Marketing edition

  MARKETING BEST PRACTICES by K Douglas Hoffman et al Hard cover NO d/wrapper (pictorial boards) – 284x222 mm – Thomson Southwestern 2003 2 nd Edition (Project combines the expertise of 17 leading marketers into one high-powered principles text.) 647 pages – index included – col photos/illustrations N/New cond. – tight binding – previous owner’s inscription on fep. NOTE: THE POWERPOINT INSTRUCTOR CD-ROMS, VIDEO PACKAGE AND CUSTOMISED INSTRUCTOR’S MANUAL ARE NOT INCLUDED.

Marketing in South Africa - Cases and Concepts  By: John Simpson & Bridget Dore A first edition softcover published by Van Schaik in 2002 Picture cover boards are clean & bright, binding is tight & strong, previous owners signature on front flyleaf Postage inside South Africa R40.00 Overseas Customers can contact us for a Postal Quote  

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. Marketing: An introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing, the importance and use of social media, and the integration of marketing principles with other business functions. The book is written in an accessible style and is presented in an easy-to-understand format which makes teaching and learning about the principles of marketing much simpler. Marketing: An introduction is written by authors with many years of experience in the field of marketing, who have published a number of books and articles on this subject. Features Summary Marketing: An introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing... Author Michael Cant Publisher Juta Academic Release date 20140101 Pages 248 ISBN 1-4851-0216-2 ISBN 13 978-1-4851-0216-8

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 9 working days Marketing (5th Edition) covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts. Features: Case studies with questions from a real-world context that bring the theory to life. Examples and insights on current issues End-of-chapter questions to test the content covered in each chapter Website links where students can gather more information on a specific topic or example discussed Strategy features to indicate to students how certain company's make certain marketing decisions and what the consequences of those decisions are Broad coverage of topics. Features Summary Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level... Author C. Lamb (Author), Joseph F. Hair (Author), Carl McDaniel (Author), Chris Boshoff (Author), Nic Terblanche (Author), R. Elliott (Author) Publisher Oxford University Press Southern Africa Release date 20150626 Pages 591 ISBN 0-19-907992-7 ISBN 13 978-0-19-907992-6

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours Adopting a student-centred approach with activities, exercises, and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. This updated second edition includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing, and International Marketing. Features Summary Adopting a student-centred approach with activities, exercises and case studies, this book is designed specifically as an introductory text for students new to marketing... Author Geoff Lancaster (Author), M. Cowling (Author), Paul Reynolds (Author) Publisher Palgrave Macmillan Release date 20030924 Pages 434 ISBN 0-333-98789-6 ISBN 13 978-0-333-98789-6

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 8 working days Marketing Management takes a fresh look at topics such as the nature of marketing, the marketing landscape, segmentation and buyer behaviour. It includes new chapters on international marketing, marketing communication, cyber-marketing, and marketing planning, implementation and control. Marketing Management has been widely prescribed for many years. This edition - containing the most recent research on various marketing topics - is sure to remain the market leader. Features Summary Marketing Management takes a fresh look at topics such as the nature of marketing, the marketing landscape, segmentation and buyer behaviour. Author J.W. Strydom (Editor), C.J. Jooste (Editor), P.J. du Plessis (Editor) Publisher Juta Legal and Academic Publishers Release date 20111030 Pages 676 ISBN 0-7021-7812-8 ISBN 13 978-0-7021-7812-2

Buy Marketing Research: Tools and Techniques (Paperback, 3rd Revised edition) for R959.00

Hardcover: 736 pages Publisher: Mcgraw-Hill College; 10th edition edition (January 1994) Language: English ISBN-10: 0070610150 Condition:  Very good with pencil underlining and notes Buy more than 1 item and combine shipping!   Michael J. Etzel received his PhD in marketing from the University of Colorado in 1970. Since 1980, he has been a professor of marketing at the University of Notre Dame. He also has been on the faculties at Utah State University and the University of Kentucky. He has held visiting faculty positions at the University of South Carolina and the University of Hawaii. In 1990, he was a Fulbright Fellow at the University of Innsbruck, Austria. His other overseas assignments include directing and teaching in the University of Notre Dame's program in Fremantle, Australia in 1994, and the University's London MBA program in 1998. Professor Etzel has taught marketing courses from the introductory through the doctoral level. He is also a frequent presenter in executive training programs. His research, primarily in marketing management and buyer behavior, has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and other publications. He is the coauthor of another college-level text, Retailing Today. He has been active in many aspects of the American Marketing Association at the local and national levels, most notably serving as chairman of the board in 1996-1997. William J. Stanton is professor emeritus of marketing at the University of Colorado-Boulder. He received his PhD in marketing from Northwestern University, where he was elected to Beta Gamma Sigma. He has worked in business and has taught in several management development programs for marketing executives. He has served as a consultant for various business organizations and has engaged in research projects for the federal government. Professor Stanton also has lectured at universities in Europe, Asia, Mexico, and New Zealand. A coauthor of the leading text in sales management, Professor Stanton has also published several journal articles and monographs. Marketing has been translated into Spanish, and separate editions have been adapted (with coauthors) for Canada, Italy, Australia, and South Africa. In a survey of marketing educators, Professor Stanton was voted one of the leaders in marketing thought. And he is listed in Who's Who in America and Who's Who in the World.          

