BLACK JERUSALEM (PAPERBACK) IN SOUTH AFRICA

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 8 working days Black Jerusalem tracks the events and people who shaped the growth of the HerdBuoys advertising agency through successful and sometimes not-so-successful new business acquisition. As the first (and still, only) black-owned advertising agency in South Africa, it was at the forefront of the 'change-management' occurring in the country from 1991 to 2006. With typical flair, humour and a sprinkling of mischief, Happy Ntshingila tells the behind-the-scene stories of advertising campaigns for clients such as SAA and Telkom - from working through the night and pretending to have an office, to dashing off to buy television sets minutes before a presentation. It is a story about big brands, creative energy and friendship in a country in transition. The book's title acknowledges (with a dose of levity) the root of the word Jerusalem, which means legacy, because of the large number of previously disadvantaged people who found a career in an area of marketing that before HerdBuoys had been denied them and who became some of South Africa's major ads people. Features Summary Black Jerusalem tracks the events and people who shaped the growth of the HerdBuoys advertising agency through successful and sometimes not-so-successful new business acquisition.. Author Happy Ntshingila Publisher Umuzi Release date 20090801 Pages 104 ISBN 1-4152-0096-3 ISBN 13 978-1-4152-0096-4