Fundamentals marketing stanton

Hardcover: 736 pages Publisher: Mcgraw-Hill College; 10th edition edition (January 1994) Language: English ISBN-10: 0070610150 Condition:  Very good with pencil underlining and notes Buy more than 1 item and combine shipping!   Michael J. Etzel received his PhD in marketing from the University of Colorado in 1970. Since 1980, he has been a professor of marketing at the University of Notre Dame. He also has been on the faculties at Utah State University and the University of Kentucky. He has held visiting faculty positions at the University of South Carolina and the University of Hawaii. In 1990, he was a Fulbright Fellow at the University of Innsbruck, Austria. His other overseas assignments include directing and teaching in the University of Notre Dame's program in Fremantle, Australia in 1994, and the University's London MBA program in 1998. Professor Etzel has taught marketing courses from the introductory through the doctoral level. He is also a frequent presenter in executive training programs. His research, primarily in marketing management and buyer behavior, has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and other publications. He is the coauthor of another college-level text, Retailing Today. He has been active in many aspects of the American Marketing Association at the local and national levels, most notably serving as chairman of the board in 1996-1997. William J. Stanton is professor emeritus of marketing at the University of Colorado-Boulder. He received his PhD in marketing from Northwestern University, where he was elected to Beta Gamma Sigma. He has worked in business and has taught in several management development programs for marketing executives. He has served as a consultant for various business organizations and has engaged in research projects for the federal government. Professor Stanton also has lectured at universities in Europe, Asia, Mexico, and New Zealand. A coauthor of the leading text in sales management, Professor Stanton has also published several journal articles and monographs. Marketing has been translated into Spanish, and separate editions have been adapted (with coauthors) for Canada, Italy, Australia, and South Africa. In a survey of marketing educators, Professor Stanton was voted one of the leaders in marketing thought. And he is listed in Who's Who in America and Who's Who in the World.          

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours As an introduction to branding, Fundamentals of branding provides students with an overview of the building blocks of branding, which include: the influence of branding on marketing decisions; the role and place of branding in the organisation; the various elements of branding; packaging the brand; positioning the brand; planning, leveraging and extending the brand; evaluating the brand. The book contains a chapter with real-life branding case studies which illustrates the practical application of the topics discussed in this book. This is a very useful resource for students who struggle to apply theory learned to real-life situations. Features Summary As an introduction to branding, Fundamentals of branding provides students with an overview of the building blocks of branding. Author M. du Toit (Editor), C. Erdis (Editor) Publisher Juta Legal and Academic Publishers Release date 20130722 Pages 136 ISBN 0-7021-8907-3 ISBN 13 978-0-7021-8907-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 8 working days This is a practical guide to computer usage for owners of small businesses which describes each major computer application in turn. Microsoft Office and Windows 95 are the packages used, and the text offers worked examples from each of the applications to illustrate one or more of a business's main functions. These include production, budgeting, human resources, and marketing and administration.;The book is broadly divided into three sections, and several chapters show the integrated use of software, allowing data transfer between software packages. The fundamentals of business computing are covered, and the computer applications applicable to small businesses include database, spreadsheet, word-processor, electronic mail and the Internet. Features Summary A practical guide to computer usage for owners of small businesses, relating to Microsoft Office and Windows 95. The text offers worked examples from each of the applications including production... Author G.J. Erwin (Author), C.N. Blewett (Author) Publisher Juta Academic Release date 20070611 Pages 261 ISBN 0-7021-4388-X ISBN 13 978-0-7021-4388-5

Handbook of Public Relations - Seventh Edition Skinner, Von Essen, Mersham. The leading SA text giving an academic and practical perspective on public relations in the business and management environment. This edition includes the recently developed Global protocol of ethics and a revised discussion of the technological tools available to PR practitioners. All the case studies have been updated to reflect contemporary events relevant to public relations A USP feature is the inclusion of practical checklists and templates. Truly SA rather than US focus. A set of power point slides related to the case studies and the checklists accompanies this edition.   Table of Contents: Fundamentals of public relations The scope and ethics of public relations the development of public relations the practice of public relations public relations and research public relations and marketing public relations and advertising public relations and selling public relations and communication effective listening employee communication planning a public relations programme the mass media print media the mass media electronic media closed circuit television and video audiovisual media The techniques of public relations effective communication the spoken word effective communication the presentation of papers business correspondence direct email advertising annual reports and special publications house journals background to printing and publishing promotional activities sponsorships exhibitions and trade fairs conferences and seminars plant openings and open days corporate image and corporate identity corporate social investment public relations and crises public relations and industrial relations Doing it right A practical guide to protocol, business etiquette and handing special events Slight surface scratching on cover and slight water damage on top and side pages.  Light browning on thickness of pages.  No markings or notes.  Rest of book in good condition!