Intro integrated marketing

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 8 working days Introduction to Marketing Communications looks at the variety of marketing communication tools used by advertising agencies today in pursuing brand success. In the current economic crisis and with rapidly advancing, ever-changing technological communication channels available, traditional above-the line advertising alone will not provide and improve results. Therefore, this introduction to IMC also considers and discusses New Technologies and opportunities provided by the World Wide Web, mobile media and social networking. With comprehensive Learning Outcomes, Key Learning Points and Self Assessment features for each chapter Introduction to Integrated Marketing Communications is an indispensable resource for marketing students and practitioners. Features Summary Introduction to Marketing Communications looks at the variety of marketing communication tools used by advertising agencies today in pursuing brand success.. Author Ludi Koekemoer Publisher Juta Books Release date 20101030 Pages 233 ISBN 0-7021-7793-8 ISBN 13 978-0-7021-7793-4

Buy Integrated marketing communication (Paperback, 3rd ed) for R493.00

(This title is available on demand: expected date of dispatch will be 4-7 working days once ordered) Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc.; in determining and implementing strategy, operations and processes; in all interaction - interpersonal, mediated, digital and social; as the foundation of corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations' communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these. Format:paperback

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc.; in determining and implementing strategy, operations and processes; in all interaction - interpersonal, mediated, digital and social; as the foundation of corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations' communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these. Features Summary Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Author Rachel Barker Publisher Juta Legal and Academic Publishers Release date 20121105 Pages 496 ISBN 0-7021-8984-7 ISBN 13 978-0-7021-8984-5

Buy Advertising Promotion and Other Aspects of Integrated Marketing Communications - South African Editi for R838.00

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 8 - 15 working days Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office. Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text: examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transfer analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'? features over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketing illustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter. Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics. Features Summary Focuses on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools to win elections and remain in office... Author Jennifer Lees-Marshment Publisher Routledge Release date 20090701 Pages 320 ISBN 0-415-43129-8 ISBN 13 978-0-415-43129-3

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days With new note-taking skills, an extended writing syllabus and authentic video in every unit, Q Second Edition equips students for academic success better than ever. Q Second Edition helps students to measure their progress, with clearly stated unit objectives that motivate students to achieve their language learning goals. And the online content, seamlessly integrated into the Student Book, allows teachers to truly implement blended learning into the classroom. Features Summary Q: Skills for Success, Second Edition is a six-level paired skills series that helps students to think critically and succeed academically. Publisher Oxford UniversityPress Release date 20150820 ISBN 0-19-481811-X ISBN 13 978-0-19-481811-7

(This title is available on demand: expected date of dispatch will be 4-7 working days once ordered) Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: * new slimline 15-chapter structure * new chapters on Destination Competitiveness and Technology * new and updated case studies throughout, including emerging markets * new content on social media marketing in destination marketing organisations and sustainable destination marketing * additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples. Format:Paperback

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 8 working days This is a practical guide to computer usage for owners of small businesses which describes each major computer application in turn. Microsoft Office and Windows 95 are the packages used, and the text offers worked examples from each of the applications to illustrate one or more of a business's main functions. These include production, budgeting, human resources, and marketing and administration.;The book is broadly divided into three sections, and several chapters show the integrated use of software, allowing data transfer between software packages. The fundamentals of business computing are covered, and the computer applications applicable to small businesses include database, spreadsheet, word-processor, electronic mail and the Internet. Features Summary A practical guide to computer usage for owners of small businesses, relating to Microsoft Office and Windows 95. The text offers worked examples from each of the applications including production... Author G.J. Erwin (Author), C.N. Blewett (Author) Publisher Juta Academic Release date 20070611 Pages 261 ISBN 0-7021-4388-X ISBN 13 978-0-7021-4388-5