Communication research techniques

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology. This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts. Features Summary This second edition elaborates on the application of additional measurement scales and of content analysis. Author G.M. du Plooy Publisher Juta Legal and Academic Publishers Release date 20090101 Pages 460 ISBN 0-7021-7710-5 ISBN 13 978-0-7021-7710-1

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 6 - 13 working days For introductory courses in communication sciences and disorders A clear, comprehensive introduction to communication sciences and disorders, with an evidence-based, lifespan perspective. This text provides a thorough introduction to communication sciences and disorders designed for undergraduate-level students. The new Fifth Edition continues the evidence-based, lifespan perspective. It reviews and explains the most recent research evidence pertaining to the assessment and treatment of communication disorders from birth through the end of life in a clear, comprehensible fashion. Each chapter is concise, yet provides comprehensive information appropriate for an introductory-level text. Students gain a basic foundation in the areas of anatomy and physiology of the speech and hearing mechanisms, and an overview of the various disorders that affect voice, fluency, articulation, language, cognition, swallowing, and hearing, along with detailed descriptions of the varying etiologies that cause these impairments. The authors describe specific evaluation procedures and tools for each disorder, and discuss efficacious management approaches and techniques for both child and adult populations. Case studies, evidence-based practice summary boxes, video examples, and technical and photographic illustrations are featured in each chapter as a means to maximize the student's learning experience. In addition, Check Your Understanding and thought questions are also provided in each chapter to ensure student comprehension of information. The new Fifth Edition is also updated to align with ASHA's new 2014 standards pertaining to voice and resonance disorders. Features Summary For introductory courses in communication sciences and disorders A clear, comprehensive introduction to communication sciences and disorders, with an evidence-based... Author Robert E Owens (Author), Dale Evan Metz (Author), Kimberly A. Farinella (Author) Publisher Pearson Education Limited Release date 20140731 Pages 472 ISBN 1-292-05889-7 ISBN 13 978-1-292-05889-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 15 working days The Baseball Research Journal presents baseball research with a strong analytical approach. Made up of statistical studies, in-depth examinations of playing techniques, and articles focusing on baseball as a business, the Baseball Research Journal draws from the research efforts of members of the Society for American Baseball Research. Features Summary The Baseball Research Journal presents baseball research with a strong analytical approach. Made up of statistical studies, in-depth examinations of playing techniques... Author Society for American Baseball Research (Sabr) Publisher Society for American Baseball Research Release date 20000130 Pages 128 ISBN 0-910137-82-X ISBN 13 978-0-910137-82-9

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 20 - 25 working days Like the first edition of The Practice of Research in Social Work, this Second Edition introduces research methods as an integrated set of techniques for investigating social work research and practice problems. This Second Edition continues to offer the most contemporary treatments of the latest developments in social work research approaches. Interesting and contemporary social work examples are used, with each chapter focusing on a particular substantive research question. Students gain new insights into important substantive issues as they learn about the strong and weak points of actual research projects. Features Summary Introduces research methods as an integrated set of techniques for investigating social work research and practice problems. This work offers contemporary treatments of the developments in social work research approaches... Author Rafael J. Engel (Author), Russell K. Schutt (Author) Publisher Sage Publications Ltd Release date 20090209 Pages 560 ISBN 1-4129-6892-5 ISBN 13 978-1-4129-6892-8

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 15 working days The Baseball Research Journal presents baseball research with a strong analytical approach. Made up of statistical studies, in-depth examinations of playing techniques, and articles focusing on baseball as a business, the Baseball Research Journal draws from the research efforts of members of the Society for American Baseball Research. Features Summary The Baseball Research Journal presents baseball research with a strong analytical approach. Made up of statistical studies, in-depth examinations of playing techniques... Author Society for American Baseball Research Publisher Society for American Baseball Research Release date 20060120 Pages 128 ISBN 1-933599-00-6 ISBN 13 978-1-933599-00-7

