THE ART AND CRAFT OF PR - CREATING THE RIGHT MINDSET AND IN SOUTH AFRICA

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and mid-level PR practitioners interested in learning new skills which they can use to gain a creative edge on thier competition. Features Summary The go-to guide for PR professionals looking for new and exciting ways to exercise their creative communication muscles. Drawing upon years of professional insights... Author Sandra Stahl Publisher LID Publishing Release date 20180621 Pages 128 ISBN 0-9991871-0-4 ISBN 13 978-0-9991871-0-4