Marketing practice professions

 Marketing in practice for the professions (Hardcover) Roger Sinclair with George Beaton  

Billions of dollars are lost every year from marketing plans that fail to get implemented properly. The risks around implementation are high and the challenges are many. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. The authors propose a practical marketing navigation system to help all businesses ensure their plan identifies the implementation risks and remains on course to deliver its targets. The book is packed with examples from organizations of every size, from both manufacturing and service sectors, and from around the world. They show the variety of challenges experienced and the lessons we can all learn about how those challenges were overcome. They demonstrate: *tried-and-tested ideas from other professions that you can import and adapt easily for your implementation purposes *how you can use your existing marketing skills in new ways to sell your plan internally *a simple but powerful tool that you can use to help ensure your plan is always on course and on schedule. It will become your steering wheel and GPS for the journey ahead. The book will be essential reading for marketing managers and strategists, trainers and anyone doing executive courses in the field. For professionals and students alike it will help the process of developing your thinking from marketing management to full scale marketing strategy implementation. Format:Paperback Pages:0

Book almost in new condition. Clean pages.  UNISA Marketing research textbook.  Hardcover.  

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 15 working days In "Marketing in Easy Steps, " Catriona MacKay keeps it simple by combing her own business experience with established best practices to give readers a guide to effective marketing. Her great marketing tips and advice will help both aspiring marketing professionals and seasoned veterans write successful marketing plans, avoid making costly mistakes, encourage good marketing practice at work, and use what they know to make a business grow. Written in a jargon-free, easy-to-follow style with helpful graphics, the "In Easy Steps" books explain everything readers need to know to develop their skill sets. Features Summary In "Marketing in Easy Steps, " Catriona MacKay keeps it simple by combing her own business experience with established best practices to give readers a guide to effective marketing... Author Catriona Mackay Publisher In Easy Steps Limited Release date 20110715 Pages 192 ISBN 1-84078-426-1 ISBN 13 978-1-84078-426-8

Hardcover. English. Publisher: University Of South Africa. 2005. 750pp. Good condition in laminated hardcovers.

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days International marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience. International marketing is the only South African-based textbook written by a team of South African academics and practitioners. Features Summary International marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region.. Author S. Burgess (Editor), C. Bothma (Editor) Publisher Oxford University Press Southern Africa Release date 20111103 Pages 603 ISBN 0-19-599118-4 ISBN 13 978-0-19-599118-5

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days There has been a proliferation of research published in the area of export marketing in the last four decades. As research output has grown, some previous research has noted that poor conceptualization of performance measures can produce weak theoretical foundations that may eventually become irrelevant in practice. This Handbook aims to inject rigour into this debate and will act as a starting point for future research on export marketing. The Research Handbook on Export Marketing profiles the following main theoretical frameworks used in export marketing: contingency theory; the eclectic paradigm; industrial organization theory; resource-based theories; relational exchange theory; internationalization process theory; network theory; agency theory and transaction cost economics. The different measures of export marketing performance cited in the literature, together with the nature of the relationships between antecedent variables and dependent variables of export marketing performance, are also examined. With expert contributions, this book outlines the development of export marketing theory from its inception to the current day and explores the utility of export marketing theory in assessing export marketing performance. Giving prominence to theoretical approaches in export marketing, this book will provide a necessary reference point for academics and students alike researching export marketing. Practitioners engaged in the pursuit of export management will also benefit from this insight. Features Summary There has been a proliferation of research published in the area of export marketing in the last four decades. With expert contributions, this book outlines the development of export marketing theory from its inception to the current day and explores the utility of export marketing theory in assessing export marketing performance. Author Craig C. Julian Publisher Edward Elgar Publishing Ltd Release date 20160624 Pages 448 ISBN 1-78471-080-6 ISBN 13 978-1-78471-080-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days Retail Marketing is a new and refreshing text, essential for anyone wanting to get to grips with this important, fast-paced area of marketing today. With a user-friendly structure, this book reflects the very latest in academic thinking and provides a strong focus on customer value, corporate social responsibility and the transformative effect of digital technology. Written especially for European and international students and suitable for both undergraduate and postgraduate students, Retail Marketing addresses the challenges of marketing in the 21st Century. Across the chapters key elements of successful retail marketing, including developments in omni-channel marketing and the importance of a co-ordinated supply chain to a company's value proposition, are considered. Striking a balance between theory and practice, Retail Marketing presents concepts in a clear and comprehensive way with engaging, up-to-date global examples and visual illustrations to help students apply their knowledge to a real world context. Features Summary Suitable for anyone wanting to get to grips with retailing, this book reflects the academic thinking and provides a focus on customer value, corporate social responsibility and the transformative effect of digital technology... Author Sean Ennis Publisher McGraw-Hill Inc.,US Release date 20151016 Pages 418 ISBN 0-07-715765-6 ISBN 13 978-0-07-715765-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 15 working days This new work explores the meaning and implications of professionalism as a form of social organization. Eliot Freidson formalizes professionalism by treating it as an ideal type grounded in the political economy; he presents the concept as a third logic, or a more viable alternative to consumerism and bureaucracy. He asks us to imagine a world where workers with specialized knowledge and the ability to provide society with especially important services can organize and control their own work, without directives from management or the influence of free markets. Freidson then appraises the present status of professionalism, exploring how traditional and national variations in state policy and organization are influencing the power and practice of such professions as medicine and law. Widespread attacks by neoclassical economists and populists, he contends, are obscuring the social value of credentialism and monopolies. The institutions that sustain professionalism in our world are simply too useful to both capital and state to dismiss. Features Summary This work explores the meaning and implications of professionalism as a form of social organization. Eliot Freidson formalizes professionalism by treating it as an ideal grounded in the political economy; he presents it as a third logic... Author Eliot Freidson Publisher University of Chicago Press Release date 20010730 Pages 240 ISBN 0-226-26203-0 ISBN 13 978-0-226-26203-1