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 13 working days This first comprehensive review of airborne measurement principles covers all atmospheric components and surface parameters. It describes the common techniques to characterize aerosol particles and cloud/precipitation elements, while also explaining radiation quantities and pertinent hyperspectral and active remote sensing measurement techniques along the way. As a result, the major principles of operation are introduced and exemplified using specific instruments, treating both classic and emerging measurement techniques. The two editors head an international community of eminent scientists, all of them accepted and experienced specialists in their field, who help readers to understand specific problems related to airborne research, such as immanent uncertainties and limitations. They also provide guidance on the suitability of instruments to measure certain parameters and to select the correct type of device. While primarily intended for climate, geophysical and atmospheric researchers, its relevance to solar system objects makes this work equally appealing to astronomers studying atmospheres of solar system bodies with telescopes and space probes. Features Summary This first comprehensive review covers all atmospheric components and surface parameters, describing common methods to characterize aerosol particles and cloud/precipitation elements... Author Manfred Wendisch (Editor), Jean-Louis Brenguier (Editor) Publisher Wiley-VCH Verlag GmbH Release date 20130313 Pages 641 ISBN 3-527-40996-3 ISBN 13 978-3-527-40996-9

Buy Marketing Research: Tools and Techniques (Paperback, 3rd Revised edition) for R959.00

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days "Fundamentals of Research in Criminology and Criminal Justice is a concise resource for understanding the multifaceted subject of research methods in the field of criminology and criminal justice. This book uniquely helps to teach research design and techniques within the context of substantive criminology and criminal justice issues of interest to students and the field. This is a briefer version of Ronet and Russ's successful The Practice of Research in Criminology and Criminal Justice, written in a less formal style, with more concise examples drawn from everyday experience, and less coverage of complex or more rigorous methods. This is an excellent introductory methods text for undergraduate research courses in the fields of Criminal Justice and Criminology. It is ideal for students who need to understand how criminal justice research is done and appreciate the results, but may never do research themselves in the professional lives"-- Features Summary An ideal introductory text to the field, this book helps students to understand the process of research in criminology and criminal justice. New features to the Second Edition include a new chapter on research ethics and exercises to use with Excel.. Author Ronet D. Bachman (Author), Russell K. Schutt (Author) Publisher Sage Publications Ltd Release date 20110422 Pages 400 ISBN 1-4129-9176-5 ISBN 13 978-1-4129-9176-6

(This title is available on demand: expected date of dispatch will be 4-7 working days once ordered) Corpus Linguistics for ELT provides a practical guide to undertaking ELT-related corpus research. Aimed at researchers, advanced undergraduate and postgraduate students of ELT and TESOL, and English language teachers, this volume: * covers corpus research in the main areas of language study relevant to ELT: grammar, lexis, ESP, spoken grammar and discourse; * presents a review of relevant corpus research in these areas, and discusses the implications of this research for ELT; * suggests potential ELT-focused corpus research projects, and equips the reader with all the required tools and techniques to carry them out; * deals with the growing area of learner corpora and direct classroom application of corpus material. Corpus Linguistics for ELT empowers and inspires readers to carry out their own ELT corpus research, and will allow them in turn to make a significant contribution to corpus-informed ELT pedagogy. Format:Paperback Pages:230

