Marketing strategic management

Strategic management: Formulation, implementation, and control JA Pearce, RB Robinson. 12th ed

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This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 8 - 13 working days What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today? This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment. In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use. Features Summary What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? This book looks at strategy from a local to a global level... Author Vinh Sum Chau (Author), Barry J. Witcher (Author) Publisher Cengage Learning (Emea) Ltd Release date 20140120 Pages 352 ISBN 1-4080-6395-6 ISBN 13 978-1-4080-6395-8

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 11 working days For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions. MyManagementLab(R) not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Features Summary For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In today's economy, gaining and sustaining a competitive advantage is harder than ever... Author Fred R. David (Author), Forest R. David (Author) Publisher Pearson Education Limited Release date 20161001 Pages 680 ISBN 1-292-14849-7 ISBN 13 978-1-292-14849-6

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 11 working days Strategic Management: Text and Cases, Ninth edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. Features Summary Strategic Management: Text and Cases, Ninth edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant... Author Gregory G. Dess (Author), Gerry McNamara (Author), Alan Eisner (Author), Seung-Hyun Lee (Author) Publisher McGraw-Hill Higher Education Release date 20180208 Pages 800 ISBN 1-259-81395-9 ISBN 13 978-1-259-81395-5

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This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 13 working days This brief, but complete, paperback builds a basic framework for the relationships among business strategy, information systems, and organizational strategies. Readers will learn how IT relate to organizational design and business strategy, how to recognize opportunities in the work environment, and how to apply current technologies in innovative ways. Features Summary This brief, but complete, paperback builds a basic framework for the relationships among business strategy, information systems, and organizational strategies.. Author Keri E. Pearlson (Author), Carol S. Saunders (Author) Publisher John Wiley & Sons Release date 20121106 Pages 401 ISBN 1-118-32254-1 ISBN 13 978-1-118-32254-3

MARKETING MANAGEMENT DIPLOMA N4-N6 FACULTY OF BUSINESS STUDIES N4-N6 2016REGISTRATION NOW OPEN AT UNITED CITY COLLEGE FULL TIME AND PART TIME CLASSES AVAILABLE (DAY, EVENING AND WEEKEND CLASSES This qualification forms solid foundation and background for most industries and it can also be of interest to students who want to seek employment in this field or further their studies in marketing beyond N6. The qualifying students will among other things be able to: Communicate at an effective and appropriate level in a business environment. Market researching and overseeing all marketing procedures, Describe advertising client requirements, advertising products and advertising business, Adhere to advertising work ethnic and industry accepted practise standards, Students who successfully complete this programme can work as Advertising Agents, Event coordinators, Sakes representatives, Markets equatorial, Communications Manage. 2016 STUDENT SPECIALS: Only BE A UNITED CITY COLLEGE STUDENT TO QUALIFY Free registration if payment is done before 28th February 2016 Pay 3 Months in Advance and attend the 4th Month Free, OR Pay 4 months in advance and get a FREE TABLET First 100 students will get Free Cell phones 20% Discount on Full Payment of your Tuition Fees, 0R simply Get R1500 off once you pay in full, Free T-shirts, Free Caps Free Driver’s Licence (ONLY applicable to Traffic and Policing Students) For all other courses we offer a Discounted Driver’s Program.i. e 30% Discount on all your Lessons) Free Computer Lessons Free WIFI 24 hours internet Free transport is provided to collect you from MTNTAX RANK or BREE TAX RANK if you are coming from outside JOHANNESBURG. ACCOMMODATION AVAILABLE For more information please contact UNITED CITY COLLEGE on: 081 056 5545; 011 334 2704 OR WhatsApp; +27810565545 OR Visit us at; Number 8 Kruis Street, Opposite Fire Station, and Johannesburg OR WEB: www.unitedcitycollege.co.za SHOW ME PROOF OF THIS ADVERT THEN YOU GET YOUR FREE REGISTRATION

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours This revitalized new edition of Strategic Operations Management focuses on the four core themes of operations strategy, a vital topic for any company's objectives: strategy, innovation, services, and supply. Expertly authored by a team of Europe's top scholars in the field, the text is enhanced by the addition of new case examples, graphic images, learning objectives, discussion questions, and suggestions for further reading. In addition, the companion website offers a comprehensive set of web links and videos to augment the learning experience. This truly comprehensive volume underscores the differences between the core theories that underpin operations management. Students taking MBA, MSc and MBM classes on operations management, advanced operations management, and strategic operations management will find this textbook fulfills all their requirements whilst advanced undergraduate classes in these areas will also find the book an essential read. Features Summary This revitalized new edition of Strategic Operations Management focuses on the four core themes of operations strategy, a vital topic for any company's objectives: strategy... Author Steve Brown (Author), John Bessant (Author), Richard Lamming (Author) Publisher Routledge Release date 20121126 Pages 496 ISBN 0-415-58737-9 ISBN 13 978-0-415-58737-2

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 8 working days Marketing Management takes a fresh look at topics such as the nature of marketing, the marketing landscape, segmentation and buyer behaviour. It includes new chapters on international marketing, marketing communication, cyber-marketing, and marketing planning, implementation and control. Marketing Management has been widely prescribed for many years. This edition - containing the most recent research on various marketing topics - is sure to remain the market leader. Features Summary Marketing Management takes a fresh look at topics such as the nature of marketing, the marketing landscape, segmentation and buyer behaviour. Author J.W. Strydom (Editor), C.J. Jooste (Editor), P.J. du Plessis (Editor) Publisher Juta Legal and Academic Publishers Release date 20111030 Pages 676 ISBN 0-7021-7812-8 ISBN 13 978-0-7021-7812-2

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This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 11 working days For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include: Features Summary For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building... Author Kevin Lane Keller Publisher Pearson Education Limited Release date 20121001 Pages 590 ISBN 0-273-77941-9 ISBN 13 978-0-273-77941-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 9 working days Marketing (5th Edition) covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts. Features: Case studies with questions from a real-world context that bring the theory to life. Examples and insights on current issues End-of-chapter questions to test the content covered in each chapter Website links where students can gather more information on a specific topic or example discussed Strategy features to indicate to students how certain company's make certain marketing decisions and what the consequences of those decisions are Broad coverage of topics. Features Summary Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level... Author C. Lamb (Author), Joseph F. Hair (Author), Carl McDaniel (Author), Chris Boshoff (Author), Nic Terblanche (Author), R. Elliott (Author) Publisher Oxford University Press Southern Africa Release date 20150626 Pages 591 ISBN 0-19-907992-7 ISBN 13 978-0-19-907992-6

Billions of dollars are lost every year from marketing plans that fail to get implemented properly. The risks around implementation are high and the challenges are many. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. The authors propose a practical marketing navigation system to help all businesses ensure their plan identifies the implementation risks and remains on course to deliver its targets. The book is packed with examples from organizations of every size, from both manufacturing and service sectors, and from around the world. They show the variety of challenges experienced and the lessons we can all learn about how those challenges were overcome. They demonstrate: *tried-and-tested ideas from other professions that you can import and adapt easily for your implementation purposes *how you can use your existing marketing skills in new ways to sell your plan internally *a simple but powerful tool that you can use to help ensure your plan is always on course and on schedule. It will become your steering wheel and GPS for the journey ahead. The book will be essential reading for marketing managers and strategists, trainers and anyone doing executive courses in the field. For professionals and students alike it will help the process of developing your thinking from marketing management to full scale marketing strategy implementation. Format:Paperback Pages:0