Marketing case studies

Martinus Nijhoff, The Hague, Netherlands, 1975. Hardcover. Book Condition: Fine. First Edition. This Is The Five Volume Set Published For The Foundation For The Study Of Plural Societies.Edited by Willem A. Veenhoven and OthersAll five books are in good condition, though one or two of the dust jackets show some wear. They have been covered in protective plastic. Very good reference books.The five volume set sells for up to R7000 on abebooks.com The Foundation for Plural Societies (The Hague) commissioned scholars from all parts of the world to prepare a series of case sties, which are published in these volumes. Some of them cover the spectrum of rights and discrimination in an entire country (Great Britain, West Germany, Peru). Others deal with particular groups, such as Blacks in United States, Aborigines in Australia, the Kurds in the Middle East. Still others discuss problems of social structure such as the caste system in India or marriage law and women's rights in Islamic countries. Attention in the United Nations has been focussed on racial discrimination. Yet groups defined as racial are only one of a number that appear as discriminators or victims of discrimination. The case studies, which are factual in approach, show inequalities in the distribution of power status, opportunities and rewards in all the countries studied. They also show that discrimination on grounds other than racial - that is, because of differing religion, language, lifestyle or political beliefs - causes far more human misery and denial of human rights than discrimination motivated by biological differences. Perspective readers will find all these case studies informative and some of them profoundly disturbing. Those who believe that their countries foreign policy should not be limited to pure nationalist interests but should show concern for basic rights and freedoms throughout the world may e in some cases be inclined to question whether diplomatic efforts within and outside the United Nations are directed as effectively as they might be.  

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This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours Adopting a student-centred approach with activities, exercises, and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. This updated second edition includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing, and International Marketing. Features Summary Adopting a student-centred approach with activities, exercises and case studies, this book is designed specifically as an introductory text for students new to marketing... Author Geoff Lancaster (Author), M. Cowling (Author), Paul Reynolds (Author) Publisher Palgrave Macmillan Release date 20030924 Pages 434 ISBN 0-333-98789-6 ISBN 13 978-0-333-98789-6

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 9 working days Marketing (5th Edition) covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts. Features: Case studies with questions from a real-world context that bring the theory to life. Examples and insights on current issues End-of-chapter questions to test the content covered in each chapter Website links where students can gather more information on a specific topic or example discussed Strategy features to indicate to students how certain company's make certain marketing decisions and what the consequences of those decisions are Broad coverage of topics. Features Summary Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level... Author C. Lamb (Author), Joseph F. Hair (Author), Carl McDaniel (Author), Chris Boshoff (Author), Nic Terblanche (Author), R. Elliott (Author) Publisher Oxford University Press Southern Africa Release date 20150626 Pages 591 ISBN 0-19-907992-7 ISBN 13 978-0-19-907992-6

MARKETING MANAGEMENT DIPLOMA N4-N6 FACULTY OF BUSINESS STUDIES N4-N6 2016REGISTRATION NOW OPEN AT UNITED CITY COLLEGE FULL TIME AND PART TIME CLASSES AVAILABLE (DAY, EVENING AND WEEKEND CLASSES This qualification forms solid foundation and background for most industries and it can also be of interest to students who want to seek employment in this field or further their studies in marketing beyond N6. The qualifying students will among other things be able to: Communicate at an effective and appropriate level in a business environment. Market researching and overseeing all marketing procedures, Describe advertising client requirements, advertising products and advertising business, Adhere to advertising work ethnic and industry accepted practise standards, Students who successfully complete this programme can work as Advertising Agents, Event coordinators, Sakes representatives, Markets equatorial, Communications Manage. 2016 STUDENT SPECIALS: Only BE A UNITED CITY COLLEGE STUDENT TO QUALIFY Free registration if payment is done before 28th February 2016 Pay 3 Months in Advance and attend the 4th Month Free, OR Pay 4 months in advance and get a FREE TABLET First 100 students will get Free Cell phones 20% Discount on Full Payment of your Tuition Fees, 0R simply Get R1500 off once you pay in full, Free T-shirts, Free Caps Free Driver’s Licence (ONLY applicable to Traffic and Policing Students) For all other courses we offer a Discounted Driver’s Program.i. e 30% Discount on all your Lessons) Free Computer Lessons Free WIFI 24 hours internet Free transport is provided to collect you from MTNTAX RANK or BREE TAX RANK if you are coming from outside JOHANNESBURG. ACCOMMODATION AVAILABLE For more information please contact UNITED CITY COLLEGE on: 081 056 5545; 011 334 2704 OR WhatsApp; +27810565545 OR Visit us at; Number 8 Kruis Street, Opposite Fire Station, and Johannesburg OR WEB: www.unitedcitycollege.co.za SHOW ME PROOF OF THIS ADVERT THEN YOU GET YOUR FREE REGISTRATION

