public relations the practice of public relations public relations and research public relations and marketing public relations and advertising public relations and selling public relations and communication effective listening employee communication planning a public relations programme the mass media print media the mass media electronic media closed circuit television and video audiovisual media The techniques of public relations effective communication the spoken word effective communication the presentation of papers business correspondence direct email advertising annual reports and special publications house journals background to printing and publishing promotional activities sponsorships exhibitions and trade fairs conferences and seminars plant openings and open days corporate image and corporate identity corporate social investment public relations and crises public relations and industrial relations Doing it right A practical guide to protocol, business etiquette and handing special events Slight surface scratching on cover and slight water damage on top and side pages.  Light browning on thickness of pages.  No markings or notes.  Rest of book in good condition!      

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 8 - 13 working days Packed with innovative resources you can use now and throughout your career, best-selling YOUR CAREER: HOW TO MAKE IT HAPPEN, 8e helps you move from "job seeker" to "job finder" with its comprehensive step-by-step guide to finding and keeping a job. Both empowering and encouraging, the book effectively breaks the daunting prospect of marketing yourself to prospective employers into a manageable process. Clear instruction guides you through self-assessment, employer research, self-marketing, writing a market-driven resume, and interviewing. It equips you with the tools you need to gain a competitive advantage in the workplace, reach your career potential, and stand out in a crowd. Features Summary A guide to finding and keeping a job. It breaks the daunting prospect of marketing oneself to prospective employers into a manageable process. It provides practical advice and actions that readers can apply to their own situation and goals... Author South Western College (Author), Laurie Harwood (Author) Publisher CENGAGE Learning Custom Publishing Release date 20120101 Pages 336 ISBN 1-111-57231-3 ISBN 13 978-1-111-57231-0

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days The study of measure-valued processes in random environments has seen some intensive research activities in recent years whereby interesting nonlinear stochastic partial differential equations (SPDEs) were derived. Due to the nonlinearity and the non-Lipschitz continuity of their coefficients, new techniques and concepts have recently been developed for the study of such SPDEs. These include the conditional Laplace transform technique, the conditional mild solution, and the bridge between SPDEs and some kind of backward stochastic differential equations. This volume provides an introduction to these topics with the aim of attracting more researchers into this exciting and young area of research. It can be considered as the first book of its kind. The tools introduced and developed for the study of measure-valued processes in random environments can be used in a much broader area of nonlinear SPDEs. Features Summary The study of measure-valued processes in random environments has seen some intensive research activities in recent years whereby interesting nonlinear stochastic partial differential equations (SPDEs) were derived... Author Jie Xiong Publisher World Scientific Publishing Co Pte Ltd Release date 20130628 Pages 176 ISBN 981-4452-35-1 ISBN 13 978-981-4452-35-9

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours The #1 practical knowledge management implementation guide--now completely updated! Incremental, results-driven techniques that build on existing knowledge and infrastructure Covers planning, design, development, deployment, and management Powerful new solutions for measuring the ROI of KM platforms In "The Knowledge Management Toolkit, Second Edition," leading consultant Amrit Tiwana walks step by step through the development of a state-of-the-art enterprise Knowledge Management Platform. Thoroughly revised to reflect today's latest tools, technologies, and best practices, this hands-on guide offers a complete roadmap for building KM systems incrementally?with each step delivering new business value, and seamlessly building on the work that preceded it. Utilizing practical checklists and diagrams, Dr. Tiwana introduces today's best techniques for planning, design, development, deployment, and management, demonstrating exactly how to: Identify the knowledge most crucial to your business Align business strategy and knowledge management Leverage existing infrastructure Transition from managing data to knowledge Focus on process, and on tacit?not just explicit?knowledge Architect a future-proof, adaptable KM platform Build and deploy KM systems using the proven Results Driven Incrementalism (RDI) methodology Implement leadership and reward structures that make KM work Rigorously calculate ROI on KM systems Among this edition's many new features: a thoroughly rewritten chapter on strategy; powerful new "real-options" methods for assessing ROI; in-depth discussions ofknowledge platforms and digital peer-to-peer networks; many new case studies; and much more. CD-ROM INCLUDED The accompanying CD-ROM contains Tiwana's interactive, unrestricted KM Toolkit, plus an extensive bibliographic database of recent KM research, a complete working Web-based KM system, bonus appendices, and reusable copies of all of the book's figures. Features Summary This text/CD-ROM package offers a practical implementation guide for IT professionals who wish to standardise and strategise knowledge management. Author Amrit Tiwana Publisher Prentice Hall Release date 20020228 Pages 383 ISBN 0-13-009224-X ISBN 13 978-0-13-009224-3

