Strategic marketing theory

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This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. * Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools * Reveals how to target and retain profitable customers and avoid high-risk customers * Helps you forecast sales and improve response rates for marketing campaigns * Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising * Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel. Features Summary Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory... Author Wayne L Winston Publisher John Wiley & Sons Release date 20140103 Pages 720 ISBN 1-118-37343-X ISBN 13 978-1-118-37343-9

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 9 working days Marketing (5th Edition) covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts. Features: Case studies with questions from a real-world context that bring the theory to life. Examples and insights on current issues End-of-chapter questions to test the content covered in each chapter Website links where students can gather more information on a specific topic or example discussed Strategy features to indicate to students how certain company's make certain marketing decisions and what the consequences of those decisions are Broad coverage of topics. Features Summary Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level... Author C. Lamb (Author), Joseph F. Hair (Author), Carl McDaniel (Author), Chris Boshoff (Author), Nic Terblanche (Author), R. Elliott (Author) Publisher Oxford University Press Southern Africa Release date 20150626 Pages 591 ISBN 0-19-907992-7 ISBN 13 978-0-19-907992-6

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days There has been a proliferation of research published in the area of export marketing in the last four decades. As research output has grown, some previous research has noted that poor conceptualization of performance measures can produce weak theoretical foundations that may eventually become irrelevant in practice. This Handbook aims to inject rigour into this debate and will act as a starting point for future research on export marketing. The Research Handbook on Export Marketing profiles the following main theoretical frameworks used in export marketing: contingency theory; the eclectic paradigm; industrial organization theory; resource-based theories; relational exchange theory; internationalization process theory; network theory; agency theory and transaction cost economics. The different measures of export marketing performance cited in the literature, together with the nature of the relationships between antecedent variables and dependent variables of export marketing performance, are also examined. With expert contributions, this book outlines the development of export marketing theory from its inception to the current day and explores the utility of export marketing theory in assessing export marketing performance. Giving prominence to theoretical approaches in export marketing, this book will provide a necessary reference point for academics and students alike researching export marketing. Practitioners engaged in the pursuit of export management will also benefit from this insight. Features Summary There has been a proliferation of research published in the area of export marketing in the last four decades. With expert contributions, this book outlines the development of export marketing theory from its inception to the current day and explores the utility of export marketing theory in assessing export marketing performance. Author Craig C. Julian Publisher Edward Elgar Publishing Ltd Release date 20160624 Pages 448 ISBN 1-78471-080-6 ISBN 13 978-1-78471-080-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days International marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience. International marketing is the only South African-based textbook written by a team of South African academics and practitioners. Features Summary International marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region.. Author S. Burgess (Editor), C. Bothma (Editor) Publisher Oxford University Press Southern Africa Release date 20111103 Pages 603 ISBN 0-19-599118-4 ISBN 13 978-0-19-599118-5

(This title is available on demand: expected date of dispatch will be 4-7 working days once ordered) In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology - but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical area, moving the discussion away from the traditional communication plans of previous decades, which fail to accommodate the changing media and opinion landscapes. The author pulls together various strands of socio-cultural theory into an analytical framework, providing readers with a tool to analyse the organizational implications of public relations decisions, guiding strategic decision making through realistic scenario planning. This thought-provoking book provides an alternative path to studying communication in increasingly complex environments and as such, will be vital reading for researchers and educators, advanced communication and public relations students, and for senior public relations practitioners. Format:Hardback

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days Retail Marketing is a new and refreshing text, essential for anyone wanting to get to grips with this important, fast-paced area of marketing today. With a user-friendly structure, this book reflects the very latest in academic thinking and provides a strong focus on customer value, corporate social responsibility and the transformative effect of digital technology. Written especially for European and international students and suitable for both undergraduate and postgraduate students, Retail Marketing addresses the challenges of marketing in the 21st Century. Across the chapters key elements of successful retail marketing, including developments in omni-channel marketing and the importance of a co-ordinated supply chain to a company's value proposition, are considered. Striking a balance between theory and practice, Retail Marketing presents concepts in a clear and comprehensive way with engaging, up-to-date global examples and visual illustrations to help students apply their knowledge to a real world context. Features Summary Suitable for anyone wanting to get to grips with retailing, this book reflects the academic thinking and provides a focus on customer value, corporate social responsibility and the transformative effect of digital technology... Author Sean Ennis Publisher McGraw-Hill Inc.,US Release date 20151016 Pages 418 ISBN 0-07-715765-6 ISBN 13 978-0-07-715765-4

(This title is available on demand: expected date of dispatch will be 4-7 working days once ordered) Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: * new slimline 15-chapter structure * new chapters on Destination Competitiveness and Technology * new and updated case studies throughout, including emerging markets * new content on social media marketing in destination marketing organisations and sustainable destination marketing * additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples. Format:Paperback

LAGUGU Hop On Hop Off Township Tour is looking for a zealous young Marketing and Admin Assistant. To promote and Maintain our services, usually involved in strategic planning and development. Their work involves liaising with businesses, the public and public agencies, as well as behind-the-scenes preparation and planning. Typical activities include: producing and commissioning tourist information, including art work, and writing press releases and copy for tourism guides/newsletters; setting up and attending exhibitions and holiday shows; organising special and seasonal events and festivals; devising and planning tours, and arranging itineraries; liaising with local operators, the media, designers and printers; managing staff, budgets and staff training needs; ordering products and services; providing funding and business advice and sending e-newsletters to local businesses; writing and presenting reports for committees; planning and writing funding applications; product development; giving talks to local parties, community groups and schools, and handling media enquiries

