INTEGRATED ORGANISATIONAL COMMUNICATION (PAPERBACK, 2ND IN SOUTH AFRICA

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc.; in determining and implementing strategy, operations and processes; in all interaction - interpersonal, mediated, digital and social; as the foundation of corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations' communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these. Features Summary Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Author Rachel Barker Publisher Juta Legal and Academic Publishers Release date 20121105 Pages 496 ISBN 0-7021-8984-7 ISBN 13 978-0-7021-8984-5