Emerging markets bric

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days In 2008, it appeared that the BRIC nations' economies would continue to provide growth opportunities for businesses of all kinds. After a decade of unprecedented growth, however, Brazil, Russia, India, and China have unexpectedly slowed. In this innovative book, expert contributors diagnose and examine the factors that might be responsible for the changing trends in the BRIC and other emerging market economies and that may determine the future course of these economies and their prospects for sustained growth. This volume offers valuable insights into a wide range of issues pertaining to emerging economies that demand the attention of researchers and practitioners. In particular, contributors explore topics such as the importance of innovation, internationalization trends of emerging market firms, sustainability and social issues, market liberalization and entrepreneurship, consumer behavior and customer relations. Rigorous scholarly research, including empirical work, and perspectives from emerging markets make this an essential resource for doctoral students, business academics and executives, and politicians and policy makers involved in developing nations and their economies. Features Summary After a decade of unprecedented growth, the BRIC nations' economies have unexpectedly slowed. In this innovative book, expert contributors diagnose and examine the factors that might be responsible for the economic regression in Brazil... Author Ben L. Kedia (Editor), Kelly Aceto (Editor) Publisher Edward Elgar Publishing Ltd Release date 20151030 Pages 208 ISBN 1-78347-975-2 ISBN 13 978-1-78347-975-7

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days The Handbook of Emerging Market Multinational Corporations focuses on why emerging market multinationals internationalize, how they do so and the advantages they explore and exploit as they internationalize. The Handbook highlights the requirement for new perspectives on theory and managerial practice to better comprehend this phenomenon. Internationalizing firms from emerging markets are sweeping the global economy. Here, expert contributors offer interesting insight into emerging market multinationals' internationalization drivers, growth processes and expansion, and underscore similarities and differences between developed and emerging country internationalizing firms. Case studies from emerging market economies are presented, including corporations from China, Egypt, India, Thailand, Russia, and South Africa. Revised perspectives on internationalization theory are proposed, addressing changing global value chain configurations, institutional distance between home and host countries, the role of governments and preferred modes of entry into foreign markets. This theoretical, empirical and conceptual work is a fundamental point of reference for students and academics interested in business, economics and internationalization theory. Practitioners in internationalizing firms and policy makers within government and non-governmental organizations will find this discerning book to be of great value. Features Summary The Handbook of Emerging Market Multinational Corporations focuses on why emerging market multinationals internationalize, how they do so and the advantages they explore and exploit as they internationalize. Author Mehmet Demirbag (Editor), Attila Yaprak (Editor) Publisher Edward Elgar Publishing Ltd Release date 20160624 Pages 304 ISBN 1-78254-500-X ISBN 13 978-1-78254-500-2

This is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and in the contemporary connected world. There are books written by popular music commentators but Music, Markets and Consumption aims to give a fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It will give the student and specialist a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector. It will collect and analyse a range of key issues in the field including: * The increasing engagement with marketing and consumer studies theory; * The analysis of music as 'product'; * The economics, branding and commercialisation of music globally; * The impact of technology and evolution of venues on music consumption; * The consumer- fans and fandom; * The fast developing international literature. It will be a much needed new perspective for students and researchers of music and arts marketing, cultural consumption and consumption theories and those in the fields of Marketing, Arts, Music and Cultural Studies. The book will also be essential reading for those professionally involved in music marketing and cultural policy. Format:Paperback Pages:0

(This title is available on demand: expected date of dispatch will be 4-7 working days once ordered) Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: * new slimline 15-chapter structure * new chapters on Destination Competitiveness and Technology * new and updated case studies throughout, including emerging markets * new content on social media marketing in destination marketing organisations and sustainable destination marketing * additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples. Format:Paperback