BUSINESS MANAGEMENT DIPLOMA N4-N6 FACULTY OF BUSINESS STUDIES N4-N6 REGISTRATION FOR 2016 EXAMINATIONS (DEPARTMENT OF EDUCATION-JS700400593, COMPTIA, QCTO NATED NO.13/0037, FET 00969PA, GDE No.400593, ICB Accreditation No. 300798, SASSETAAccreditation No. 141199969246, Affiliated to Afric Police) JANUARY 2016 INTAKE REGISTRATIONIN currently in PROGRESS AT UNITED CITY COLLEGE FULL TIME AND PART TIME CLASSES AVAILABLE (DAY, EVENING AND WEEKEND CLASSES The Diploma in Business Management aims to provide students with the knowledge and practical skills required to perform effectively in a business management environment. The purpose of the qualification is to provide students with the ability to foster an understanding of an organization’s activities, its business environment, as well as its employees. On successful completion of the programme, graduates will be able to seek career fields in the public and private sectors. The graduates will have the competencies to perform business related activities as well as management duties. Career Options: Entrepreneur, Company Manager, Office manager, Head of Department, Assistant Manager, General Manager 2016 STUDENT SPECIALS: Only BE A UNITED CITY COLLEGE STUDENT TO QUALIFY Free registration if payment is done before 31 December 2015 Pay 3 Months in Advance and attend the 4th Month Free, OR Pay 4 months in advance and get a FREE TABLET First 100 students will get Free Cell phones 20% Discount on Full Payment of your Tuition Fees, 0R simply Get R1500 off once you pay in full, Free T-shirts, Free Caps Free Driver’s Licence (ONLY applicable to Traffic and Policing Students) For all other courses we offer a Discounted Driver’s Program.i. e 30% Discount on all your Lessons) Free Computer Lessons Free WIFI 24 hours internet FREE TRANSPORT IS PROVIDED TO COLLECT YOU FROM MTN TAX RANK OR BREE TAX RANK IF YOU ARE COMING FROM OUTSIDE JOHANNESSBURG. ACCOMMODATION AVAILABLE For more information please contact UNITED CITY COLLEGE on: 081 056 5545; 011 334 2704 OR WhatsApp; +27810565545 OR Visit us at; Number 8 Kruis Street, Opposite Fire Station, and Johannesburg

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 8 - 15 working days Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office. Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text: examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transfer analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'? features over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketing illustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter. Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics. Features Summary Focuses on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools to win elections and remain in office... Author Jennifer Lees-Marshment Publisher Routledge Release date 20090701 Pages 320 ISBN 0-415-43129-8 ISBN 13 978-0-415-43129-3

(This title is available on demand: expected date of dispatch will be 4-7 working days once ordered) Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: * new slimline 15-chapter structure * new chapters on Destination Competitiveness and Technology * new and updated case studies throughout, including emerging markets * new content on social media marketing in destination marketing organisations and sustainable destination marketing * additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples. Format:Paperback

A collection of case studies focusing on various critical aspects of marketing across a broad spectrum of both local and international industries. Includes questions that highlight the important aspects of each case. Slight surface scratching on cover.  No highlighter or pencil used.  Pages clean and bright.  Rest of book in excellent condition.        

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days Written by an experienced team of teachers and examiners, this title offers comprehensive and accessible new full colour text that clearly addresses all of the concepts in the latest CSEC syllabus. Full coverage of the latest syllabus is included with a focus on core social studies concepts which are supported by a variety of stimuli such as diagrams, pictures, texts of important documents, tables, statistics of the region, cartoons and charts. The book features plenty of current Caribbean case studies and guidance on the SBA and includes a CD-ROM with exam-practice questions and PowerPoint presentations. All questions and activities throughout the book are based on the specific objectives of the syllabus and modelled on those set in the examination. Features Summary A new title that offers comprehensive coverage of the CSEC syllabus in full colour with Caribbean case studies and real world examples. A CD-ROM of example Powerpoint presentations and multiple-choice questions comes with each book. Author Stephenson Brathwaite (Author), Judith Gill (Author), Mark Wilson (Author) Publisher Oxford UniversityPress Release date 20121129 Pages 416 ISBN 0-19-912949-5 ISBN 13 978-0-19-912949-2

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