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 11 working days The most successful business organizations are those that combine stability, speed and maneuverability. These companies are uniquely equipped to navigate the complexities of global supply chains, an array of often baffling cultural differences, complex international regulations, geopolitical uncertainty, and the vagaries of the capital markets. But these companies are only as good as the officers who command them-and the most successful leaders are those best able to manage and optimize their global risk. They possess a singular skill set that includes, among other things, a talent for international diplomacy... Co-authored by two global business advisors from the Big Four professional services organization KPMG, "Designed to Win" takes you inside the most successful transnational businesses to show how they address the challenges of global competition. Drawing upon their experience as senior partners with KPMG LLP (U.S.), Hiroaki Yoshihara and Mary Pat McCarthy define the seven fundamental characteristics of enduring global businesses. And, with the help of extensive case studies and interviews with executives at BMW, Caterpillar, Intel, Matsushita, Toyota and other international industry leaders, they describe global-business best practices in a range of key areas... "Designed to Win" offers you an unparalleled opportunity to learn how today's leading global companies:... Attract the best talent, leverage human capital for global excellence, and build a winning corporate culture. Drive value from internal operations and achieve continuous value creation through outsourcing and advanced business process management. Enhance cross-functional knowledge collaboration tocreate an optimal supply chain structure in a global, customer-centric organization. Establish a corporate identity, position and manage brands internationally, and use cutting-edge marketing techniques. Structure an organization for optimum value growth and optimize the value of intangible assets. Manage change globally, and manage risk using scenarios and other strategic planning tools. Cultivate the leadership qualities most in demand on the global stage and develop the next generation of corporate leaders/statesmen... Featuring battle-tested strategies from the big winners in today's marketplace, "Designed to Win" can arm you with the skills to help steer your company's global expansion.An exclusive roadmap for steering your company's global expansion to success.... "Designed to Win" was co-authored by acknowledged global business advisors who have helped companies worldwide respond to the challenges of doing business globally. Using extensive case studies and interviews with top executives, KPMG's Hiroaki Yoshihara and Mary Pat McCarthy take you inside a number of the most successful transnational enterprises to reveal how those companies' successfully navigate the risks of global expansion and achieve sustained growth in a volatile global marketplace. Here is your chance to learn important business strategies of the Global Fortune 500 and discover what they and other companies are doing to:... Position and manage brands worldwide. Build a customer-centric supply chain. Optimize their organizational structures for a global marketplace. Recruit, develop and retain the best talent. Build a unifying global corporate culture. Negotiate transnational deals. Manageglobal risk. Protect intellectual property.. Features Summary Presents an exclusive roadmap for steering your company's global expansion to success. Using case studies and interviews with executives, this book takes you inside a number of transnational enterprises to reveal how those companies' successfully navigate the risks of global expansion and achieve sustained growth in a volatile global marketplace. Author Hiroaki Yoshihara (Author), Mary Pat McCarthy (Author) Publisher McGraw-Hill Professional Release date 20060101 Pages 272 ISBN 0-07-146752-1 ISBN 13 978-0-07-146752-0

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 6 - 13 working days For introductory courses in communication sciences and disorders A clear, comprehensive introduction to communication sciences and disorders, with an evidence-based, lifespan perspective. This text provides a thorough introduction to communication sciences and disorders designed for undergraduate-level students. The new Fifth Edition continues the evidence-based, lifespan perspective. It reviews and explains the most recent research evidence pertaining to the assessment and treatment of communication disorders from birth through the end of life in a clear, comprehensible fashion. Each chapter is concise, yet provides comprehensive information appropriate for an introductory-level text. Students gain a basic foundation in the areas of anatomy and physiology of the speech and hearing mechanisms, and an overview of the various disorders that affect voice, fluency, articulation, language, cognition, swallowing, and hearing, along with detailed descriptions of the varying etiologies that cause these impairments. The authors describe specific evaluation procedures and tools for each disorder, and discuss efficacious management approaches and techniques for both child and adult populations. Case studies, evidence-based practice summary boxes, video examples, and technical and photographic illustrations are featured in each chapter as a means to maximize the student's learning experience. In addition, Check Your Understanding and thought questions are also provided in each chapter to ensure student comprehension of information. The new Fifth Edition is also updated to align with ASHA's new 2014 standards pertaining to voice and resonance disorders. Features Summary For introductory courses in communication sciences and disorders A clear, comprehensive introduction to communication sciences and disorders, with an evidence-based... Author Robert E Owens (Author), Dale Evan Metz (Author), Kimberly A. Farinella (Author) Publisher Pearson Education Limited Release date 20140731 Pages 472 ISBN 1-292-05889-7 ISBN 13 978-1-292-05889-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 11 working days First developed for treating borderline personality disorder, dialectical behavior therapy (DBT) has proven effective as treatment for a range of other mental health problems, especially for those characterized by overwhelming emotions. Research shows that DBT can improve your ability to handle distress without losing control and acting destructively. In order to make use of these techniques, you need to build skills in four key areas-distress tolerance, mindfulness, emotion regulation, and interpersonal effectiveness. The Dialectical Behavior Therapy Skills Workbook, a collaborative effort from three esteemed authors, offers straightforward, step-by-step exercises for learning these concepts and putting them to work for real and lasting change. Start by working on the introductory exercises and, after making progress, move on to the advanced-skills chapters. Whether you are a professional or a general reader, whether you use this book to support work done in therapy or as the basis for self-help, you'll benefit from this clear and practical guide to better managing your emotions. This book has been awarded The Association for Behavioral and Cognitive Therapies Self-Help Seal of Merit - an award bestowed on outstanding self-help books that are consistent with cognitive behavioral therapy (CBT) principles and that incorporate scientifically tested strategies for overcoming mental health difficulties. Used alone or in conjunction with therapy, our books offer powerful tools readers can use to jump-start changes in their lives. Find more help online at cbt-self-help-therapy.com. CBT Self-Help Therapy offers web-based treatment for borderline personality disorder (BPD) and emotion dysregulation based on the book The Dialectical Behavior Therapy Skills Workbook. This interactive program can be used by clients working on their own, or their therapists can monitor their work on the secure server. Other modules in CBT Self-Help Therapy offer treatment for stress, anxiety, depression, and anger. Features Summary A Clear and Effective Approach to Learning DBT Skills. Author Matthew McKay. (Author), Jeffrey C. Wood (Author), Jeffrey Brantley (Author) Publisher New Harbinger Publications Release date 20070701 Pages 232 ISBN 1-57224-513-1 ISBN 13 978-1-57224-513-6