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days 'Mindfulness at Work' reveals how the practice of mindfulness - the ability to focus our attention on what is rather than be distracted by what isn't - can be a powerful antidote to the distractions and stresses of our modern lives, especially our working lives. So, if you want to: * reduce your stress * become more productive * improve your decision-making skills * enjoy better relationships with your colleagues * work more creatively * develop your leadership skills, and * generally enjoy your job more...then mindfulness can help! Written by an expert with years of both clinical and personal experience, 'Mindfulness at Work' includes examples of mindfulness in action in the workplace, while also looking at how the principles of mindfulness can be applied to specific professions, from sales and marketing to teaching, from law to medicine, from the trades to the creative arts. Features Summary A comprehensive guide to significantly improving one's worklife, through the practice of mindfulness. Written by an expert with both clinical and personal experience... Author Stephen McKenzie Publisher Exisle Publishing Release date 20130701 Pages 200 ISBN 1-921966-19-X ISBN 13 978-1-921966-19-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 15 working days Twist your way into this story that introduces both yoga and professions. The nine yoga poses show how the practice of yoga relates to everyday life, and encourages readers to stretch both their bodies and their minds. There are tips about practice and preparation, yoga life, and having the right attitude. Features Summary Twist your way into this story that introduces both yoga and professions. The nine yoga poses show how the practice of yoga relates to everyday life, and encourages readers to stretch both their bodies and their minds... Author Baron Baptiste (Author), Sophie Fatus (Illustrator) Publisher Barefoot Books Ltd Release date 20120825 Pages 48 ISBN 1-84686-899-8 ISBN 13 978-1-84686-899-3

Psychology and law are disciplines and professions that seem to be, at first glance, quite distinct and separate - but in reality their congruences are many and varied - psychologists frequently appear in court as expert witnesses; and they often actively research topics that are directly related to law and legal practice. Similarly, lawyers and other legal professional often face questions in their professional practice that are inherently psychological in nature. This text introduces the reader to some of the intersections of psychology and law. Each chapter includes learning objectives, exercises and a detailed reference section. Topics addressed in psychology and law include: psychological assessment in forensic settings; crime and policing; child custody assessment; the detection of deception and truthfulness; eyewitness testimony and identification; the role and treatment of child witnesses in legal proceedings; assessing dangerousness and the risk of violence; the psychologist as expert witness; investigative psychology and psychological profiling; psychology and human rights; insanity and diminished capacity defences. Format:paperback

(This title is available on demand: expected date of dispatch will be 4-7 working days once ordered) In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today's more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships...marry communications with technology more effectively, and become your organization's go-to resource on social technology decisions...reflect social media realities throughout your policies and governance...generate greater internal collaboration, eliminating silos once and for all...listen to consumers' conversations, and apply what you're learning...build communications crisis plans you can implement at a moment's notice...develop profound new insights into how consumers construct and perceive their brand relationships.,. practice "reputation management on steroids"...take the lead on identifying and applying metrics...and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields. Format:Paperback Pages:176

To Whom It May Concern: I am a South African woman seeking employment at your company in the following Departments:- Accounts Debtors/Creditor/Invoice Clerk/ Bookkeeper, Secretarial, Personal Assistance, Production Planner, Stores Control, Buyer, Internal Sales/Marketing, Reception/Switchboard, Girl Friday and Data Capture. I attended Queen Elizabeth Girls High School and acquired GCE O Levels in English Language, Mathematics, Intermediate/Advance Typing, Office Practice, Geography, History and Art. I also attended a few collages and obtained computer and customer care certificates. At present I am working for a tourist company in the Accounts department as a Creditor/Debtor and I also do some internal marketing. I have being with this company since February and my reason for leaving is due to the countries new birth certificate regulations which has affected the tourism industry. Before taking this post I worked for four years as a Creditor / Receptionist for a manufacturing company. I have attached my detailed curriculum vitae. I shall be available to attend interviews at any time and should you need more information or references I shall be pleased to supply. I am reachable on the following mobile numbers:- or or you may email me at Yours faithfully, Cheryl Jack (Mrs)

Whom It May Concern: I am a South African woman seeking employment at your company in the following Departments:- Accounts Debtors/Creditor/Invoice Clerk/ Bookkeeper, Secretarial, Personal Assistance, Production Planner, Stores Control, Buyer, Internal Sales/Marketing, Reception/Switchboard, Girl Friday and Data Capture. I attended Queen Elizabeth Girls High School and acquired GCE O Levels in English Language, Mathematics, Intermediate/Advance Typing, Office Practice, Geography, History and Art. I also attended a few collages and obtained computer and customer care certificates. At present I am working for a tourist company in the Accounts department as a Creditor/Debtor and I also do some internal marketing. I have being with this company since February and my reason for leaving is due to the countries new birth certificate regulations which has affected the tourism industry. Before taking this post I worked for four years as a Creditor / Receptionist for a manufacturing company. I have attached my detailed curriculum vitae. I shall be available to attend interviews at any time and should you need more information or references I shall be pleased to supply. I am reachable on the following mobile numbers:- or or you may email me at Yours faithfully, Cheryl Jack (Mrs)