INFLUENCE - THE PSYCHOLOGY OF PERSUASION (PAPERBACK, REVISED IN SOUTH AFRICA

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days "Influence," the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success. Features Summary Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Perfect for people in all walks of life... Author Robert Cialdini Publisher HarperBusiness Release date 20070201 Pages 320 ISBN 0-06-124189-X ISBN 13 978-0-06-124189-5