International marketing paperback

Buy International Marketing (Paperback, 2nd Revised edition) for R544.00

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days International marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience. International marketing is the only South African-based textbook written by a team of South African academics and practitioners. Features Summary International marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region.. Author S. Burgess (Editor), C. Bothma (Editor) Publisher Oxford University Press Southern Africa Release date 20111103 Pages 603 ISBN 0-19-599118-4 ISBN 13 978-0-19-599118-5

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours Adopting a student-centred approach with activities, exercises, and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. This updated second edition includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing, and International Marketing. Features Summary Adopting a student-centred approach with activities, exercises and case studies, this book is designed specifically as an introductory text for students new to marketing... Author Geoff Lancaster (Author), M. Cowling (Author), Paul Reynolds (Author) Publisher Palgrave Macmillan Release date 20030924 Pages 434 ISBN 0-333-98789-6 ISBN 13 978-0-333-98789-6

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours International Law offers a rigorous yet accessible introduction to public international law for students. Presenting a clearly structured conceptual framework, the text is designed to support understanding by providing a concise, coherent perspective of international law principles and systems at domestic, regional and international levels. In addition to the standard, core material addressed in international law curriculae, the text examines judgments from South African courts and African jurisdictions, and provides a challenging analysis of key, emerging developments which are particularly relevant to the African context. Features: International criminal law Protection of individuals against mass atrocities The use of force against non-state actors International trade and investment law International climate change law Legal protection of the environment. Additional teaching and learning resources assist students to master the subject matter, and support the development of advanced academic skills. Features Summary International Law offers a rigorous yet accessible introduction to public international law for students. Presenting a clearly structured conceptual framework... Publisher Oxford University Press Southern Africa Release date 20151031 Pages 628 ISBN 0-19-905015-5 ISBN 13 978-0-19-905015-4

Buy International Relations (Paperback, 3rd Edition) for R442.00

Buy International Law (Paperback, 8th Revised edition) for R1,106.00

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 8 - 13 working days Part of the Advanced Marketing Series; this title examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations. Features Summary Examines the mainstream marketing ethics and theories, placing them in an international context. This book investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics.. Author Bodo Schlegelmilch Publisher Cengage Learning (Emea) Ltd Release date 19971201 Pages 256 ISBN 1-86152-191-X ISBN 13 978-1-86152-191-0

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days Retail Marketing is a new and refreshing text, essential for anyone wanting to get to grips with this important, fast-paced area of marketing today. With a user-friendly structure, this book reflects the very latest in academic thinking and provides a strong focus on customer value, corporate social responsibility and the transformative effect of digital technology. Written especially for European and international students and suitable for both undergraduate and postgraduate students, Retail Marketing addresses the challenges of marketing in the 21st Century. Across the chapters key elements of successful retail marketing, including developments in omni-channel marketing and the importance of a co-ordinated supply chain to a company's value proposition, are considered. Striking a balance between theory and practice, Retail Marketing presents concepts in a clear and comprehensive way with engaging, up-to-date global examples and visual illustrations to help students apply their knowledge to a real world context. Features Summary Suitable for anyone wanting to get to grips with retailing, this book reflects the academic thinking and provides a focus on customer value, corporate social responsibility and the transformative effect of digital technology... Author Sean Ennis Publisher McGraw-Hill Inc.,US Release date 20151016 Pages 418 ISBN 0-07-715765-6 ISBN 13 978-0-07-715765-4

Buy College Physics, International Edition (Paperback, 9th edition) for R300.00

Buy Introduction to international law (Paperback) for R659.00

Buy Essential Texts in International Law (Paperback) for R559.00

Buy Theories of International Relations (Paperback, 5th ed. 2013) for R838.00

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days There has been a proliferation of research published in the area of export marketing in the last four decades. As research output has grown, some previous research has noted that poor conceptualization of performance measures can produce weak theoretical foundations that may eventually become irrelevant in practice. This Handbook aims to inject rigour into this debate and will act as a starting point for future research on export marketing. The Research Handbook on Export Marketing profiles the following main theoretical frameworks used in export marketing: contingency theory; the eclectic paradigm; industrial organization theory; resource-based theories; relational exchange theory; internationalization process theory; network theory; agency theory and transaction cost economics. The different measures of export marketing performance cited in the literature, together with the nature of the relationships between antecedent variables and dependent variables of export marketing performance, are also examined. With expert contributions, this book outlines the development of export marketing theory from its inception to the current day and explores the utility of export marketing theory in assessing export marketing performance. Giving prominence to theoretical approaches in export marketing, this book will provide a necessary reference point for academics and students alike researching export marketing. Practitioners engaged in the pursuit of export management will also benefit from this insight. Features Summary There has been a proliferation of research published in the area of export marketing in the last four decades. With expert contributions, this book outlines the development of export marketing theory from its inception to the current day and explores the utility of export marketing theory in assessing export marketing performance. Author Craig C. Julian Publisher Edward Elgar Publishing Ltd Release date 20160624 Pages 448 ISBN 1-78471-080-6 ISBN 13 978-1-78471-080-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days Essential Texts in International Law draws together the most important documents needed for the study of international law in a uniquely handy, user-friendly format. Unlike most other texts of this nature, the documents are organised according to subject matter for ease of reference: United Nations and International Peace and Security; State Transactions; State Immunity; State Responsibility; Diplomatic Relations; Economic Relations; Land, Sea, Air and Space; Human Rights; the Environment; and International Criminal Law. Each document has been allocated a unique number, which facilitates navigation for use in the classroom, and is complemented by a detailed subject index. Key features: * Concise but authoritative selection of the essential texts makes this focussed and user-friendly * Intuitive organisation of documents by subject * Unique reference number for each document facilitates navigation * Small, handy reference format for carrying to class Features Summary Essential Texts in International Law draws together the most important documents needed for the study of international law in a uniquely handy, user-friendly format. Author Stefan Talmon Publisher Edward Elgar Publishing Ltd Release date 20160831 Pages 648 ISBN 1-78536-657-2 ISBN 13 978-1-78536-657-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 11 working days The new edition of this exciting textbook introduces students to the ways in which the theories and tools of international relations and other social science disciplines can be used to analyse and address global environmental problems. Kate O'Neill develops an innovative historical and analytical framework for understanding global environmental issues, integrating insights from different disciplines, and she identifies the main actors and their roles, thereby encouraging readers to engage with the issues and equip themselves with the knowledge they need to apply their own critical insights. Revised and updated, the new edition features new figures, examples, textboxes, and a new chapter on the emergence and politics of market mechanisms as a new mode of global environmental governance. The latest developments in the field, including the December 2015 Paris Climate Agreement, along with new perspectives and recent thinking, are incorporated throughout. This will be invaluable for students of environmental issues both from political science and environmental studies perspectives. Features Summary An introduction to the ways in which the tools and theories of international relations can be used to analyse global environmental problems. Author Kate O'Neill Publisher Cambridge UniversityPress Release date 20170206 Pages 298 ISBN 1-107-67171-X ISBN 13 978-1-107-67171-3