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 13 working days The all-time bestselling training handbook, updated for new technologies and roles Active Training turns instructional design on its head by shifting the emphasis away from the instructor, and on to the learner. Comprehensively updated to reflect the many developments in the field, this new fourth edition covers the latest technologies and applications, the evolving role of the trainer, and how new business realities impact training, advancing new evidence-based best practices for new trainer tasks, skills, and knowledge. Up to date theory and research inform the practical tips and techniques that fully engage learners and help them get the most out of sessions, while updated workplace examples and revised templates and worksheets help bring these techniques into the classroom quickly. You'll gain insight into improving training evaluation by using Return on Expectations (ROE), learn how to extend the value of training programs through transfer of learning, and develop fresh, engaging methods that incorporate state-of-the-art applications. Active Training designs offer just the right amount of content; the right balance of affective, behavioral, and cognitive learning; a variety of approaches; real-life problem solving; gradual skill-building; and engaging delivery that uses the participants' expertise as a foundation for learning. This book is the classic guide to employing Active Training methods effectively and appropriately for almost any topic. * Learn how the trainer's role has changed * Engage learners through any training delivery method * Inspire collaboration and innovation through application * Overcome the challenges trainers face in the new business environment Active Training methods make training sessions fun, engaging, relevant, and most importantly, effective. Participants become enthusiastic about the material, and view sessions as interesting challenges rather than as means to fulfill requirements. To bring these widely endorsed methods into your training repertoire, Active Training is the complete practical handbook you need. Features Summary The all-time bestselling training handbook, updated for new technologies and roles Active Training turns instructional design on its head by shifting the emphasis away from the instructor... Author Melvin L Silberman (Author), Elaine Biech (Author) Publisher John Wiley & Sons Release date 20150504 Pages 425 ISBN 1-118-97201-5 ISBN 13 978-1-118-97201-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 11 working days Drive critical, engaged historical learning. Helping learners more deeply understand historical concepts, the student-centred approach of this new Course Book enables broader, big picture understanding. Developed directly with the IB and fully supporting the new syllabus for first examination 2017, the clear, structured format helps you logically and easily progress through the new course content. Cover the new syllabus in the right level of depth, with rich, thorough subject content Developed directly the with IB, with the most comprehensive support for the new syllabus Truly engage learners with topical, relevant material that convincingly connects learning with the modern, global world Streamline your planning, with a clear and thorough structure helping you logically progress through the syllabus Decipher source evaluation, refine and progress analytical thinking and fully embed vital Paper 1 skills, strengthening exam performance Integrate Approaches to learning with ATLs like thinking, communication, research and social skills built directly into learning Help learners think critically about improving performance with extensive examiner insight and samples based on the latest exam format Build an advanced level, thematic understanding with fully integrated Global Contexts, Key Concepts and TOK Also available as an Online Course Book Features Summary Drive critical, engaged learning. Helping learners more deeply understand historical concepts, the student-centred approach of this new Course Book enables broader... Author Peter Clinton (Author), Mark Rogers (Author) Publisher Oxford UniversityPress Release date 20150825 Pages 224 ISBN 0-19-831019-6 ISBN 13 978-0-19-831019-8

Research shows that successful businesses are those where employees are really engaged - how do they achieve this? Complex organisation initiatives or something more personal? In today's world of work we have forgotten a simple truth: the power of authentic, two-way, human conversations to build relationships, trust, and engagement. This book comes from 30 years of learning from world-class organisations, tried and tested leadership coaching techniques and emergent thinking on neuroscience and employee behaviour. The result is a simple guide to why, when and how to hold five critical conversations with people you manage. 5 Conversations will help the reader to dramatically improve trust, relationships, motivation and performance at work; build a better business by developing successful relationships; engage their personnel. Format:Paperback

Handbook of Public Relations - Seventh Edition Skinner, Von Essen, Mersham. The leading SA text giving an academic and practical perspective on public relations in the business and management environment. This edition includes the recently developed Global protocol of ethics and a revised discussion of the technological tools available to PR practitioners. All the case studies have been updated to reflect contemporary events relevant to public relations A USP feature is the inclusion of practical checklists and templates. Truly SA rather than US focus. A set of power point slides related to the case studies and the checklists accompanies this edition.   Table of Contents: Fundamentals of public relations The scope and ethics of public relations the development of public relations the practice of public relations public relations and research public relations and marketing public relations and advertising public relations and selling public relations and communication effective listening employee communication planning a public relations programme the mass media print media the mass media electronic media closed circuit television and video audiovisual media The techniques of public relations effective communication the spoken word effective communication the presentation of papers business correspondence direct email advertising annual reports and special publications house journals background to printing and publishing promotional activities sponsorships exhibitions and trade fairs conferences and seminars plant openings and open days corporate image and corporate identity corporate social investment public relations and crises public relations and industrial relations Doing it right A practical guide to protocol, business etiquette and handing special events Slight surface scratching on cover and slight water damage on top and side pages.  Light browning on thickness of pages.  No markings or notes.  Rest of book in good condition!      