This is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and in the contemporary connected world. There are books written by popular music commentators but Music, Markets and Consumption aims to give a fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It will give the student and specialist a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector. It will collect and analyse a range of key issues in the field including: * The increasing engagement with marketing and consumer studies theory; * The analysis of music as 'product'; * The economics, branding and commercialisation of music globally; * The impact of technology and evolution of venues on music consumption; * The consumer- fans and fandom; * The fast developing international literature. It will be a much needed new perspective for students and researchers of music and arts marketing, cultural consumption and consumption theories and those in the fields of Marketing, Arts, Music and Cultural Studies. The book will also be essential reading for those professionally involved in music marketing and cultural policy. Format:Paperback Pages:0

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 8 - 13 working days This popular and long established textbook provides a comprehensive introduction to personnel and human resource management including both operational and strategic issues. This fifth edition has been fully updated to include a thorough consideration of recent developments in theory and practice, especially the international dimension, and a discussion of the relationship between personnel management and human resource management. This text is aimed at undergraduate non specialist courses in HRM. Features Summary This title aims to provide a comprehensive introduction to personnel and human resource management, including both strategic and operational matters. Topics covered range from recruitment... Author Gerald Cole Publisher Continuum International Publishing Group Ltd. Release date 20020801 Pages 532 ISBN 0-8264-5863-7 ISBN 13 978-0-8264-5863-6

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure, ensuring that the consumer's wants and needs are met, forms part of the strategic planning of all organisations - big or small. Consumers, by means of their buying behaviour, exert influence on businesses and compel them to act in certain ways. Understanding consumer behaviour is therefore imperative, as it provides information to businesses on how to plan their marketing activities and sustain themselves as commercially viable and useful entities. Features Summary Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure... Author Pierre Joubert Publisher Juta Legal and Academic Publishers Release date 20131215 Pages 187 ISBN 1-4851-0230-8 ISBN 13 978-1-4851-0230-4

Author: Robin Landa Publisher: HOW Books (2015) ISBN-10: 1440337578 ISBN-13: 9781440337574 Condition: Very Good. The cover has a few light scratches and wear to edges and corners. Binding: Softcover Pages: 144 Dimensions: 15.1 x 1 x 22.6 cm +++ by Robin Landa +++ In graphic design, creative thinking skills are undoubtedly important, but sometimes the importance of critical thinking skills is overlooked. Nimble will help you discover how to develop a creativity that is strategic and also able to cross platforms, industries or sectors. You'll discover a creative thinking process that allows you to generate scalable ideas that are both sticky and stretchy. As you develop a exible mind that is ideal for visual communication, digital marketing, or social media, you increase your value as a designer - to your clients, your employer, or simply your own work.

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 11 working days The most successful business organizations are those that combine stability, speed and maneuverability. These companies are uniquely equipped to navigate the complexities of global supply chains, an array of often baffling cultural differences, complex international regulations, geopolitical uncertainty, and the vagaries of the capital markets. But these companies are only as good as the officers who command them-and the most successful leaders are those best able to manage and optimize their global risk. They possess a singular skill set that includes, among other things, a talent for international diplomacy... Co-authored by two global business advisors from the Big Four professional services organization KPMG, "Designed to Win" takes you inside the most successful transnational businesses to show how they address the challenges of global competition. Drawing upon their experience as senior partners with KPMG LLP (U.S.), Hiroaki Yoshihara and Mary Pat McCarthy define the seven fundamental characteristics of enduring global businesses. And, with the help of extensive case studies and interviews with executives at BMW, Caterpillar, Intel, Matsushita, Toyota and other international industry leaders, they describe global-business best practices in a range of key areas... "Designed to Win" offers you an unparalleled opportunity to learn how today's leading global companies:... Attract the best talent, leverage human capital for global excellence, and build a winning corporate culture. Drive value from internal operations and achieve continuous value creation through outsourcing and advanced business process management. Enhance cross-functional knowledge collaboration tocreate an optimal supply chain structure in a global, customer-centric organization. Establish a corporate identity, position and manage brands internationally, and use cutting-edge marketing techniques. Structure an organization for optimum value growth and optimize the value of intangible assets. Manage change globally, and manage risk using scenarios and other strategic planning tools. Cultivate the leadership qualities most in demand on the global stage and develop the next generation of corporate leaders/statesmen... Featuring battle-tested strategies from the big winners in today's marketplace, "Designed to Win" can arm you with the skills to help steer your company's global expansion.An exclusive roadmap for steering your company's global expansion to success.... "Designed to Win" was co-authored by acknowledged global business advisors who have helped companies worldwide respond to the challenges of doing business globally. Using extensive case studies and interviews with top executives, KPMG's Hiroaki Yoshihara and Mary Pat McCarthy take you inside a number of the most successful transnational enterprises to reveal how those companies' successfully navigate the risks of global expansion and achieve sustained growth in a volatile global marketplace. Here is your chance to learn important business strategies of the Global Fortune 500 and discover what they and other companies are doing to:... Position and manage brands worldwide. Build a customer-centric supply chain. Optimize their organizational structures for a global marketplace. Recruit, develop and retain the best talent. Build a unifying global corporate culture. Negotiate transnational deals. Manageglobal risk. Protect intellectual property.. Features Summary Presents an exclusive roadmap for steering your company's global expansion to success. Using case studies and interviews with executives, this book takes you inside a number of transnational enterprises to reveal how those companies' successfully navigate the risks of global expansion and achieve sustained growth in a volatile global marketplace. Author Hiroaki Yoshihara (Author), Mary Pat McCarthy (Author) Publisher McGraw-Hill Professional Release date 20060101 Pages 272 ISBN 0-07-146752-1 ISBN 13 978-0-07-146752-0