LESSONS FROM THE BOOT OF A CAR: FOR ENTREPRENEURSHIP, AND IN SOUTH AFRICA

Author: Reg Lascaris Publisher: Penguin Global (2013) ISBN-10: 0143538500 ISBN-13: 9780143538509 Condition: Very Good. The cover has a few scratches, light scuffing to the edges and very small creases across the corners. Else a very good copy. Binding: Softcover Pages: 208 Dimensions: 23.4 x 15.3 x 1.6 cm +++ by Reg Lascaris +++ Reg Lascaris, one of South Africa's most celebrated marketers, literally started out from the boot of an old car. The road leading from the one point to the other has been long, uneven and often difficult, but in one respect it never failed: there was always a lesson to be learnt. Lascaris, together with his partner John Hunt, sparked not only some of the most iconic ad campaigns in the world, but the transformation of the South African advertising industry into a twenty-first century powerhouse. This is where the famous Nando's campaign was born, these were the men the ANC turned to for their first election campaign.