JOSE EBER CERAMIC FLAT IRON, PURPLE, DUAL VOLTAGE (RED) IN SOUTH AFRICA

Many flat irons boast that they incorporate ceramic plates, but many are actually only ceramic coated, meaning they are truly just metal plates with a thin ceramic coating. This coating will typically peel, scratch, or fade away, leaving hair exposed to harsh metal plates that can burn and damage hair. The Jose Eber 1.25" 100% pure ceramic plates guarantee that your hair will never be subjected to the damaging harsh metal of other flat irons, leaving hair looking shiny, healthy, and smooth every time. Ceramic is naturally hygienic, protects hair color and prevents fading. In addition, the wider plate is perfect for styling thicker longer hair, allowing you to straighten more hair at once making styling your hair even faster. Plus, ceramic provides better heat distribution throughout the plate, eliminating hot spots that burn and damage the hair. Important note: Pure ceramic plates do require a little extra care. Without support of a metal base plate, solid ceramic plates may break more easily if used roughly or dropped. Be sure to use your pure ceramic iron with care. Product Features: Ergonomic design 1.25 " extra wide floating plates 360 degree swivel cord design with hook Professional length power cord Dual voltage 110-240V Temperature 180°F-450°F 100% pure ceramic plates Negative ion technology Directions: To flat iron: make sure your hair is dry, and then divide it into small 1" sections Apply a heat protectant if you choose to the section, clasp the flat iron plates at your roots and then glide down your hair to the ends. Repeat if necessary. Move onto the next section and continue until all of your hair is silky smooth.