Pearson international edition r43000

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This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 11 working days This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical new medium and an extensively rewritten chapter on media chains and conglomerates (Chapter 16) addresses key developments in that arena. The book is firmly based in the scientific approach-with its emphasis on observation, evidence, logic, and hypothesis testing-but now also features a discussion of critical theory and cultural studies in Chapter 1 of the new edition. Finally, the Fifth Edition features a new boxed reading program, which offers even more real-world illustrations of key concepts. Features Summary This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting... Author Werner J. Severin (Author), James W Tankard (Author) Publisher Pearson Education Limited Release date 20131101 Pages 432 ISBN 1-292-04285-0 ISBN 13 978-1-292-04285-5

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 11 working days For courses in Performance Appraisal, Compensation Management, and Training and Development. Discover where the real success in business can be found. What makes some businesses more successful than others? The answer: people. Organizations with motivated, talented employees that offer outstanding customer service are more likely to pull ahead of the competition. Performance Management is the first text to emphasize this key competitive advantage, showing students that success in today's globalized business world can be found, not in technology and products, but in an organization's people. The third edition includes updated and current information, and features over forty new cases. Features Summary For courses in Performance Appraisal, Compensation Management, and Training and Development. Discover where the real success in business can be found. What makes some businesses more successful than others? Author Herman Aguinis Publisher Pearson Education Limited Release date 20130725 Pages 310 ISBN 1-292-02407-0 ISBN 13 978-1-292-02407-3

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 8 - 15 working days For junior/senior and graduate-level courses in Aerodynamics, Mechanical Engineering, and Aerospace Engineering Revised to reflect the technological advances and modern application in Aerodynamics, the Sixth Edition of Aerodynamics for Engineers merges fundamental fluid mechanics, experimental techniques, and computational fluid dynamics techniques to build a solid foundation for students in aerodynamic applications from low-speed through hypersonic flight. It presents a background discussion of each topic followed by a presentation of the theory, and then derives fundamental equations, applies them to simple computational techniques, and compares them to experimental data. Teaching and Learning ExperienceTo provide a better teaching and learning experience, for both instructors and students, this program will:Apply Theory and/or Research: An excellent overview of manufacturing conceptswith a balance of relevant fundamentals and real-world practices. Engage Students: Examples and industrially relevant case studies demonstrate the importance of the subject, offer a real-world perspective, and keep students interested. Features Summary Revised to reflect the technological advances and modern application in aerodynamics, this edition merges fundamental fluid mechanics, experimental techniques... Author John J. Bertin (Author), Russell M. Cummings (Author) Publisher Pearson Education Limited Release date 20130301 Pages 832 ISBN 0-273-79327-6 ISBN 13 978-0-273-79327-4

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