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days The bestselling social media marketing book Marketing your business through social media isn't an option these days it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line. * Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more * Offers tips for engaging your community and measuring your efforts * Explains how to blend social media with your other online and offline marketing efforts * Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing. Features Summary The bestselling social media marketing book Marketing your business through social media isn't an option these days it's absolutely imperative. Author Jan Zimmerman (Author), Deborah Ng (Author) Publisher John Wiley & Sons Release date 20170421 Pages 716 ISBN 1-119-33039-4 ISBN 13 978-1-119-33039-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days International marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience. International marketing is the only South African-based textbook written by a team of South African academics and practitioners. Features Summary International marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region.. Author S. Burgess (Editor), C. Bothma (Editor) Publisher Oxford University Press Southern Africa Release date 20111103 Pages 603 ISBN 0-19-599118-4 ISBN 13 978-0-19-599118-5

(This title is available on demand: expected date of dispatch will be 4-7 working days once ordered) Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: * new slimline 15-chapter structure * new chapters on Destination Competitiveness and Technology * new and updated case studies throughout, including emerging markets * new content on social media marketing in destination marketing organisations and sustainable destination marketing * additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples. Format:Paperback

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours The leading introductory book on data mining, fully updated and revised When Berry and Linoff wrote the first edition of "Data Mining Techniques" in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition--more than 50% new and revised-- is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company. Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problemsCovers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediatelyTouches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and moreProvides best practices for performing data mining using simple tools such as Excel "Data Mining Techniques, Third Edition" covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results. Features Summary The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s... Author Gordon S. Linoff (Author), Michael J. A Berry (Author) Publisher John Wiley & Sons Release date 20110401 Pages 847 ISBN 0-470-65093-1 ISBN 13 978-0-470-65093-6

In this edition, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. "Using Social Media and Marketing for Dummies" explores the fundamental strategies and answers the biggest questions every beginner needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work. Let this book help you get the most from every minute and dollar you spend on marketing. by James Drummond (Author) Shipping Weight: 9.3 ounces (View shipping rates and policies) Paperback: 138 pages Publisher: CreateSpace Independent Publishing Platform (January 31, 2018) Language: English ISBN-10: 1984906283 ISBN-13: 978-1984906281 Product Dimensions: 6 x 0.3 x 9 inches Shipping Weight: 9.3 ounces (View shipping rates and policies)

Buy International Marketing (Paperback, 2nd Revised edition) for R544.00

Buy Applications in Basic Marketing 1997-1998 Edition Clippings from the Popular Business Press for R77.00

Buy Commonsense Direct and Digital Marketing: 5th Edition - Drayton Bird for R80.00

Buy Digital Marketing Excellence (Paperback, 5th edition) for R497.00

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The Annual 2009 / 10 Advertising, Media, Marketing and Branding A first edition hardcover published by Future Publications in 2010 Picture Cover boards are clean & bright, binding is tight & strong, no marks or inscriptions Dustjacket is complete an as new copy complete with discs Postage within South Africa R100.00 Overseas Customers can contact us for a Postal Quotation

Author(s): Annekie Brink  Title:      The Marketing Perception of Grocery Store Retailers Belonging to Black Business Associations in Gauteng  ISBN: none  Publisher/place: unplublished doctoral dissertation, for UNISA  This Edition: first  Year of Publication: 1997  Binding: hardcover (large) Dustjacket: n/a  Number of pages:  478  Weight: 2828g  Condition:    Very good  Please see pictures, as these form part of the description.  

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days A revised and updated second edition of the popular Complete Guide to Personal Training. Expertly written and suitable for anyone working as, or training to be a Personal Trainer. This is a complete reference guide for fitness professionals who prescribe exercise programmes to clients. This guide contains practical tips for designing a range of appropriate client exercise programmes. Importantly, it focuses on the best ways you can sustain a financially successful business in this area and how you can stand out from the crowd. It includes: The foundations of personal training; Planning and delivering exercise programmes; Training methods and exercise techniques; Nutrition; Health and safety; Setting up, marketing and growing a successful business. The book also includes all Level 3 requirements detailed within the Health and Fitness National Occupational Standards and the Qualifications Framework relating to personal training and has been awarded 3 CPD points by the Register of Exercise professionals. This is essential reading for personal trainers in the health and fitness industry and for those studying for qualifications in this area. Features Summary A revised and updated second edition of the popular Complete Guide to Personal Training. Expertly written and suitable for anyone working as, or training to be a Personal Trainer... Author Morc Coulson Publisher Bloomsbury Sport Release date 20180906 Pages 336 ISBN 1-4729-5361-4 ISBN 13 978-1-4729-5361-2