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 12 working days The basic premise of "Social Statistics for a Diverse Society, Sixth Edition", is that substance and statistical techniques are truly related in social science research. Therefore, the authors have tried to integrate clear explanations of statistical techniques with issues of particular relevance to society. The substantive focus of this book recognizes that students live in a world characterized by a growing diversity and richness of social differences. Using straightforward prose and emphasizing intuition and common sense, this book teaches basic statistics while incorporating real research examples related to the dynamic interplay of race, class, gender and other social variables within our society and our global neighbors. The text includes resources designed to support effective teaching: illustrations showing how statistical concepts are used to interpret social issues, guides for reading and interpreting the research literature, SPSS demonstrations, and a rich variety of exercises. This title provides a close link between the practice of statistics, important social issues, and real-world examples. This shows students that in the social sciences there is a constant interplay between social concerns and the methods of inquiry and investigation. It provides a informal writing style - coupled with the use of real-world example, the conversational writing style results in a book that is more accessible and engaging for students. A focus on race, class, gender and other aspects of social diversity is threaded throughout the book, and sets the book apart from others in the field and mirrors the major emphasis in the social sciences today. Reading the Research Literature sections in most chapters help students read and interpret statistical information in professional and scholarly publications. Integration and Review Chapters on the accompanying CD-ROM bundled with the text review the two halves of the book for descriptive and inferential statistics. Boxes and Learning Checks in chapters - Throughout the book are boxes containing information on statistics in practice and insightful tips on using various techniques. The Learning Checks allow students to test their understanding of concepts just presented. Emphasis on Computing SPSS for Windows is used throughout the book in conjunction with General Social Survey data to introduce students to one of the most commonly used analytical software packages in the field. At the end of each chapter is a demonstration of a related SPSS procedure, along with a set of exercises. Features Summary Emphasizes intuition and common sense, while demonstrating the link between the practice of statistics and important social issues. This title helps students learn key sociological concepts through real research examples related to the dynamic interplay of race... Author Anna Y. Leon-Guerrero (Author), Chava Frankfort-Nachmias (Author) Publisher Pine Forge Press Release date 20110119 Pages 600 ISBN 1-4129-9253-2 ISBN 13 978-1-4129-9253-4

This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 7 - 11 working days The Software Requirements Memory Jogger is an easy-to-use guide for developing and managing precise software requirements. The Software Requirements Memory Jogger provides every member of your project team with the tools and techniques to foster communication between business and technical teams on the necessary requirements for producing successful software. The Software Requirements Memory Jogger will benefit all stakeholders at any organizational level involved in software development projects management team, practitioners, QA/QC personnel. - Explore practical steps, tips, and examples to help you develop and manage requirements - Follow the User Requirements Roadmap a toolkit of techniques for discovering and analyzing user requirements - Streamline communications between all requirements stakeholders - Learn how to write clear, concise requirements documents Features Summary The Software Requirements Memory Jogger is an easy-to-use guide for developing and managing precise software requirements. The Software Requirements Memory Jogger provides every member of your project team with the tools and techniques to foster communication between business and technical teams on the necessary requirements for producing successful software... Author Ellen Gottesdiener Publisher Goal / Qpc Release date 20050901 Pages 358 ISBN 1-57681-060-7 ISBN 13 978-1-57681-060-6