STRATEGIC BRAND MANAGEMENT: GLOBAL EDITION (PAPERBACK, 4TH IN SOUTH AFRICA

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 11 working days For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include: Features Summary For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building... Author Kevin Lane Keller Publisher Pearson Education Limited Release date 20121001 Pages 590 ISBN 0-273-77941-9 ISBN 13 978-0-273-77941-4