Handbook of Public Relations - Seventh Edition Skinner, Von Essen, Mersham. The leading SA text giving an academic and practical perspective on public relations in the business and management environment. This edition includes the recently developed Global protocol of ethics and a revised discussion of the technological tools available to PR practitioners. All the case studies have been updated to reflect contemporary events relevant to public relations A USP feature is the inclusion of practical checklists and templates. Truly SA rather than US focus. A set of power point slides related to the case studies and the checklists accompanies this edition.   Table of Contents: Fundamentals of public relations The scope and ethics of public relations the development of public relations the practice of public relations public relations and research public relations and marketing public relations and advertising public relations and selling public relations and communication effective listening employee communication planning a public relations programme the mass media print media the mass media electronic media closed circuit television and video audiovisual media The techniques of public relations effective communication the spoken word effective communication the presentation of papers business correspondence direct email advertising annual reports and special publications house journals background to printing and publishing promotional activities sponsorships exhibitions and trade fairs conferences and seminars plant openings and open days corporate image and corporate identity corporate social investment public relations and crises public relations and industrial relations Doing it right A practical guide to protocol, business etiquette and handing special events Slight surface scratching on cover and slight water damage on top and side pages.  Light browning on thickness of pages.  No markings or notes.  Rest of book in good condition!      

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 11 working days Create a world all your own as you escape the humdrum of every day for a little me time wherever your personal paradise may be. Allow your artistry to take the reins and design an environment of total tranquility, where color commemorates sentiments from cherished experiences.See where the journey takes you." Features Summary Create a world all your own as you escape the humdrum of every day for a little me time wherever your personal paradise may be. Allow your artistry to take the reins and design an environment of total tranquility... Author Steve Duffendack Publisher Spirit Marketing, llc Release date 20160726 Pages 36 ISBN 0-9965998-6-X ISBN 13 978-0-9965998-6-3

'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock's How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: * a number of new case studies * detailed coverage of individual market segments * checklists and summaries of key points * several new chapters * a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University. Format:Paperback

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology. This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts. Features Summary This second edition elaborates on the application of additional measurement scales and of content analysis. Author G.M. du Plooy Publisher Juta Legal and Academic Publishers Release date 20090101 Pages 460 ISBN 0-7021-7710-5 ISBN 13 978-0-7021-7710-1

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc.; in determining and implementing strategy, operations and processes; in all interaction - interpersonal, mediated, digital and social; as the foundation of corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations' communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these. Features Summary Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Author Rachel Barker Publisher Juta Legal and Academic Publishers Release date 20121105 Pages 496 ISBN 0-7021-8984-7 ISBN 13 978-0-7021-8984-5

(This title is available on demand: expected date of dispatch will be 4-7 working days once ordered) Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc.; in determining and implementing strategy, operations and processes; in all interaction - interpersonal, mediated, digital and social; as the foundation of corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations' communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these. Format:paperback

(This title is available on demand: expected date of dispatch will be 4-7 working days once ordered) Facebook is by far the most popular social networking site, but it is not as user-friendly as the service would like people to think. It leaves many users scratching their heads over even the most fundamental features, such as the difference between their Wall and their News Feed. And Facebook's help system is woefully inadequate. The Complete Idiot's Guide[registered] to Facebook, Third Edition, gets readers registered and touring Facebook in the very first chapter and never lets up as it reveals the features that have made Facebook so amazingly popular. Users discover how to: flesh out and protect the all new personal profile; track down long lost friends, family members, and classmates; communicate via status updates, email, and chat; share photos and video; make the best use of the new Timeline feature; take advantage of Facebook's new location-based functionality; schedule real world get-togethers and send out invitations; share common interests in groups; play games; understand Facebook's dizzying array of privacy options that dictate who sees one's content; and buy and sell stuff in the Facebook Marketplace, and more. Readers also learn how to tap the power of Facebook for more than simply personal use-such as personal branding; marketing a business, product, service, or non profit; or promoting a worthy cause. Format:Paperback Pages:304

(This title is available on demand: expected date of dispatch will be 4-7 working days once ordered) Ever wondered how perfumes are developed? Or why different scents appeal to different people? The Chemistry of Fragrances 2nd Edition offers answers to these questions, providing a fascinating insight into the perfume industry, from the conception of an idea to the finished product. It discusses the technical, artistic and commercial challenges of the perfume industry in an informative and engaging style, with contributions from leading experts in the field. The book begins with a historical introduction and covers all aspects of the development process - from customer brief to producing a fragrance including; * Ingredients acquisition * Ingredient design and manufacture * Design and analysis of fragrance * Sensory aspects including odour perception * Psychological impact of fragrance * Technical challenges * Safety An updated section on the measurement of fragrance discusses the role of senses in marketing consumer products. This book will appeal to anyone with an interest in the perfumery business and includes an extensive bibliography to enable those interested to explore the field further. It also comes complete with a selection of colour illustrations and a fragranced page. Format:Hardback

Adventuring with Gold Star By: Tinker Grundy A softcover edition published by Sugar Marketing Picture cover boards are lightly agecoloured, binding is tight & strong, no marks or inscriptions Packaging and Postage within South Africa R30.00 erseas Customers can contact us for a Postal Quotation